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    Marketing Tips

    Making Money on Instagram: 7 Foolproof Strategies

    Making Money on Instagram: 7 Foolproof Strategies

    How to Make Money on Instagram?

    We receive this question several times a day from our followers. So we decided to address this topic in this Blog Post.

    Everyone wants to know how to make money on Instagram. 

    Instagram has evolved in the past years to one of the most used and most engaged platforms, it offers today something in between of glossy magazine, your best friend’s taste, and a boutique shop.

    With over a billion monthly users, 72% of whom are under 35 and over 500 Million active users daily. 

    There are 7 major ways to make money on Instagram:

    • Be an influencer to post content sponsored by brands
    • Be an affiliate marketer selling other people’s products
    • Be an entrepreneur and sell your own products/merchandise (Shopify) 
    • Sell Shout Outs to Smaller Instagrammers
    • Offer a Paid Service/Tutorials/Services
    • Be A Coach
    • Offer Instagram Management Services

     

     Let's jump into details. So How can you make money on Instagram?

    Strategy 1: Influencer Strategy

     

    You might be thinking of Sponsored posts when you hear the phrase ‘Instagram influencer.’ There are over 500,000 active influencers on Instagram as of early 2019.

    To simplify the requirements, you need an Instagram account with decent follower amount and good engagement rate. In other words, this strategy is for you if you’re good at making strangers on the internet like and trust you.

    grow your instagram account with stan consulting best instagram strategy www.stanconsultingllc.com

    with right strategy you can grow with each and every post!

    Of course, there’s a downside: not all brands are born equal, and it might not be Dolce & Gabbana knocking on your door at first. Plus, there’s a wealth of scammers out there targeting aspiring influencers.

    Even if you succeed with the sponsored content route, you’ll probably need to reflect on the balance between your integrity and your revenue. It’s your personal brand on the line, after all. And people trust authenticity.

    You’ll need to put every brand who wants to work with you through a rigorous “does this fit my brand?” test. Read more about how one Instagram influencer knows which opportunities are right for her.

    Here’s how to get started as an Instagram influencer.

    Step 1: Choose a niche

    If you really want to get paid on Instagram, you’re going to be living and breathing your personal brand. Be sure you truly love it and that new lifestyle is what you want.

    And consider how your potential partners see things. Brands will be comparing your audience to their target market. According to a recent study, 55% of brands say they prefer micro-influencers, who they perceive to have a more authentic connection with their audience.

    That means the more specific you get, the better. Be unique and be real.

     

     

    Step 2: Build trust & grow your audience

    81% of Instagram influencers have between 15,000 and 100,000 followers. If you’re not there yet, don’t panic. Although there are many tips and tricks on how to grow, you won't find any shortcuts to growing your follower count, you will have to work hard! 

     

    Step 3: Partner with brands

    There are two main routes to linking up with brand partners:

    • Find them by pitching them directly. Contact the brands you admire yourself and tell them what you can offer. Prepare a brand pitch, find areas, where you can add value to a brand you approach.
    • Help them find you by signing up with an influencer marketing platform. There are a lot of these marketplaces. AspireIQ, Upfluence, and Famebit are good places to start.

     

    Get first insights about influencer marketing 

    On a positive note, brands are eager to seek out effective influencers. If you’re curious about how they view this whole endeavour, check out our guide to working with influencers for some insight into a brand’s perspective.

    Step 4: Post transparently

    As an influencer in America or the UK, you are legally obligated to make it clear when you are posting an ad. The American Federal Trade Commission’s guidelines require your disclosure to be obvious and easy to understand. Meanwhile, the Advertising Standards Authority in the UK doesn’t care for any coy allusions: say #ad, not #gifted.

    To stay on the right side of the law, use the #ad hashtag above the fold (i.e., in the first three lines so people don’t have to click around to find it.)

     

    Strategy 2: Be an affiliate marketer

     

    This strategy is less about creating awareness and increase reach of a brand and more about making sales. You can make money only when your followers actually buy the product or service your are promoting. On the plus side, as an affiliate marketer you don’t need to worry about producing that product, fulfilling orders and customer care issues.

     

    The downside is that this strategy requires a solid strategy, if you want to grow without annoying and bore your audience. Be aware, that the term ‘affiliate marketing’ has a bad reputation. It can be associated with scammy promises and promoters of seven-figure monthly incomes and… luxury lifestyle. I am sure some familiar names are popping up in your mind right now.

     

    Before you begin Instagram affiliate marketing, understand the laws around FTC disclosures

    I could not publish this post without a reminder that if you are posting something for financial gain in digital or social media, you need to disclose this relationship with your audience. While I am not a lawyer and you should seek one out for proper legal guidance, the FTC has clearly indicated that the hashtag #ad should be used in your post – and it should be “easily noticed.”

     

    pros and cons of affiliate marketing

    Approached ethically, affiliate marketing is actually a smart, and well-established angle on marketing. You recommend your favorite pens, or mascara, or dog food, and provide either a link to buy the product, or else a promo code with a small discount. Both link and promo code are unique to you, so the merchant can track sales back to your efforts. You earn a fee or percentage for every sale.

    Meanwhile, as Instagram rolls out product tags and Instagram Checkout, marketers are no longer limited to saying ‘link in bio.’ As customers find it easier to buy on Instagram, affiliate marketers may well see their sales increase.

     

    Step 1: Choose a niche

    An affiliate marketer’s niche differs from a sponsored influencer’s niche in that they can be more product-focused. For instance, affiliate marketers sometimes start as product reviewers.

    If you’re just starting out, you have the luxury of choosing an audience with specific material desires, e.g., dog owners who want guidance and deals on the best dog food. (And the best collars, the best dog bowls, the best dog goggles, et cetera.)

     

     

    Step 2: Find merchants to affiliate with

     

    With billions of users and a large, captive audience, Instagram and affiliate marketing are a natural match. And, you don’t necessarily need a ton of followers to start making money.

    In fact, many brands target Instagram users with between 2,000 and 15,000 followers, not the Kylie Jenners or Instagram Eggs of the world. Rather, they want “real” people with engaged audiences.

    If you’re looking to make money on Instagram, here are the best affiliate programs to look into.

    1. Amazon Associates

    Amazon Associate Home

    Amazon Associates is a well-known source of passive income for bloggers, but Instagrammers can leverage the platform too. Amazon is unique in the sense that you don’t need to have a website to get started.

    Amazon’s guidelines state that affiliates have at least 500 organic followers and a public account. Instagram, Facebook, Twitter, YouTube, or a traditional blog all fit the bill.
    Once you’ve signed up, your account will be approved for 180 days. During that period, you need to make at least one sale or Amazon will close your account.

    How Much Do Amazon Associates Earn?

    It depends. The retail giant has divided commissions by category. Special programs like Amazon Wedding Registry, Kindle, or Amazon Fresh offer a flat-rate payout, with most averaging around $3/sale. Others, like Kindle Unlimited, offer $10.

    Product categories offer a certain percent commission. Beauty and fashion offer a 10 percent payout, while video games offer a measly 1 percent. Anytime someone uses your link you earn a commission, even if they navigate elsewhere and buy a different product.

    Success on Amazon depends on a tightly focused niche social account (read: lots of traffic) or an established blog with a loyal audience.

    Amazon Associates could be a good place to start “practicing” your affiliate marketing skills, as it’s easy to get the initial “in”. That said, if you don’t sell anything within your first 180 days, Amazon will kick you off the platform. Be sure to review Amazon’s operating agreement before diving in.

     

    2. Rakuten

    Rakuten affiliate dashboard

    Rakuten is a Tokyo-based online retailer that allows affiliates to promote goods from 1000+ merchants.

    Unfortunately, they don’t accept just anyone as Amazon does. Small or beginner affiliates likely won’t make the cut unless they have higher than average engagement rates.

    Rakuten’s platform looks pretty slick—and it certainly makes the idea of being an affiliate look like this sort of cool, tech-forward opportunity. Publishers receive access to a suite of analytics tools, so they can hone in on what’s working and what’s not.

    The process is a lot like Amazon’s. You’ll choose from a dizzying array of products and can track your progress through a selection of analytics tools.

    The site doesn’t tell you how much you can earn. Its help section says that the “amount of revenue can vary widely.” Which we assume means that commissions depend on the brand and the amount of traffic you drive, rather than the category as you’ll see with Amazon.

    3. CJ Affiliate

    CJ affiliate

    Formerly known as Commission Junction, CJ Affiliate gives publishers a central hub where they can connect with thousands of brands. CJ appears to be more focused on traditional blogger affiliates, but this could work for social channels as well.

    The benefit of working with CJ is that its 15+ years in the affiliate game means its partner network is deep. With 3,000+ brands, including big names like Apple, TurboTax, and Home Depot, there’s a lot to choose from. The application process is a two-stage affair.

    First, you’ll need to apply with a link to your website. CJ will review your site—looking at content, traffic, and optimization.

    Once you’re in, you’ll still need to apply to each of the brands you’d like to work with separately. Brands will individually review your website, which means it may be held to a higher standard than you’ll find with something like Amazon Associates.

    Unfortunately, some users have reported that rates are lower on average than other affiliate platforms. You’ll also need to make more than $50 in commissions to get your monthly payout.

    4. Skimlinks

    skimlinks simulation

    What’s nice about Skimlinks is that the application process covers all of your bases. For example, once you’re in with Skimlinks, you’re in with the 20,000 merchants it works with.

    You can also embed a snippet of Javascript on your site, and any existing links will be converted to affiliate links.

    Skimlinks is geared mainly toward those with content sites. Instagram can definitely drive traffic and increase sales, but this works best for bloggers with a lot of outbound links on their website.

    Skimlinks is pretty vague when it comes to sharing details about the payout. The FAQ section on the site says that several factors could affect pay, from product seasonality to how much traffic you drive.

    They also take a 25 percent cut from your earned commissions, but there’s no charge to use the platform. Unfortunately, it could take a while to get paid. Commissions must be approved by retailers, and sometimes take up to 60 days to clear.

    5. ShareASale

    shareasale brands

    ShareASale is a large affiliate network that connects you with around 4,500 merchants.

    At a glance, the site looks a bit old. But, the company works with a long list of popular brands: allbirds, ModCloth, Wayfair, Warby Parker, and Reebok. Brands span a wide range of categories and commissions vary by product and advertiser.

    Aspiring affiliates must have a website to get approved and share their promotional methods in their application.

    The platform isn’t super selective, but the company does its due diligence to ensure your content sticks to a specific theme.

    Publishers must enter their payment info to get started and must keep a $50 minimum balance in their account at all times. Fail to meet that minimum and ShareASale will charge you $25 to keep your account going. While not a huge expense, you’ll want to ensure that you’re ready to drive traffic as soon as your account is approved.

    6. Clickbank

    Clickbank brand examples

    ClickBank is an affiliate platform that doesn’t offer much in the way of screening requirements, which makes it easy for anyone to sign up as a publisher.

    ClickBank works a bit differently than the other options on this list. For one, the platform is used for digital products only, not physical goods. As you can see above, some of the products look a little iffy. Keep that in mind as you consider how numerology readings will fit into your Instagram feed.

    What’s unique about ClickBank is that you get to choose the products you promote based on how much the company is willing to pay. So, while it wasn’t especially clear what the payout breakdown might look like, publishers do have some control over who they work with.

    One of the biggest benefits is that ClickBank offers some pretty high commissions, in some cases up to 50-75 percent.

    7. ShopStyle Collective

    shopstyle collective sign up

    ShopStyle Collective is all about helping people monetize their social accounts. It even offers a feature called “Looks” where you can create shoppable images, a major step up from directing followers to an external website. The sign-up process is relatively easy.

    After you choose your username and password, you’ll fill out a series of short forms that ask how many followers you have, what platforms you use, and so on.

    I filled out the form (using fake info, of course) and received a message that it would take 1-2 weeks to review my application.

    Unlike Amazon, which basically lets anyone into the fold, ShopStyle does a little digging to ensure that you’re an actual influencer.

    The company doesn’t outright say it, but it’s clear that the barrier to entry is much higher than the other platforms we’ve looked at. It’s probably not the best option for the absolute beginner.

    According to a ShopStyle, influencers earn a percentage of every sale based on the platform’s Cost per Acquisition program. Commissions vary based on retailer.

     

    Strategy 3: Entrepreneurship  

    By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.

    But creators of all kinds are also in a good position to "sell out" with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.

     

    Open your own online store

    Shopify is one of the best platforms, since it has a prebuilt checkout system, many Apps to drive traffic and increase conversion rates.

    Another hidden gem is the company called webflow. However this platform requires more knowledge of website building and designing. 

    You need to invest some time upfront, but in today’s world it’s almost natural for creators to make the leap into entrepreneurship.

    Here are some inspirations for you. 

     

    Best Shopify Stores for Clothing

    Negative Underwear

    Negative Underwear

    This company’s goal is to help women feel confident in their own bodies. They don’t want to rely on push-up pads or bows for women to feel sexy. And it must be working for them since this Shopify store’s revenue grew 150% just a few years after it launched. They have gained acclaim from big names such as Forbes, Vogue, and The Wall Street Journal for making a place in the industry and bridging the gap between functionality and appearance.

    Unconditional

    UnconditionalUnconditional’s website design is nothing but striking. It’s simple, yet eye-catching. This Shopify store started in London, more than a decade ago. They describe themselves as “a winning combination of the laidback and the edgy”.

    Sir

    Sir Clothes

     

    Best Shopify Stores for Cosmetics

    KKW Beauty

    KKW BeautyKKW, the hugely popular beauty brand by Kim Kardashian West has been creating storms with the amount of recognition and fame it has gained. Hosting periodic sales, the products are not only very high in quality, but also are sold out within minutes. It’s easily one of the top Shopify stores for cosmetics.  

    Kylie Cosmetics

    Kylie Cosmetics Shopify StoreKylie Cosmetics, the wildly popular beauty company, uses Shopify to run their fantastic online store. Kylie Cosmetics hosts periodic flash sales which are some of the largest on the internet. This is another example of a Shopify store where the products sell out within minutes.

     

    Concrete Minerals

    Concrete Minerals

    Founded in 2009, this Shopify store example is all about creating high-end vegan, cruelty-free cosmetics with a unique twist. Their policy is less and more — less ingredients, more pigment. They’re committed to using no parabens or preservatives in any of their products, and are also 100% gluten-free. Located in Southern California, they provide free shipping worldwide on all orders $50 and above.

     

    Best Shopify Stores for Accessories

    Toyshades

    Toyshades

    This trendy Shopify store doesn’t shy away from adding a little bit of color to their shades. Their website is very user friendly and easy to navigate through. They have a number of collections to offer when it comes to products, including autumn shades, winter shades, everyday eye-wear, and more. Oh, and they regularly post their trendy collections on their Instagram page, if you’re interested in that. 

    Wolf Circus

    Wolf Circus is a Shopify store with a line of fine jewelry products that are hand made in Vancouver, BC. All of their products are hand fabricated or cast using the lost-wax casting process, by using either recycled sterling silver or recycled bronze that’s coated in a high grade 14k gold plating. This Shopify store markets themselves as an “attainable luxury”. They’ve gained recognition for their accessories that they’ve been known to produce with great quality and fine regard for detail.

    Biko

    Biko Shopify Store

    This Shopify store has a very simplistic design, with just a few navigational options. The element that makes it stand out is it’s photography. They describe themselves as a “modern nostalgic jewelry brand”. Based in Toronto, they hand-craft every piece that they make, with materials including sleek mixed metals and natural stones.

     

    The above mentioned Shopify stores are bold, big, and incredibly beautiful. By selling your own stuff, you don't need to worry about integrating messages from other brands into your posting strategy. Better yet, you can get your own brand out there and be successful.

    Sell more with shopping on Instagram

    Start tagging products in your posts and stories to turn engagement into purchases with the shopping on Instagram sales channel.

    Fans can show their love and support your work by buying from you—a purchase they can feel good about.

    There are a few ways to do this:

    • You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
    • You can sell services such as photography or consulting, using your bio to direct interested people to a contact email or a link to your professional website.
    • You can sell digital products such as courses, ebooks, or design templates.
    • You can use your Instagram account to launch a business selling your own original products, or even a book.

     

    Strategy 4: Selling Shoutouts 

     

    An Instagram shoutout, also colloquially called Insta shoutout or IG shoutout, is essentially when one user promotes another user on their own Instagram account.

    An Instagram shoutout usually takes the form of User A creating a post or story that contains a photo or @ mention of User B.

    If it’s a business shoutout, User A’s post might contain a photo or video of a specific product or service that User B sells.

     

    An Instagram shoutout can happen in a few ways:

    • Paid shoutouts: These shoutouts are a classic influencer marketing tactic. This is when you pay a user to promote your brand, typically with cash or via an exchange for a free product or access to your service.
    • S4S (shoutout for shoutout): S4S is a simple trade – they agree to give you a shoutout on their page if you give them a shoutout on yours.
    • Voluntary shoutout: The Holy Grail of shoutouts. This is when someone is just so darn happy with your product or customer service that they give your brand a shoutout without you even having to ask or pay.

    You can buy and sell shoutouts. Use Instagram shoutout app, like Shoutcart or NeoReach to sell your services or approach your potential clietns with DMs (direct messages)

    The benefit of the shoutout app is, that it has its own database of pre-vetted influencers that you can sort through based on industry and keywords.

    Instagram shoutout apps

    Platforms like these can be a real lifesaver if you don’t have the resources or bandwidth to spend hours sorting through profiles on your own.

    Strategy 5: Sell Services

     

    Instagram is a very powerful social media network, and can be a great addition to your marketing strategy if it makes sense for your target market and if it’s done well.

    In this article, we’ll take a look at how to structure a plan for selling your services with Instagram.

    Pick a Signature Style

    Just like when selling products, having a cohesive aesthetic will help your business keep a professional and clean Instagram page.

    Using the colors of your brand as accent colors is a fun and easy way to build brand recognition. For example, H&R Block uses plenty of green in their Instagram photos, which not only grabs the eye while scrolling through your feed, but builds on their brand. (Green = Money)

    Step 1: Create a Content Mix

    Using social media in service-based industries is all about creating connections.

    You want to build connections with potential customers by providing value, offering a helping hand, gaining trust, and giving opportunities to relate to you.

    To achieve those goals, implement the 4:3:2 rule for every 9 squares of your Instagram page:

    • Four posts should add value and help your target audience

    • Three posts should create connections/opportunities to relate

    • Two posts should promote or sell your service


    The content mix allows you to develop a relationship with your followers and makes it so you’re not only pushing your services.

    Step 2: Provide Value in Instagram Posts

     

    Now that you know you should be providing value in your posts, it’s time to brainstorm some ways to do that. Every industry (and business for that matter) will vary in what exactly you’ll post, but these general themes are a good way to get the creative juices flowing.

    1. Educate

    People often find service-based businesses when they have a need. If you can sell your expertise by sharing tips that help them with their problem, you will become a resource for them. When they’re ready to reach out for help, you’ll be top of mind.

    Don’t be afraid to give away your best advice. Your audience will still be missing context and skill, which is where your business opportunities lie.

    2. Entertain

    Providing value doesn’t always mean, it has to be boring. In fact, using humor every once in a while in your feed is a great way to grab people’s attention to a business that might otherwise be considered boring.

    3. Inspire

    Our last way to provide value through your Instagram is to post inspirational quotes. However, not just any inspirational quote will work the same.

    When a potential customer comes to your business with a need, it often stems from an underlying dream or fear. Find ways that your business fits in with either promoting their dream or alleviating their fear.

    For example, SkillShare is a service where you can sign up and access over 180,000 classes online that can teach you all kinds of artistic and practical skills such as watercolor painting, calligraphy, marketing, game design, cooking, and much more. They posted an inspiration quote that would play into the dream of an artist looking to create more.

    Step 4: Connect with Your Audience

    Three posts in your Instagram content plan should include ways to connect with your audience. These are the times to show your brand’s personality and share relatable stories.

     

    Step 5: Showcase Your Company

    No matter the industry, people love seeing behind-the-scenes action of what makes a business tick. If you’re not convinced your service is interesting enough, just know that even Sandra Lee, MD aka Dr. Pimple Popper has over 2.6 million followers that crave to see behind the scenes of her dermatology work. (Don’t worry, we won’t show an example from her.)

    A simple way to showcase your company is through your employees.

    Here’s an example from Angie’s List of their employees at a convention. It doesn’t really have anything to do with their business, but gives their audience a chance to know the people behind the screen.

     

    Step 6: Tell a Story

    Whether it’s a story of one of your customers or your employees, sharing a story can be a great way to build a connection with your audience. If you’re a realtor, for instance, you could tell stories about your clients, how you helped them find their dream home, why you do what you do, and more.

    Plan Posts That Sell Your Service

    You may be wondering why you only want to sell your services in two out of every nine posts. Well, Instagram isn’t inherently a promotion platform – it’s a place where people share their photos and videos with friends and family. That’s why it’s important to build a relationship with your audience before going in for the sell. Now is your time to show off a little though! TruGreen did a great job of showing off their superior grass in this Instagram post.

    Of course this article only begins to touch on the best practices for selling your services on Instagram. There are plenty of other tips and tricks when it comes to crafting your captions or calls to action. However, getting the basics down and figuring out what type of content you want to share always comes first.

     

    Strategy 6: Be a Coach

     

    You don't need to be an expert on a topic to teach it. No matter what level you’re at, you ARE qualified to teach/train other people — and make a lot of money doing it! 

    T. Harv Eker 

    Step 1: Promote Your Lead Magnet

     

    You’ve probably heard that building a list of engaged potential clients is very important.  Hopefully, you already know that, at the end of the day, building our email subscriber list MUST BE your priority!  While Instagram doesn’t allow us to create hyperlinks in post descriptions, we can still grow our list on this platform by doing a few things and sent the traffic to a landing or squeeze page.

    Offering your subscribers a free download of a pdf in exchange of their email address is one of the common ways to grow your list.

    (For example, your Instagram bio could state: ‘Get your free cheat sheet on how to grow your instagram profile in the link below!)

     

    Focus on benefits for the clients not on the features your pdf has.

     

    Step 2: Share Extra Tips Combined with A Free Challenge/Program/Promotion

    If you’ve ever considered running a free challenge on your site or for subscribers, incorporating Instagram can help increase engagement. You can grow your following and share extra value to participants by releasing extra tips or prompts for participants over on your Instagram account.

    By sharing a special image you’ve created just for the challenge and by using a unique hashtag for participants to use, you’ll help increase engagement on your account, grow your followers, and also help convert new and existing Instagram followers into email subscribers.

    Step 3: Shoutout People You Admire

    This strategy is a great way to get on the radar of influencers you’re following. You could give it a go by writing a heartfelt post that perhaps lets your community know how much you enjoyed their book, program, or latest blog post. You could even consider resharing one of their Instagram posts – but if you do please PLEASE credit them.

    The strategy is great also to get higher reach. The more you engage with people in your niche, the more potential followers will receive recommendation from Instagram to follow your profile. 

     

    Step 4: Engage with Influencers By Leaving Meaningful Comments

    Leaving thoughtful comments on a favorite influencer’s Insta posts is yet another great way to not only get on their radar but help you grow your following and connect with ideal clients too.

    I discovered this strategy by accident when I began consistently writing meaningful comments on posts from friends and other coaches/influencers I’m crushing on. Doing so, I noticed that I’d see new followers anytime I did.  

    Perhaps like me, you’ve read comments on someone’s post and ended up clicking on the commenter’s profile to learn more about them?  This is exactly what happens when you start to comment regularly on images, and another reason why Instagram is all about community and brand building.

    The key is to make sure that when you leave comments that they are personal and thoughtful.  Never automate your comments using a software or scheduling app.  Eugh!  You WON’T get the results you’re hoping for.  Plus it’s a seriously shady practice.  As always, authenticity wins.

      

    Step 5: Create An On Brand Feed

    I bet you know by now that how you portray yourself and your work online matters. No doubt about it, your brand vibe helps you attract the right people to your community.  The same goes for any content you post on Instagram: the more on brand and appealing it is to the people you want to serve, the more subscribers and followers you’ll get.

    This doesn’t mean you have to be a pro photographer to have a great feed (I know I’m not!)  But you can start getting intentional with what you post by taking a look at your feed (photos on your main profile) and thinking through which colors, styles, and fonts would look best.

     

     

    Step 6: Let Your Followers Get To Know You

    News flash:  We work with people we know, like and trust.  And while many people in your community may never get to meet you in person, they would probably love to know what a day in your life is like!

    Coaches can use Instagram to post behind-the-scenes photos from their daily life and showcase their personality.  This is something I’m not so good at, but a great example of this is Leonie Dawson, who shares photos of funny faces that show how warm-hearted and hilarious she is, as well as pics of her family and staff. Someone else who does an awesome good job is Denise Duffield-Thomas.  She shares a mix of personal pics as well as affirmations.

     At the end of the day, what you share online is up to you.  No matter what I say, don’t feel you need to expose elements of your private life if you don’t want to.  

    Share what feels right!

      

    Step 7: Promote Your Work

    Yep, you can promote your latest class, coaching package, or blog posts on Instagram without being annoying or spammy! As with most things, it’s all about how you do it. Your followers are following you because they’re interested in what you do. There’s a good chance they’d love to know about your latest offering.

    I’ve learnt the quality of your images and meaningful comments are a big part of this tactic going well.  Have your designer or VA whip up an image that’s Instagram-sized for your latest blog post, podcast, or even Youtube video.  Leave a compelling description under the image that will pique your follower’s interests and prompt them to head on over to where they can read/watch it.  And anytime you’re promoting something specific, be sure to update the live URL link in your Instagram bio to point to the next action step you’d like someone to take.

    The key to promoting on Instagram is to keep it relevant and to a minimum. The vast majority of your content should be non-promotional that helps your followers get to know you and your brand, or that inspires them. But when done well, sharing your latest offerings can help you get even more clients.

     

    Don't forget Client Testimonials

    Has a client left you a brilliant testimonial? I bet they have! A great way to help build your coaching brand on Insta is to share it along with a photo of your client in your feed.   

    Testimonials help showcase your approach, expertise, and ideal clients.  This tactic can give potential clients the extra reassurance they may need to take the leap and invest in working with you.

     

    Strategy 7: IMA (Instagram Marketing Agency)

    Instagram is one of the most engaged platforms. Companies who target the audience under 35 are not often run by younger generations. That makes them not authentic to their audience and here is your chance to sell services, manage and grow their Instagram accounts.

    Content Management is not the only challenge companies have. Usually companies have great content but poor caption, no hashtag strategy and bad engagement rate. They forget that Instagram is a social media platform and use their page as a show room. 

    When you find their weak points and explain them how you can change that and what kind of results your client can expect, you can sign up plenty of companies for your services. 

    Conclusion

    Instagram is great platform to spend time on it and to earn money. All 7 Strategies require hard work and clear focus. There is no such thing as quick get rich scheme. This fact should not demotivate you, since everybody will have to use same tools and only one who are determined, focused and are hard workers will succeed! 

     

    _______________________________________________________

     

    At Stan Consulting we create Influencers. We create a system and fans of your main account and sent all the traffic to your main page, so your account can grow. 

    run profitable social media campaigns with stan consulting www.stanconsultingllc.com

    Don't get it wrong! Social Media Management in not only about Posting!

    Why Social Media Management is Much More Than Just Posting?

    What does your brand stand for? The one side of the medal is what you think your brand stands for, another side is what your customer thinks. 
    Listen to the feedbacks and comments, communicate with your client and figure out what you can do to improve your brand.
    Review your branding to ensure it's clear and consistent across all of your social media channels (and other marketing platforms).

     

    3. Create a monthly calendar

    4. Schedule posts in advance

    5. Respond to comments

    6. Listen to conversations

    7. Manage your followers

    8. Utilize ads

    9. Run competitions and Giveaways

    10.Track your performance

    11. Stay up-to-date with social media developments

    Social media is fast moving, so it's important that you actively keep up-to-date with all of the latest developments, such as new tools, feature changes, best practices and even updates to social search algorithms.

     

    If you need help with your social media, feel free to reach out. 

    how to run profitable facebook ads

    Unlocking The Full Power Of Facebook Ads & Paid Advertising

    Use This Information Responsibly
     
    I'm kind of giving you the world on a silver platter with this one and I promise you won't find this type of real information anywhere else. So without any intention of being over-dramatic, I want you guys to use this information wisely and responsibly.
     
    One of the first reasons people fail with Facebook ads is they fail to step back and understand the constant balancing act Facebook needs to perform every day form a business standpoint. Facebook needs to balance business/advertiser results, user experience and public perception on the edge of a knife.
     

    Facebook's Ads Secrets you need to know

     
    As I write this, Facebook is going through a major shift. Whether you want to call it a public image crisis or they're taking the business to the next level and experiencing some growing pains. People have been brainwashed into valuing their privacy like their life depends on it and they're putting the blame on companies like Facebook, Google, and Amazon. Because of this, Facebook is making advertisers jump through some hoops to access the full database of information at your disposal. In this lesson, I'll show you some really simple steps on how to implement those changes in your ad account.
     
    The Engagement Bias
     
    Post engagement is not only the first but the most accurate way Facebook’s algorithm uses to determine the quality of a piece of content. Using engagement as the primary bias is the most efficient way to maintain a high-quality user experience. This seems obvious at first, but most advertisers still underestimate how important engagement really is.
     
    Here are some tips on increasing your post/ad engagement:
     
    Look Like A Post From A Friend: People don’t like ads. So stop making ads that look like them. Create posts that closely resemble a post from one of their friends. Write your copy in a personal and conversational tone. Your ads should be speaking TO people and not AT people. Always use natural language and avoid red flags like loud calls to action or using over-produced media in your copy
     
     
    Stop Copying Others: Take a quick look at what everybody else in your space is doing, the ad copy their running and the tone of their copy then do the exact opposite. Use pattern interrupts to drive engagement. Over time people begin to associate a particular type of content with ads and triggers them to scroll past your post
     
     
    Controversial, Yet Truthful: Being extreme and controversial is an easy way to get attention and drive engagement on your ads. Highlight every differing opinion you have about your niche and use extreme language in your copy. People engage with content that either confirms or challenges their existing beliefs in a strong way. Just make sure you keep your ad copy honest and truthful to not sabotage your whole mission
     
     
    Always Advertise From Your Personal Fan Page: This should be obvious by this point. The best way to avoid looking like an ad is to not run your campaigns from a business Facebook page. Always create and use a personal fan page you’ve created for yourself with a high quality, natural looking headshot as the profile picture
     
     
    Use Pattern Interrupts: Break the normal cycle of a user’s news feed with something shocking yet relevant. Take advantage of GIFs and get very creative with the images you’re using in your ads
     
     
    Long Form Ads Work: Try using long-form ads. These are effective for many of the same reasons longer sales videos and webinars are. Make sure users need to click the “read more” button. Elaborate on your personal experience and your story or just offer a ton of practical value. Burry the pitch deep toward the end of your copy
     
     
    Stop Selling: The goal of your ads should be the same as email marketing. Get people to your sales page, watch your sales video or register for your webinar. Don’t sell people in the ad itself
     
     
    Use Loops: Tease something at the beginning of your copy and hold off the ending or the payoff until you get to your pitch. This keeps people reading and makes them consume more of your sales copy
     
     run profitable facebook ads with stan consulting www.stanconsultingllc.com use our secrets to boost your business
     
    Facebook's Lexical Sentiment Bias
     
    Now we're diving deep into the brain of Facebook's algorithm and revealing just how advanced this AI has become after collecting and analyzing billions of user's posts and how other users interact with them. Every word of your ad copy carries weight in Facebook's lexical sentiment analysis. The more data Facebook collects, the more successful your business becomes. Facebook has the largest database of user interactions will billions of pieces of posts, images, videos, and ads and private messages from the past 10 years. The algorithm processes this information and creates an accurate picture of what users like and dislike.
     
    After millions of emotional manipulation experiments, Facebook’s algorithm prefers content that conveys happier and more positive emotions in users. The better mood users are in, the longer they stay on the platform and consume content. Make sure your copy leans in a positive direction if ever possible. You also want to avoid using well known “trigger words” that Facebook’s algorithm avoids at all costs. Any content that can be considered hate speech, religious texts and specific phrases like “make money” will get your ads shadow banned, disapproved and place a permanent red flag on your ad account
     
    To get a good idea of how your ad copy stacks up in the algorithm, you can use this tool to analyze individual words or your entire text
     
     
    Facebook's Graphical Sentiment Bias
     
    Facebook’s graphical sentiment analysis is a similar pattern recognition system to the lexical sentiment bias, but for images and video. Understanding how users have reacted to billions of photos and videos shared on Facebook. Facebook’s AI is extremely accurate at determining the content of an image.
     
    The same way Facebook’s algorithm favors certain words and phrases over others in the text copy of your ad, your ad images are just as if not more influential on your ad’s performance. images have a much bigger impact on a user’s engagement than text so for obvious reasons, the algorithm is more critical of them
     
    Just like banned words with text, there are certain objects that Facebook will both limit and expand reach for. Objects like weapons, sex, nudity, violence, disasters, text overlays/watermarks will dramatically decrease your reach and hurt your ads. However, images conveying positivity/happy sentiments like cute animals, men and women smiling, romantic images, nature/outdoor photos and celebration images all perform extremely well. Facebook knows how positively people respond to these types of images vs others
     
    GRAPHICAL SENTIMENT HACKING
     
     
    To help you better structure your images I've compiled a little cheat sheet below of what Facebook likes and doesn't like to see in your ad images. You can also use this resource and the multiple tools they offer to deeply analyze your images before uploading them to Facebook.
     
     

    THINGS TO INCLUDE IN YOUR IMAGES:

     
     
    • Young kids and babies
    • Clear Faces
    • Daytime and golden hour (sunset)
    • Fun vehicles (bikes, cars, helicopters, boats, waterskis, etc)
    • Food and eating
    • Nature and outdoors 
    • People (Preferably multiple male and female individuals) 
    • Active people (standing, running, interacting) 
    • Smiling and happy expressions 
    • Bright and colorful images 
    • Luxury items (luxury cars, boats, watches, jewelry, etc) 
    • Tropical beach environments 
    • Holidays and special events 
    • Cute animals and pets 
    • Clear blue sky 
    • Eyes looking at the camera
     

    THINGS TO AVOID IN YOUR IMAGES:

     
     
    • Negative emotions and facial expressions 
    • Text overlay or watermarks of any type 
    • Any type of violence, blood, or conflict 
    • Any type of weapons including guns, knives etc 
    • Drugs, narcotics or smoking 
    • No people or faces (includes random crowds) 
    • Dark, unclear or nighttime images 
    • Generally low-quality images 
    • Any type of religious or political images
     

    Actionable Steps To Increase Your Reach

     
     
    Stop Changing Your Landing Page: Once you have a sales, opt-in or landing page that converts, leave it alone and stop running “split tests”. Constantly changing the landing page from your ads sets off a red flag to Facebook of possible foul play. This used to be a common tactic used by scammers and blackout marketers to trick Facebook
     
     
    Verify Your Domain: Always verify your domain in your Facebook ad account settings before starting any campaigns. Once you’ve verified your domain make sure this is the only domain you’re driving traffic to in your call to actions. This one small trick noticeably increases your reach
     
     
    Stop Changing Ad Accounts: Nothing says foul play more than having to consistently change and create new Facebook ad accounts. Use one ad account consistently and if you’ve ever had an ad account banned in the past, start over with a completely new Facebook account
     
     
    Stop Using Multiple Pixels: If the goal is building trust with Facebook and staying consistent, splitting your time, money and data between multiple Facebook tracking pixels is not a good idea
     
     
    Stop Advertising More Than One Business: Nothing signals to Facebook how unserious and untrustworthy you are as an advertiser than running ads to multiple businesses, multiple domains and having multiple fan pages connected to your account. This tells Facebook you’re just playing games and don’t take the platform seriously
     
     
    Facebook's Financial Bias
     
     
    This is last on the list, but it's just as if not more important than everything else we've covered here. As big as Facebook may be, they have a limited amount of resources and processing power to dedicate to optimizing ads. This means they're not going to favor advertising who aren't serious or in it for the long haul. Below I've written some ways to signal the algorithm that you're a serious advertiser and get Facebook to allocate more resources to optimizing your campaigns.
     
    • Facebook Is Bias Toward Deep Pockets: Facebook’s algorithm allocates more resources and processing power to optimizing ad campaigns that will generate more revenue for Facebook
     
     
    • Turn Off Spending Limits: Facebook limits the overall reach of ad accounts with spending limits and ad campaigns with lifetime budgets. This signals the algorithm to reduce the resources dedicated to your campaigns. Facebook will not fully optimize an ad account with a history of low and non-consistent spend
     
     
    • The More You Spend, The Faster You See Results: Not because increased spend increases your reach (which does not), but because Facebook can acquire data about your ads more quickly and optimize them faster
     
     
    • Stop Using PayPal: Connect your ad account to a BUSINESS credit card or preferably a BUSINESS checking account to signal consistency the algorithm. Never remove or default on a single payment or your ad account will be flagged
     
     
    • Never Start With Less Than $100/Day Spend: $100 is the minimum to signal the algorithm that you’re a team player and will be a consistent spender. This tells Facebook to start to quickly optimize your ads for better conversions and reach
     
     
    • Consistency In All Things: Don’t turn campaigns on and off, change spend, split test landing pages or change ad copy every few days. Facebook favors consistency over everything. This builds trust and signals to Facebook to favor your ads in auction pools and increase your organic reach
     
     
    I hope you guys find this useful and are able to take your knowledge commerce business to the next level!

    learn how to run facebook ads

    5 Reasons to utilize Facebook Ads

    Starting and running a business can be confusing and overwhelming by all of the marketing options out there. For starters, it is not easy to measure whether the Return On Investment (ROI) will be worth it, which metrics are critical and how to target the right audience.
     
    Additionally, a lot of marketing platforms require you to jump through bumps and require you to invest tons of money that you don’t have at your disposal early in your business.
     

    The benefits of advertising on Facebook are obvious.

     
    An estimated 93% of marketers use Facebook advertising on a regular basis and they have their reasons. Keep reading to find out why you should invest in Facebook ads to grow your business.
     
    don't burn your budget on wrong campaign, hire stan consulting and boost your business

    TYPES OF FACEBOOK ADS

     
    Creating Facebook ads is overwhelming at the beginning, it’s important to understand the different ad types that are available.
    You should also know how to leverage different ads types and how to choose the right type for your objective.
    We will refer only to some of the common Facebook ads types.

    Link Click Ads

    This type of ad can be used to promote your website or specific content on your landing page, to test the audience for your product or services. It will send potential customers to your landing pages and blog posts.
    These ads generally perform well and bring more likes to your page, but they have very low conversion rate.
     

    Video Ads

    Facebook’s video ads are also link click ads. They utilize video instead of still images.
    Video ads normally perform better than image ads. They’re great for explaining to your customers the benefits of your product, explain how to use your product or how the product is made. They can be used to generate Lookalike audience for future conversion Ads.
    The top-performing videos are about 30 seconds long.
     

    Boosted Page Posts

    The engagement rate on Facebook is lower than 0.05%, Your followers won't see your updates and new posts. Therefore your can boost your post by choosing your target audience, amount of money you’d like to spend on the promotion, and how long the promotion will run.
     

    Multi-Product (Carousel) Ads

    With the carousel format, you can show up to 10 photos or videos, headlines, links, and call to action items in a single ad. It’s useful for when you want to promote several products from your store at the same time.
     

    Dynamic Product Ads (DPA)

    These ads target consumers based on their previous searches and purchases. Meaning Facebook will choose a product from your store and will display it at the right moment in front of the right people.
     

    Facebook Lead Ads

    These ads are perfect for generating leads for your business. They allow people to download your content and fill out a questionnaire without leaving Facebook.
     

    Canvas Ads

    These ads are interactive and allow you to swipe through a carousel of images.
     
    Note: You have to feed Facebook with data (50 Conversions within 7 days period) to be able to optimize and scale the ads.
     

    running profitable facebook ads

    BENEFITS OF FACEBOOK ADS

     
    Are you on the fence about using Facebook for your marketing needs? Or do you simply not understand how it all works?
     
    We’ve got you covered. Here are 5 benefits of Facebook ads for your business.
     
    ✅ Everyone is on Facebook
     
    Most of your customers are scrolling through Facebook. In fact, in the first quarter of 2019 alone, the platform had 2.38 billion monthly active users.
     
    The good part about that is, that the majority of users look through their Facebook feeds multiple times a day. Whether they’re at work, home or sitting in the waiting room at the doctor’s office. Facebook is the most frequently visited platform on mobile devices and desktops.
    Imagine putting your brand in front of so many people. Running ads increases your brand awareness and reach. Even if the consumers don’t make a purchase right away, they will be more likely to think of your brand when they’re ready to make a purchase. With ads you can literally preprogram your customer decision to buy your brand when they are looking for your type of product or service.
     
    ✅Facebook and Instagram Ads Are Affordable Form of Advertising
     
    Facebook and Instagram ads (you can use the same ads for both platforms) are very cheap, which makes it a perfect choice for startups and limited marketing budget. The platform even allows you to set your advertising budget and accept billing via PayPal.
    The difference is even more dramatic when you compare the pricing of Facebook ads with other types of advertising like billboards, T.V. commercials, and radio ads. You can spend as little as $5 on a Facebook ad to reach 1,000 people.
    You also don’t have to wait to see your ads begin to generate traffic. If you post an ad today, people will start seeing your ad today.
    And of course, effective ads drive conversion rates.
     

    Facebook is the Most Targeted Form of Advertising

    Who are your customers? What are their interests? What age group do they fall into?
    There are several ways you can target your ads on Facebook so that they reach the audience that will bring you the most value. This way you aren’t wasting your precious advertising dollars putting ads in front of people who don’t care.
    You can experiment with your ad targeting until you find a method that works best for you. This is extremely effective because Facebook allows you to run multiple ads at a time.
    This targeting will convert to increased leads which transform into sales and revenue. You can hire an agency that specializes in Facebook advertising or take care of the task yourself.
    Do some research to see which option will work best for you. Because Facebook ads are measurable, you can see in real time how many people have clicked on your ad and shared it.
    The number of clicks to your website will also be tracked letting you know how effective your ads are.
     

    Facebook Organic Reach No Longer Works

    If you’re using a Facebook business page, less than .5% of your followers will see your posts. You are competing with all the other pages your followers have liked and the ads that those pages are buying.
    In order to make an impact, you need to use the ad service. Thankfully, the ads are inexpensive and allow for very specific targeting.
     

    Expert Call Buttons

    The majority of the 2.19 billion people who use Facebook are using it on its mobile app. This makes Facebook call buttons imperative to your marketing campaigns.
    Direct phone calls to businesses are far more valuable than website clicks. They allow leads to be converted to sales and revenue.
    Utilize call buttons to go to your sales or customer service teams.
     

    Sign Up for More Startup Help

    Depending on Facebook for organic marketing is no longer effective. Because you have to compete with other businesses for views and conversion, your best bet is to use its advertising platform.
    The benefits of Facebook ads go beyond the platforms competing with it. You won’t be able to target your ads so specifically on another social media site.

    Hire leading californian full service marketing agency www.stanconsultingllc.com

    Top 10 Benefits of Full-Service Marketing Agencies

    You may or may not have an in-house marketing department. As your company grows sometimes, it’s hard to catch up with every aspect of your marketing. Not to mention, the continuous shifting of customer’s preferences and technology can leave you behind.
    Who are you going to call to keep up with the latest trends and technologies? A professional full-service marketing agency can save time, conserve money, and strengthen your brand.
    What Does It Mean When an Agency Is Full-Service?
     
    Full-service marketing offers everything your business requires for marketing, promotions, and advertising under one umbrella. An agency consists of a group of skilled individuals specialized in different areas of marketing. The agency offers comprehensive strategies and solutions custom-fit to your business from start to finish.
    Hiring a full-service marketing agency doesn’t mean you have to use everything they offer. Services can be personalized or bundled depending on your objectives. The process usually starts with an audit, analysis or research to find the most direct and cost-effective plan to meet the business goals.
    What Does A Marketing Agency Do?
     
    The agency engages in wide-ranging, multi-channel campaigns, leveraging social platforms to reach their client’s audience.
    An experienced agency can tailor services and packages specifically for your business based on your budget, goals, and development.
    Their services include:
    Branding and Design, Event Marketing, Media Planning, Product Packaging, Search Marketing, Social Media, Web Development and more.
    For most companies, the objective of hiring a full-service marketing agency is to build relationships, increase brand loyalty, and make more sales.
    10 Major Benefits of Full-Service Agencies
     
    Here’s why your company should consider working with a professional agency.
     
    Cheaper Than Hiring In-House – It’s more cost effective, and sometimes the only way for smaller companies to afford professional services. An in-house staff, facilities, systems, training, and benefits can eat up your marketing budget.
    The Latest Trends, Systems, and Software. – Agencies are always on the leading edge of trends and technology. Performance-driven agencies use analytical reports, data, and software to target the right offers, to the right customers, at the right time.
    Leverage Their Experience and Talents – Agencies have worked with various technologies, clients, and industries. They have the experience and data to prove what campaigns are most effective for your industry.
    Scalability on Demand – You can scale your efforts up or down depending on new products, seasonality, or for any reason. With an internal team, you must hire and train to scale up or layoff staff to scale down. With a firm you just pick up the phone.
    Work with the Experts – Think of them as a pool of specialists, and the pool is deep. Today’s inbound marketing requires many areas of discipline such as SEO, content, social media, branding, and paid ads. An in-house department may not have the bandwidth to handle all the channels.
    Quantifiable Results – A quality company measures all metrics to see what is working and where the ad spend does the most good.
    Fresh Perspective and Ideas – Your marketing will benefit from new ideas and perspectives that you and your team may not see when you’re so close to a project. Fresh eyes and new blood can bring a tired campaign back to life.
    Broader Skillsets – Your staff may not possess all the skills required for a comprehensive campaign such as graphic design or SEO. An outside firm is equipped with the talent and resources to bring your vision to fruition successfully.
    Continuity and Work Overflow – An agency can step in at a moment’s notice to pick up where a departed employee left off. They can help during times of peak demand and work overflow situations, providing continuity to the brand message across all channels.
    Complement Your Existing Marketing Department – Divide and conquer your promotional projects. Let your team handle the projects where they excel and outsource the other projects.  This division of labor enables your staff to be more efficient. There is no learning curve for them to use new methods or technologies.
    An agency offering cohesive and effective brand strategies will place your company’s products squarely in front of your target audience. When you hire them, you save time and money paying for only the time, expertise, and involvement of each expert as required.
     
    Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. Jay Conrad Levinson, Author of Guerrilla Marketing
     
    Not All Agencies Are Alike
     
    To find one suitable for your company, you must identify your goals and objectives. It’s essential that you have a clear vision. Look for a company with experience in your industry.
    A marketing agency is an investment that will cost you money, time and determine the future of the business. So, choose wisely. When looking for a full-service marketing agency, there are a few good things to think about in the process:
    You must have a clear vision of your marketing goal and expectations from the agency.
    Check that the agency has the relevant experience in your industry.
    Review their list of clients, projects examples, and portfolios.
    Do they have long-term partnerships?
    The agency should present a cohesive proposal, strategy, and vision.
    Do they have digital expertise across multiple channels?
     
    A reputable company won’t sell services that you don’t need. When searching for an agency, relevancy is more important than the size of the company.
     
    At StanConsulting, we are a full-service agency leveraging a digital and traditional marketing mix to accelerate your brand’s growth. We specialize in running marketing for medium to enterprise businesses.

    7 Simple Steps To Grow Your Business With Digital Marketing

    7 Simple Steps To Grow Your Business With Digital Marketing

    Your business have an established method to drive traffic and sales to the Store, Online Store or Physical Office.
     
    Each business should have also multiple streams of income and accordantly multiple streams of traffic.
     
    Never rely on one traffic source. Even if you have great reviews on Yelp and receive a lot of referrals and cold traffic, You should build additional sources traffic. We had a client, who lost his 1st page ranking on Yelp almost overnight.
     

    But how do you not only maintain but grow your business with Digital Marketing and Social Media?

     boost your business with local seo, be listed everywhere and get more google, yelp and facebook reviews
     

    1. Claim your Business Listings on all local directories.

     
    There are dozen of business online directories. You'll probably want to stick to the most popular ones—the well-trafficked and most valuable directories for citation purposes.
    In general, if you stick with the top 10 directories listed on that list, then you'll be off to a good start. The most important thing is to claim your listings and to ensure they provide searchers with accurate information about your business.
     
    Think of Coca Cola, they did a study in the 60s and found out, that an adult person thinks about drinking water about 10 times a day. So they found out, that those thought were triggered visiting specific places. So they placed either a wending machine or an ad next to this places. Thats how Coca Cola started developing their brand. Fast forward, today Coca Cola is every where, they dominate the beverage market.
     
    You have to know your clients. Do you know where and when they are looking for products and/or services you are providing?
     
    You have to start somewhere, so start with the Local Listing.
     

    ✅ What Is A Local Business Listing?

     
    If you've searched for a business on Google Maps, then you've likely seen descriptions of those businesses when you found them. Those are local business listings, and they often include business hours, address, and full contact information. Without them, many businesses simply could not be found online by people searching for them. But Google isn't the only place online where local business listings can be found. Other places include:
     
    Yellowpages.com
     

    ✅ Important Information on Business Listings

     
    Double check your existing listings and bring the information up-to-date. Discrepancies between listing will cost you ranking on search engines. Include SEO Keywords related to your business in the description field. This is your elevator pitch for your business. Tell your clients how they will benefit from your products and/or services and not about how great your business is.
     
    Couple weeks ago out client was looking for a trucking company for moving oversized goods. He had problems finding a trucking company. 3 out of 10 Listings were out of date and had no valid contact details. How can a business be found, when the contact details are wrong?
     
    We had to run ads to find a company which would solve the task.
     

    ✅ Reviews on Business Listings

    Reviews of your product or service have multiple functionality.
     
    Study after study has shown, that consumers are increasingly reliant upon online reviews when making purchasing decisions. In fact, a recent Nielson study found that 70 percent of global consumers trust online reviews, up 15 percent within a four-year period. Industry experts project this trend to further increase in the coming years.
     
    On one hand more reviews drive more business. The trust in your business correlates with the amount of positive reviews.
     
    On the over hand reviews boost your SEO. Google is interested to give their users high quality content. It crawls the internet for your business and make a profile. 30 percent of the search engine ranking are driven by reviews. They have to be updated on the regular bases, to show, that the business is still active. If your business stops receiving reviews, google will stop pushing your business higher.
     

    ✅ Establish a Review generating system for your business

     
    Ask your happy clients for video testimonials for your website. Run giveaways, under promise and overdeliver, so your clients will leave reviews on their preferred social media.
     
     how to manage social media
     

    2. Sort up all Social Media Accounts

     
    The secret to your business success is your brand. We are overwhelmed by all ads, information and promotions. To be different and to stand out of the crowd you have to develop a Brand. The best and easiest way to build a brand is to utilize Social Media.
     
    Although it is pretty basic, your have to update your social media accounts on the regular basis. Double check and update the contact details of your company.
     
    The most common Social Media platforms are Twitter, Instagram, Facebook and LinkedIn.
     
    We see a lot of businesses posting same content at the same time on all their social media and wondering, why it does not work out.
     
    Each platform has its own rules and standards. So be sure to have a basic knowledge of each platform you are using.
     
    You can generate over 40 percent of organic traffic to your business from Social Media.
     
     brand, build your personal or business brand with stan consnulting www.stanconsultingllc.com
     

    ✅ Create a catchy description of your business profile

     
    Let your clients know, who you are and what they will get from you by ordering your product or service.
    Include SEO keywords, but don't stuff them in the description. Make it stand out and sounds interesting

     

    ✅ Decide which platforms are right for you

     
    Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that you should skip Facebook and focus on Instagram and Snapchat if you’re targeting millennials, but the data shows that 82 percent of millennials still use Facebook.
     

    ✅ Build relationships

     
    The benefit of social media compared to other marketing channels is that it allows you to talk directly to customers and followers. You need to build relationships, rather than asking for a sale right upfront. This single reason alone convinced 93 percent of people who follow small- and medium-sized business on Twitter plan to purchase from the SMBs they follow, according to a report from Twitter and Research Now.
     
    Facebook Groups are one of the best ways to build community and establish relationships, communicate with your client and build brand loyalty. SkinnyMint did it right, they have a group in which women can show off their weight loss and support and motivate each other. The SkinnyMintBabes group has more than 4,000 members who act as brand promoters for the product just by showing their results. That is an incredible promotion strategy. Your clients are promoting your business and you do not spend any funds on ads!
     
     create social media strategy for facebook, instagram and pinterest with www.stanconsultingllc.com

    3. Track your website Traffic

     
    This point is so critical, yet we face this issue multiple times everyday. A lot of our clients do not understand the power of website tracking. The following three instruments are very important in the long run for building your brand and expand your brand awareness.
     

    ✅ Facebook Pixel

     
    Facebook knows everything about everybody, but you have to let Facebook know, who is your ideal client. You have to created a Facebook Pixel in your Business Facebook account and install it on your website. Here is a step by step instruction from Facebook.
     
    Once you have placed a Facebook pixel on your website, it will start tracking your website visitors. Pixel will fire each time, when a visitors viewed your website. After you build enough data, you can start retarget your audience with profitable Facebook ads, create a similar audience a so called lookalike audience and scale your sales with Facebook ads. No other Social Media platform has such laser sharp targeting options like Facebook.
     

    ✅ Google Analytics and Google Search Console

     
    Create an account on Google and place Google Analytics Tracking Number on your website. The insights of Analytics are very broad, you can see which marketing channels brought you the most traffic, which referral websites, guests blogs, marketing campaigns generated most traffic.
     
    Google Search Console is another powerful instrument. You have to connect your business website to the console to be listed on Google. Once you connect it, it takes up to 30 days to see the first results. Google Search Console will track the keywords your website is indexed for on Google.
     
     

    4. Develop a Solid Social Media Strategy

     
    The key ingredient for running successful social media marketing is having a solid strategy. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it'll be hard or even imposible to achieve results on social media.
     

    ✅ Identify your ideal client

     
    Who is your ideal Client? Whats interest does your client have, which other topics are interesting for your clients?
     
    You can start researching by using such instrument like Audience Insights from Facebook. Research your key word and get additional information from Facebook about your client like which pages she likes, which topics are important to your target groups.
     
    This insight can will help you generate content. We see a lot of business profiles, who use social media as their show room, following just one purpose - selling their product or goods.
     
    This brings us to our next point.
     
     

    ✅ Don´t sell - tell a story

     
    how to sell online? create a story around your brand
    When composing content you should ask yourself following question:
     
    Why should your clients buy from you?
     
    It sound harsh, but Nobody cares about the features of your or our products. Clients are fed up with sales pitches, but they will listen to a good story.
    Everybody loves a good story, especially when it is money related 😉
    Don't sell coffee, create nice atmosphere.
    Don't sell vacuum cleaners, tell a story about the benefits of dust-free air.
    Don't sell cars, tell a story about road trip and unforgettable vacation.
    Don't sell real estate, tell a story about family happiness.
    Tell a story and you will be heard!

    ✅ Choose and Adapt content specifically for each platform

     
    Each Social media platform has its own rules and formats. You can't post a though on Instagram the way you do it on twitter.
     
    On Instagram You can hide 30 hashtags in 1st comment, but on Twitter your post will look spammy with that amount of hashtags!
     
    You can post longer Captions on Instagram than on LinkedIn. So you have to be very creative to catch the attention of your customers with a picture (click bait) and keep them on your post with a great caption.
     
    We recommend using such tools like www.Placeit.net and www.canva.com those both tools will bring your social media posts to another level.
     

    ✅ The power of YouTube

     
    Did you know that almost 5 billion videos are watched on Youtube every single day?
     
    That is an incredible high number!!! We see many companies posting only promotional videos on YouTube. This is the same mistake like posting random topics on social media.
     
    YouTube introduced hashtags, Live Videos, Tags and many more options to increase the organic reach. Additionally YouTube Ads are one of the cheapest ads and one of the most converting.
     
    You can post about your company, about your team, speak about the daily routine. Bring the client insight of your business! Don't sell, but build relation ship.
     
    YouTube prefers videos which are between 10 and 20 minutes long.
     
    When uploading content, write a longer description and don't post links in the description, since YouTube does not want people leaving the platform.
     
    Use tags, which have high search volume but low competition.
     
    Let your subscribers know, that you have uploaded a new video.
     
    With a proper YouTube strategy alone you can generate leads and new business within days!
     

    ✅ Instagram

     
    YouTube and Instagram are my personal favorite platforms. The reason for that, is simple. You have still the possibility to reach your potential clients organically!
     
    There are few basic steps you need to implement now. Since most of the business owners are busy during the working day, they post in the evening. Thats a huge mistake!
    You have to post the contents, when your audience is online. The timing is very crucial!!! You have to get engagement within 1st hour, so Instagram algorithm will think this content is great and it will be shown to more people.
     
    Start by exploring the available data. Go to your account click on Insights then audience. Use this information to plan your posts. So if your audience is e.g. active on Monday between 9 and 12, test different times (9, 9:15, 9:30 am ect.) and test, at witch time frame the audience will respond quicker to your posts.
     
    Find hashtags related to your niche. Create a 4-7 sets of 25-27 hashtags mixed between high and low competition hashtags. Rotate the hashtags with every post.
     
    Warning: If you use same hashtags over and over again, Instagram will limit your reach to minimum and reduce your account to spam level.
     
    Post Videos about your company. Use stories and repost niche related content giving credits to the content owner.
     
    All this simple tips will provide you a solid foundation to grow your followings on Instagram.
     
     

    5. Build An Email List

     
    Email lists are the new assets of every company. You can utilize them in many ways. People are leaving their email address and sign up for your news, so it's time to use it.
     
    Promote your new video and let the subscribers know that you have uploaded new video content on YouTube. This strategy brings a lot of engagement and views of your video within first 24h. This will trigger the algorithm of YouTube and your video will shown to more people.
     
    Run Contests and let the subscribers know how to participate and which benefits they will get. Create a lot of useful information around your company and use the email list to communicate it.
     
    Sent useful niche related information to your subscribers. When your subscriber will need similar product or service she will think first about your company.
     
    Apple Inc. masters this strategy perfectly. It creates rumors by sending information to influencers, so there is a lot of information related to e.g. new iPhone. Thats the real reason people stay in lines for hours to get a new iPhone.
     

    6. Run Ads on Social Media

     
    Have you opened your post box recently? How many of the received printed advertising flyers and newspapers went directly to recycling bin?
     
    Companies spend millions on wrong promotion. They use GROUPON and hard copy ads with a limited results! They have to pay the printing and shipping costs, and the worst part the printed media is sent to wrong audience.
     
    The huge benefit of Social Media Marketing is that you have the possibility to target your specific audience! Facebook, Instagram or YouTube ads won't be shown to people who are not interested in your product or services. Additionally You can review your ads, and see which ads did perform good and scale them and cut the bad ads. If you see a printed mistake, you have the chance to correct it immediately. This option is not available once you print a flyer.
     
    Here is a simple basic step you can make to test your audience and website.
     

    ✅ Create a simple landing page

     
    We like using ClickFunnel to test landing pages. While the main page stays untouched, you create a landing page on ClickFunnel and test different content like pictures, videos and descriptions.
     
    Once you determine a winning version, you move it to your main page.
     
    The benefit of that, is that your main Paige won't be associated with different test key words on google in the test phase. Additionally You can test a landing page without putting your logo on it. Blind tests are good to test brand loyalty.
     

    ✅ Test different Ads

     
    Successful ads are created out of many tests and failures. You can test ads with small budget. Running different ad sets have the advantage to see test the engagement of your audience. You can test running video ads and retarget them with photo ad and vice versa. You can target your clients from emotional point of view and retarget them with logical solution of the problem your product is solving.

     

    ✅ Create Lookalike Audiences of your clients

     
    Google and Facebook let you create similar audiences to your clients and/or website visitors. You have to feed both Facebook pixel and Google Analytics with data first. Once you have enough data it is simple as a single click to create similar audiences to target them with your ads.
     
    Social Media and Search Engine Ads are the best way to grow and promote your business. You have more options in targeting and retargeting your clients and website visitors.
     

    7. Collaborate with other brands and influencers

     run influencer marketing with stan consulting. we create influencers!
     
    It´s all about trust and social proof. On of the positive sides of growing social media is the amount of your followers, which are also social proof for your company. A company with higher amount of followers will be likely followed and trusted.
     
    Same goes for your Domain. Google gives your domain a rating. The higher the rating the better the chances to be on the desired 1st page of search result!
     
    By exchanging blog posts with a partner company both companies benefit from cross linking and increase their domain score and amount of backlinks.
    Create backlinks with stan consulting and boost your website with our seo services You have to start somewhere, even if your domain score is low and you have no backlinks. Schedule a call to find out how to boost your website.
    You clients will trust more someone else opinion reviewing your product or service than your own statement about your company. By establishing a network and partnership with other companies and by exchanging blog posts you create social proof.
     
    Another great way to promote your business is to hire a brand ambassador and/or collaborate with a social media influencer.
     
    Since both strategy involve promoting your business by third party through social media, we will be handling it as one bullet point.
     
    This strategy is and old psychological strategy. People trust more other people reviews and promotions than ads or company statement. When you find someone who can show all the benefits of your product or service and position it as their life savior, you will hit the jackpot.
     

    Conclusion:

     
    The best way to promote your business is by letting your clients talk about it. Communicate with your clients through social media, so you have a reason to tag them in a post, that will make the followers of your tagged client curious and they will check out your posts on social media. You can grow only if you establish relationships with clients and other companies.
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    If you have any questions and would love to explore possibilities on how to grow your business, feel free to schedule a strategy session with us.