ELECTRICAL AND SOLAR MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Residential electrical and EV charging
Example opening: Electrical upgrades and EV charger installation
Work: Build useful service pages explaining assessment, installation steps and property constraints. Separate troubleshooting, panel work, backup power and EV chargers so each inquiry reaches a suitable estimator.
Buying information: Property area, installation type, existing equipment and timing.
Measurement: Measure attended estimates and accepted installations by service.

Commercial electrical, solar and storage
Example opening: Electrical, solar and storage projects for businesses
Work: Create application pages, a feasibility-inquiry brief and materials that explain the decision process. Let technical reviewers approve capacity, payback assumptions and project examples before campaign launch.
Buying information: Facility use, project objective, available site information and decision process.
Measurement: Track feasible projects and proposal progress; distinguish marketing activity from engineering approval.

Review: Electricians and qualified project reviewers approve technical, incentive and financial claims. Incentive availability must be checked when used.
Training: Project qualification, approved savings language and campaign planning by service.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/electrical