Stan Consulting | A plumbing campaign built around water heater work.
Source: https://stanconsultingllc.com/learn/service-business-diy/plumbing-marketing-example
Educational example. Replace details with your actual scope, area, availability and process before use. No client outcomes are represented.

PAGE HEADLINE
Need your water heater replaced?

PAGE INTRODUCTION
Tell us about your current water heater and where the property is. We will confirm whether we cover your address and explain the next step for a replacement assessment.

BUTTON
Ask about a replacement

DETAILS TO ADD
Describe the water heater types you actually install, what the assessment includes and how installation pricing is confirmed. State any assessment charge before the visit is booked.

INQUIRY QUESTIONS
Name and preferred contact method
Property ZIP or service address
Replacement, repair, or not sure
A short description of the current problem

CUSTOMER REPLY DRAFT
Thanks for asking about a water heater replacement. What is the property ZIP, and is replacement the work you want or are you unsure? Our office will confirm coverage and the next available assessment. A visit is only booked once we confirm it with you.

WHEN TO USE THE REPLY
Use after receiving a replacement inquiry. A staff member checks the answer, service area and availability before offering a visit.

CHECK BEFORE USE
Test an in-area request, a repair request and an out-of-area request. Each should reach the right office owner with its job description intact. Confirm that an inquiry is not reported as a completed replacement.