AUTOMOTIVE AND FLEET MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Repair, collision and fleet service
Example opening: Vehicle service for [vehicle type]
Work: Explain repairs, collision work, specialist capabilities and appointment steps. Give fleet managers a separate account page covering supported vehicles, scheduling and service communication.
Buying information: Vehicle category, service need, location and personal or fleet account.
Measurement: Track suitable bookings, completed work and active fleet accounts separately.

Dealers, RV and marine businesses
Example opening: Find the vehicle and support that fit
Work: Improve inventory information, model explanations and appointment requests. Connect campaigns to available stock and distinguish sales, service, parts and trade-in inquiries.
Buying information: Product category, stock or model interest, purchase stage and desired next step.
Measurement: Review qualified appointments and sales with inventory availability and gross margin in view.

Review: Operators approve vehicle details, warranties, prices and service capabilities. Keep finance offers and availability current.
Training: Service-ad planning, inventory content and fleet-account follow-up.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/auto-repair