30 Website & Phone Questions Every Construction Company Must Answer (If You Want the Client to Call)

If a homeowner or General Contractor lands on your website and doesn’t call, it’s usually one of three reasons:

1. They can’t tell what you do, where you do it, or what it costs.

2. The site is slow/confusing.

3. Nobody picks up when they try to call — or the phone experience doesn’t match the promise on the site.

Below are 30 questions your construction website and phone process must answer. Use this as a punch list for a rebuild or audit.

1) Can a first-time visitor tell “what, where, who for” above the fold?

Put your service + service area + primary audience in the hero:
“Design–Build Home Additions • Sacramento & Placer County • For Busy Homeowners.”
If they need to scroll to learn this, you’re losing them.

2) Is the phone number click-to-call and visible on every page?

Sticky header. Large tap target. “Call Now” and “Request Estimate” side-by-side. Track tap-to-call.

3) Do you answer the phone within 3 rings during business hours?

Missed calls are silent revenue leaks. Studies indicate ~24% of inbound business calls go unanswered, and of callers who hit voicemail, ~80% won’t leave a message — meaning most never try again. MarTech HealthSellCell

4) Does your voicemail actually work as backup?

Don’t rely on it. Voicemail is slow to check and often ignored for days; most messages go unheard for ~3 days on average. If you miss the call, SMS or immediate callback wins. SellCellopencall.ai

5) Is the tone on the phone the same as on the website?

If your site says “white-glove communication” but the phone is curt or rushed, trust breaks. Train CSRs with a 60-second script that matches site promises.

6) Do you offer a fast path for urgent projects?

“Leak? Same-day assessment.” Route these calls to a live dispatcher (or after-hours answering service). Publish the SLA.

7) Does the site load fast on mobile?

Speed is non-negotiable: Google recommends meeting Core Web Vitals; slow pages drive exits. Over half of mobile visitors abandon if load time >3s. Google for DevelopersGoogle Business

8) Is your navigation idiot-proof?

Keep it to Services, Work, Process, Areas, About, Reviews, Contact. No jargon. No 14-item menus.

9) Do you show the exact services (not just “residential/commercial”)?

Spell out “Kitchens • Baths • Additions • ADUs • Foundations • Roofing • Concrete • Tenant Improvements.” Link each to a clean service page.

10) Do you show service areas clearly?

Map + list of cities/ZIPs + individual city pages for SEO (unique copy + local projects). This is how you win “contractor near me” searches.

11) Do you make price expectations clear?

Give ranges and what affects them (materials, permits, access). Hiding price pushes calls to your competitor who doesn’t. Use an “Estimate Builder” to pre-qualify.

12) Do you show licenses, insurance, bonding front and center?

Badge + license number + link to license look-up. (In CA, include CSLB number.)

13) Is there a clear process page?

5–7 steps from consult → estimate → contract → permit → build → punch list → warranty. Add timelines and who does what.

14) Do you publish a warranty and what it actually covers?

If the answer isn’t obvious in 10 seconds, the buyer assumes there is none.

15) Do you show recent, local work with context?

Before/after, scope, budget range, timeline, city. Not just pretty photos — decision data.

16) Are your reviews visible on the page (and recent)?

Buyers check multiple platforms: 83% use Google reviews; 74% use at least two review sites. Keep recency high and diversify beyond one platform. BrightLocal

17) Do you respond to reviews (good and bad)?

Consumers read responses; responsiveness drives trust. BrightLocal’s 2025 data shows review behavior still heavily influences choice and is compared across platforms — your replies are part of the research. BrightLocal+2BrightLocal+2

18) Do you address negative reviews head-on?

Acknowledge, apologize, state the fix, invite offline resolution, and follow up with a closing comment. Buyers expect professionalism, not perfection.

19) Do you publish FAQs that matter?

Permits, HOA, debris removal, crew background checks, daily schedule, change orders, payments, financing, pets/kids safety, materials lead times.

20) Is there a real person behind the brand?

Owner photo, superintendent bios, crew standards, safety training/certs. People hire people.

21) Is your contact form short and mobile-friendly?

Name, phone, city, project type, budget range, timeline. Auto-reply with next steps and calendar link.

22) Do you confirm how you’ll follow up?

“Expect a call within 1 business hour.” Then do it. Missed calls + no clear follow-up = lost job.

23) Are you using schema markup for LocalBusiness/Service?

Helps search engines understand NAP, areas served, services, reviews; supports richer results. (Use JSON-LD.)

24) Is your Google Business Profile tight?

Exact categories, service areas, products/services loaded, fresh photos, Q&A seeded, updates posted. Most prospects start here; Google is review platform #1. BrightLocal

25) Are you tracking calls properly?

Use call tracking (dynamic number insertion), record for QA, tag source (GBP, ads, organic). Watch missed-call rate weekly. If you’re missing ~1 in 4, fix staffing/forwarding. MarTech Health

26) Is the phone script designed to convert?

Open with empathy and location (“Got it — kitchen in Rocklin? We do 8–10/month.”), ask three scoping questions, offer calendar times, and confirm by SMS.

27) Is the phone schedule aligned to demand?

Cover 7–9am, lunch, and late afternoon — the common call spikes for homeowners. Use overflow answering after hours.

28) Do your ads and landing pages match?

If the ad says “Bathroom Remodel in Folsom — 6-Week Turnaround,” the page must repeat that promise, show local work, and make calling feel urgent/obvious.

29) Is the site accessible (ADA/WCAG 2.1 AA)?

Alt text, color contrast, keyboard nav, form labels. Beyond compliance, it improves conversions.

30) Are you publishing useful, local content?

“ADU costs in Roseville 2025,” “Permit checklist for Placer County kitchen remodels,” “Roofing materials for Sacramento heat.” This is the content buyers save and call from.

The Hard Truth on Missed Calls (and What to Do)

• Voicemail ≠ safety net. Only about 1 in 5 callers will leave a message when sent to voicemail, and messages are slow to be checked. Build a live answer + rapid callback loop instead. SellCellopencall.ai

• Many businesses miss ~25% of inbound calls. Put bluntly, one quarter of ready-to-talk leads never speak to you. Route calls to a backup team or answering service; audit weekly. MarTech Health

• If prospects finally hit your site but it loads slowly, they leave. Meet Core Web Vitals and aim for sub-3-second loads on mobile. Google for DevelopersGoogle Business

Minimum Homepage Wireframe (Steal This)

• Hero (above the fold): Service + area + audience, phone + CTA, trust badges, 1-line proof.

• Short services grid: 6–8 tiles (link to service pages).

• Featured projects: 3 cards with city, scope, range, timeline.

• Process strip: 6 steps with icons.

• Reviews widget: Pull from Google/Yelp (with dates).

• Service areas: Map + city links.

• Final CTA: Phone, form, calendar.

• Footer: License/insurance, NAP, hours, social.

Review Playbook (Google, Yelp, BBB)

• Ask consistently. 48% of consumers typically leave a review when asked; most buyers check multiple platforms. go.gatherup.com BrightLocal

• Respond publicly within 24–48 hours; buyers read responses and judge tone, not just stars. BrightLocal

• Don’t cherry-pick platforms. Google dominates, but serious buyers still cross-check Yelp/BBB; keep NAP and messaging consistent. BrightLocal

Quick Audit: 10 Red Flags That Kill Calls

1. No phone number in the header.

2. Stock photos only; no local work.

3. “We do everything” copy (no specializations).

4. No service area list or city pages.

5. No price ranges.

6. Slow mobile load. Google Business

7. Old/low review count; no responses. BrightLocal

8. Contact form with 15 fields.

9. No process or warranty info.

10. Calls roll to voicemail after 5pm. SellCell

Bottom Line

Construction buyers want three things fast: proof, price expectations, and a human who answers. Tighten your site to deliver those in under 30 seconds, and make sure the phone experience matches the promise.

If you want a blunt, 48-hour Website & Phones Leak Audit (content, speed, calls, reviews) with a prioritized fix list, I’ll do it. We’ll measure missed-call loss, speed loss, and review trust loss — then plug the leaks.