Many experts anticipated that the pandemic situation would be a lot better at the end of 2020 because the vaccination procedure will start.
However, they were not expecting the vaccination procedure to be that slow. This has impacted the businesses which are operating in the lockdown situation.
Every time authorities try to ease up the lockdown; the pandemic situation becomes worst. It is indeed a nightmare for the business community, and they are struggling to find ways to keep their businesses alive.
I have jotted down a few points which can help you generate revenue even during the pandemic.
Use More Social Media
Facebook, Instagram, TikTok
There is a significant increase in social media engagement during the COVID-19 pandemic.
People are spending considerable time on their smartphone screens scrolling down their social media profiles. This is an excellent opportunity for those who want to create awareness of their business.
Apart from Facebook, new entrants like TikTok and Instagram provide a wide variety and more engaging audiences. You can utilize these platforms by posting more about your business.
You can also use social media influencers to promote your product or service. The posts should be entertaining and target the prospective clients’ pain points to increase conversion chances.
Ecommerce, Youtube, ebooks
COVID-19 proved to be a golden opportunity for the eCommerce industry. There was a massive growth in online businesses in 2020.
Amid the lockdown situation, people were unable to go out for shopping and entertainment. So, they utilize digital platforms for shopping as well as entertainment purposes.
You have to use these platforms to connect to your target audience.
Ecommerce platforms like Shopify and Amazon can be used to offer your products/services to the targeted audience.
You can also utilize online marketplaces to provide how-to guides and digital information like ebooks. Therefore, going online is the most viable and worthy option for your business during the lockdown.
Build a New Sales Funnel
Emails, Lead Generation
Revamping the business strategy is the need of time. Your strategy should revolve around approaching new clients in different ways.
The only way to approach is through the internet because you cannot physically hunt new clients.
The first step is to define the target audience. Once you have a clear picture of who you want to sell, you can make a list of prospective clients who qualifies your criteria.
Now put those prospects into the sales funnel and send 3 to 7 follow-up emails before sending the sales email.
This will require patience and consistency from your side, but this is a proven method with promising results.
Rebuild Your Website
UI/UX, Updated Content
Your website has a significant impact on your online presence.
It is your identity; therefore, it must be a strong one. During the lockdown situation, the competition has increased to manifolds, and there are many new entrants in the online market.
If the prospects do not find your website engaging, they can skip to your competitor’s site.
Therefore, making your webpage tempting and engaging is essential to stay ahead of the competition.
You can hire a professional who can update the UI/UX of the site and upload the new content.
You can also rebuild your website using platforms like Webflow, Wix, and Shopify.
Your website’s new refreshed look will give a solid impression to prospective clients, and the retention rate will significantly improve. It will increase the chances of a sale, and you stay on top of your competition.
Learn more to earn more
Continuous learning and improvement is the key to success in any business.
Especially during this challenging time of lockdown, it becomes crucial to learn new skills to stay in the game. You will observe significant changes in the way businesses operate in the last decade.
There is an implementation of automation, and people are saving money through digitization.
Businesses who continuously improve their processes have a competitive edge because they devise new ways of saving costs and increasing efficiency.
The best way to stay in the game is to learn digital marketing, which is needed today.
You can have more reach to the prospects through targeted digital marketing than any other way. Therefore, learning new skills can be a great way to turn your fortune.
COVID-19 pandemic is not going to vanish any time soon. Every time the authorities try to ease the lockdown restrictions, this pandemic hits back with more strength.
Therefore, you need to learn ways to run your business during the lockdown situation. I have tried to list down the best possible ways through which you can keep your business up and running during the lockdown.
You need to show some patience and revamp your business strategies to stay in the game. There are no shortcuts to success, and continuous learning can be a great tool in the longer run.
These methods will help you to generate brand awareness as well as new leads in your niche.
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