LIFE-SCIENCES MARKETING — PROJECT BRIEF
Prepared by Stan Consulting. Illustrative planning material, not client results.

Business:
Offer:
Audience:
Market:
Approved facts:
Objective:
Existing team:

Biotech, laboratories and research services
Example opening: Research services for [application]
Work: Create clear application and capability pages with approved methods, service boundaries and inquiry steps. Support technical sales with reviewed presentations and useful educational content.
Buying information: Application, audience, service scope, approved evidence and scientific reviewer.
Measurement: Track relevant technical conversations, proposals and contracted work across the evaluation cycle.

Pharma, devices and commercialization teams
Example opening: Communication support for a defined product audience
Work: Scope website content, launch materials, market education or internal training with the appropriate review process. Separate professional audiences, public education and any regulated promotional communication.
Buying information: Audience, product stage, permitted claims, review workflow and procurement requirements.
Measurement: Assess approved deliverables and agreed audience measures; do not present marketing response as clinical evidence.

Review: Scientific, medical, legal and regulatory reviewers approve claims. Do not imply product approval, clinical benefit or recruitment eligibility from marketing material.
Training: Scientific-content planning, reviewed AI-assisted drafting and product-launch communications.
Agree scope, price, reviewers and timing before implementation.
https://stanconsultingllc.com/industries/pharma-life-sciences