EDUCATION AND UNIVERSITY MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Universities, colleges and training providers
Example opening: Understand [program] and how to apply
Work: Explain program fit, format, requirements, cost information and application steps with current institutional approval. Separate degree recruitment, continuing education and workforce programs.
Buying information: Program priorities, audience, application process, internal owners and purchasing requirements.
Measurement: Measure suitable inquiry and application progression using approved aggregate reporting.

Institutional teams and employer programs
Example opening: Marketing support for your next program launch
Work: Develop launch messaging, web content, campaign briefs or staff workshops alongside the existing team. Agree on accessible content, review responsibilities and materials staff can maintain.
Buying information: Program objective, intended participants, employer relationships and approval schedule.
Measurement: Assess delivery milestones and program participation without claiming employment outcomes from marketing activity.

Review: Institutional reviewers approve accreditation, admissions, financial aid and outcome claims. Student information stays in approved institutional systems.
Training: Program-page writing, search and AI visibility, campaign planning and responsible AI use for communications teams.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/education-training