Why Social Media Management is Much More Than Just Posting?
Are you a Social Media Manager? Have You been assigned to manage social media for your business or brand?
1. Develop a social media strategyYou've heard that before and plenty of Gurus are talking about it. But what is actual a social media strategy? Do you have one? What's your objective? Do you want to have more brand awareness, more traffic to your website or increase sales? The content you are preparing to post, should have a clear objective, a clear message and a clear call to action.The strategy should then document what you need to do in order to achieve these set objectives and be used as a guide throughout the rest of your process.
2. It is all about branding
3. Create a monthly calendar
Create a monthly posting plan. Spontaneous posts will reduce your reach. Instead Instead add some structure to your activities by creating a monthly posting plan list. This can help to ensure posts are consistent, while it's also a great way to double check for any spelling or grammar mistakes before posts go live.
4. Schedule posts in advance
Use such tools like buffer.com or hootsuite.com to schedule your posts in Advance for Pinterest and Twitter. We have consistently analyzed the reach of the posts, and found out, that if you use facebook creator you will have higher reach and more engagement than posting with 3rd party tools. Facebook and Instagram limit the reach even if the tool uses API.
One hour in planing at the beginning can safe you one day in execution. It is better to plan the whole week upfront and schedule automatic posts for your social media.
5. Respond to comments
Make sure you're responding to any messages or comments from followers within a reasonable time frame. You could even create a spreadsheet which includes sample responses, to help speed up the process. However, it's important to always ensure that every response is personalized in some way. It is simple, each comment counts as engagement and triggers algorithm to show Your content to more people.
6. Listen to conversations
In addition to responding to comments/messages that people have intentionally directed at your business, you should also be listening for relevant conversations that are happening without you. Search for keywords related to your business, industry and even your competitors. To help, try using tools such as TweetDeck, Hootsuite and Sprout Social.
(Screenshot from Hootsuite)
7. Manage your followers
It can be hard work keeping track of all your followers, however, with Twitter lists you can easily categorize them.For example, you could create a list of customers, thought leaders, industry news, influential bloggers and accounts from the local area. You can then add these lists to tools such as Hootsuite, so you can quickly and easily monitor what is being said and see any opportunities to engage.
8. Utilize ads
Although you can grow organically your social media channels, you can also consider running ads to speed up the process. You'll need to set a budget, decide on your target audience and monitor the adverts regularly. Different ad types will bring you different results. You can run Instagram Story ads to increase the followers, but it is better to run engagement ads on Facebook for better ROI.
9. Run competitions and Giveaways
Although it may not be right for every business, competitions and prize draws are very popular on social media. They can help to increase your engagement levels, get more followers and also develop your email database. Giveaways drive engagement and boost reach as well.
10.Track your performance
Track your strategy, if you do not track your results, you won't be able to find a strategy which will bring you the best ROI. Look back at what's happened over the last month and see whether there are any opportunities to improve moving forward.
11. Stay up-to-date with social media developments
Social media is fast moving, so it's important that you actively keep up-to-date with all of the latest developments, such as new tools, feature changes, best practices and even updates to social search algorithms.
If you need help with your social media, feel free to reach out.