Stan Consulting | A roofing campaign built around replacement estimates.
Source: https://stanconsultingllc.com/learn/service-business-diy/roofing-marketing-example
Educational example. Replace details with your actual scope, area, availability and process before use. No client outcomes are represented.

PAGE HEADLINE
Planning a roof replacement?

PAGE INTRODUCTION
Tell us where the property is and what has you considering a new roof. We will confirm whether the project fits our service area and explain the roof assessment and written estimate process.

BUTTON
Request a roof assessment

DETAILS TO ADD
Name the roof types you work on, explain who attends the assessment and say how the written scope is prepared. Make repair work and assessment charges clear if they apply.

INQUIRY QUESTIONS
Name and preferred contact method
Property location
What is happening with the roof?
When are you hoping to have the work done?

CUSTOMER REPLY DRAFT
Hi [name], have you had a chance to look at the roof estimate? Is there anything in the scope or next steps you would like us to explain? If your timing has changed, let us know so we can update the record.

WHEN TO USE THE REPLY
Use for an existing customer inquiry after a written estimate has been sent, at an agreed follow-up time. The estimator handles technical or scope questions.

CHECK BEFORE USE
Submit a replacement request and an uncertain leak request. Both must retain the customer’s wording. Check that accepted, scheduled and completed jobs remain separate in reporting.