MEDSPA, WELLNESS AND FITNESS MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Aesthetic clinics and medspas
Example opening: Understand [treatment] before booking
Work: Build clinician-approved treatment explanations, practitioner information and clear consultation steps. Make pricing qualifications and suitability assessment clear; avoid outcome guarantees and unsupported before-and-after implications.
Buying information: For marketing planning: treatments, practitioner review, service area and consultation process.
Measurement: Measure suitable consultation bookings and attended visits through approved reporting.

Gyms, studios and wellness memberships
Example opening: A membership that fits your training goals
Work: Explain class types, coaching, schedules, facilities and membership terms. Connect local campaigns to a relevant tour, trial or introductory offer only when the business actually provides it.
Buying information: Membership or program, location, goals and preferred visit time through the business's booking process.
Measurement: Track attended introductions, paid memberships and retention; keep these separate from medical appointments.

Review: Clinicians approve medical claims; fitness businesses avoid clinical promises. Consent, image use and advertising eligibility require review for the actual service.
Training: Approved treatment content, membership messaging and careful use of AI in promotional writing.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/aesthetic-and-medspa