HOSPITALITY AND TOURISM MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Hotels, resorts and destinations
Example opening: Plan your stay around [experience]
Work: Build useful accommodation and experience pages linked to current booking options. Explain location, amenities, packages and group inquiries; measure direct bookings alongside distribution costs.
Buying information: Property or experience, audience, booking platform, seasonal priorities and available inventory.
Measurement: Review booking contribution after channel fees, cancellations and campaign cost.

Restaurants, venues and attractions
Example opening: Dining, gatherings and experiences with clear booking steps
Work: Keep menus, hours, accessibility information and reservation paths current. Separate everyday dining, private events, weddings and group experiences with relevant offers and inquiry questions.
Buying information: Visit or event type, party size, date and required services through the operator's booking process.
Measurement: Track fulfilled reservations, qualified event inquiries and booked events separately.

Review: Keep availability, prices, inclusions and cancellation terms accurate. Advertising cannot promise inventory or amenities the operator has not confirmed.
Training: Seasonal campaigns, offer terms and content updates for guest-facing teams.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/hospitality-tourism