TOWING MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Roadside and light-duty towing
Example opening: Towing for cars and light trucks in [service area]
Work: Build a mobile service page with a tap-to-call action, vehicle limits, payment information and an honest availability message. Separate towing from lockouts, jump-starts and tire assistance in paid search.
Buying information: Vehicle type, location, problem and safe callback number. Collect precise location through dispatch, not public analytics.
Measurement: Count answered suitable calls and completed paid jobs by service, not every phone tap.

Heavy recovery and fleet accounts
Example opening: Heavy recovery and fleet towing support
Work: Create an equipment and coverage presentation for fleet buyers. Explain recovery capabilities, transport restrictions, account setup and escalation contacts. Give account sales a concise proposal and follow-up sequence.
Buying information: Fleet type, operating territory, required equipment and account contact.
Measurement: Track qualified fleet conversations, proposals and approved accounts separately from roadside calls.

Review: Advertise only the equipment, response coverage and operating hours dispatch can confirm.
Training: Dispatch-call qualification, local listing upkeep and commercial account proposals.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/towing