AVIATION AND AIRPORT MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Airports and passenger-facing services
Example opening: Plan your airport visit with current information
Work: Improve approved content for access, parking, facilities and commercial services. Keep live operational information in its authoritative system and support campaigns for services the airport wants to explain.
Buying information: Audience, public task, authoritative information sources and purchasing process.
Measurement: Review useful task completion and commercial service performance without treating traffic as passenger growth.

FBOs, MROs, charter and aviation suppliers
Example opening: Aviation services for [aircraft or operating need]
Work: Present supported aircraft or services, facilities, approved capability information and inquiry steps. Separate charter requests, maintenance projects and supplier business development.
Buying information: Service category, buyer type, geographic coverage and technical approval responsibilities.
Measurement: Track qualified opportunities and commercial progress by service rather than mixing every aviation inquiry.

Review: Operators approve facilities, certifications, availability and safety-related statements. Marketing does not provide aviation operations advice.
Training: Service-content maintenance, business-development presentations and digital communication planning.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/aviation-airports