ENERGY AND UTILITIES MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Utilities and customer programs
Example opening: Understand [customer program] and the next step
Work: Develop approved program pages, eligibility explanations and campaign materials. Keep customer service, outage information and program enrollment distinct, with clear ownership of changing facts.
Buying information: Program objective, customer audience, approved terms, accessibility needs and procurement process.
Measurement: Use agreed participation and task-completion measures; do not equate web traffic with energy savings.

Energy, environmental and industrial suppliers
Example opening: Services and equipment for [industrial application]
Work: Build capability and application content for energy production, environmental services, refinery suppliers or related firms. Explain the actual project fit and prepare reviewed sales materials for a long buying cycle.
Buying information: Application, capability, technical reviewer, intended market and sales process.
Measurement: Track qualified project conversations and proposal progress without inventing environmental or performance results.

Review: Technical, regulatory and program owners approve claims, eligibility and safety information. Marketing does not provide engineering or regulatory certification.
Training: Approved technical content, public-program messaging and campaign planning across stakeholders.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/energy-utilities