LAW FIRM MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Consumer-facing legal practices
Example opening: Legal services for [practice area] in [jurisdiction]
Work: Separate injury, family, immigration, criminal, employment, estate planning and other actual practices. Explain fit, geography, consultation process and who reviews the inquiry. Use approved fee language without promising outcomes.
Buying information: For Stan Consulting: practice areas, jurisdictions, desired matter types and intake process. Do not send case facts.
Measurement: Measure suitable inquiries, attended consultations and retained matters using the firm's approved definitions.

Business and specialist law firms
Example opening: Counsel for [business need]
Work: Build practice and industry explanations, attorney-approved insight content and a clear introduction path. Support relationship development with useful briefings and events where relevant rather than forcing every buyer into an urgent call.
Buying information: Practice priorities, client types, jurisdictions and existing business-development responsibilities.
Measurement: Follow qualified introductions, proposals and new matters over the relationship cycle.

Review: Attorneys approve jurisdiction, advertising language and substantive legal statements. Marketing forms must not invite confidential case details or imply representation.
Training: Practice-page writing, intake qualification and AI-assisted content with attorney review.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/law-firms