Stan Consulting LLC · Roseville · California
Principal-led engagements for ecommerce brands, law firms, SaaS companies, and professional services. Google Ads, Shopify Performance Max, Meta Ads, landing page systems. Led by Stan Tscherenkow, twenty-year practitioner across US, European, and Asian markets.
Quick answer
Stan Consulting is a principal-led marketing diagnostics consultancy based in Roseville, California. We identify structural problems in Google Ads, Shopify Performance Max, Meta Ads, and conversion architecture that are costing businesses revenue. The entry product is a $999 Conversion Second Opinion delivered in 72 hours as a written report with a prioritized fix list. No retainer.
Roseville CA
Local OfficeSacramento office. US-wide clients.
20+ Years
Paid Ads ExperienceAcross US, EU, and Asia markets.
703%
Impression SpikeShopify PMax client growth, compounded.
$999
Second Opinion72-hour diagnostic. No retainer.
The Problem
Most marketing budgets leak from the same seven places. Campaign architecture built wrong. Conversion tracking broken or missing. Feed errors suppressing 30% of Shopify inventory. Attribution misreading what actually drove the sale. Landing pages that do not match the ads sending traffic to them. Match types so loose the budget vaporizes. Bid strategy that optimizes the wrong signal.
The agency you hired will not tell you. The freelancer you paid cannot see it. The platform dashboard shows numbers that look fine. The leak compounds every week.
We find the leak. Then the fix list. Then the roadmap. Seventy-two hours. Nine hundred ninety-nine dollars. No retainer.
Structure
Stan Consulting LLC is a Roseville, California marketing diagnostics practice. Stan Tscherenkow leads the strategy and review work on every account. Our team builds the fix once the findings are clear.
Every engagement opens with a structural diagnosis of the account or system in scope. The deliverable is a written report that identifies the specific causes of revenue loss and the order in which to resolve them. Prescription follows diagnosis. It never precedes it.
Engagements are defined in deliverables and windows, not in monthly retainer commitments. The Conversion Second Opinion is seventy-two hours for $999. Broader engagements are scoped on a fit call. We're paid for commercial outcome, not occupancy.
Stan provides the strategic and diagnostic judgment on every engagement. We provide execution capacity for the fixes the diagnosis prioritizes. Both exist because the commercial question is rarely just what to do next. It is what to do in what order, and what to stop doing.
Production is cheap. The judgment that prevents an expensive mistake costs something real, and it is what gets delivered in the diagnostic. — The engagement thesis
What we deliver
$999 · 72 hours · No retainer
Paid advertising and landing page diagnostic. Identify the structural cause of revenue loss. Prioritized fix roadmap included.
Get the diagnostic →$1,500 to $12,000/mo · Four levels
Four levels. Monthly retainer or project-based. Diagnostic Retainer at $1,500/mo to Full Partnership at $12,000/mo.
Consulting levels →$5,000 · One engagement · No retainer after
The $5,000 deep-dive engagement. Diagnose, build, and fix in one defined window. No retainer after.
How the Sprint works →Pricing on fit call
Full marketing architecture from scratch. Channel mix, campaign structure, messaging, tracking.
How system builds work →Pricing on fit call
Three-layer campaign architecture. Search, Shopping, PMax. Built around margin, not vanity.
Google Ads approach →Pricing on fit call
Shopify-specific Google Ads. PMax that actually converts. Feed optimization included.
Shopify PMax approach →Industries Served
Shopify, PMax, Meta. Revenue that holds when ROAS fluctuates.
High-intent local campaigns. No wasted spend on broad match.
Trial signups, demo bookings. LTV-focused acquisition architecture.
Compliant campaigns. Local intent targeting. New patient acquisition.
Lead systems that do not depend on organic reach.
Buyer and seller campaigns. Lead quality over volume.
DTC and wholesale. Paid channels built to sustain margin at scale.
Seasonal demand capture. Local targeting. Qualified leads only.
Results
703%
Search traffic spike on Shopify PMax pillar content. Compounded without additional spend.
-41%
Wasted spend removed from luxury ecom Google Ads account. ROAS recovered within 30 days.
72 hr
Diagnostic delivered every time. The Second Opinion finds the structural problem, not surface metrics.
3
Markets simultaneously for a luxury brand. US, EU, Israel. Separate creative stacks, unified attribution.
All outcomes are NDA-protected. Metrics represent real results with identifying details removed.
Based in Roseville
Stan Consulting operates from Roseville, California, serving clients across Sacramento, the Bay Area, and nationally throughout the United States. Local meetings available in-office. Remote work with clients in every US timezone.
Strategy Resources
Shopify & Google Ads
PMax architecture for Shopify stores. Campaign structure, asset groups, feed hygiene.
Read the guide →Google Ads
Diagnostic checklist from live account audits. Each point is a place budgets leak.
Read the guide →Research
Original research on why US agencies receive offshore cold pitches and what it reveals.
Read the report →Common Questions
Direct answers, written by the principal. Expand any question for the full response, or read them in order as a primer on how we operate.
Stan Consulting LLC is a principal-led marketing practice. We find the underlying problems in Google Ads, Shopify Performance Max, Meta Ads, and landing page architecture, then deliver a prioritized fix list. Every project is scoped, led, and signed off by the principal consultant.
Marketing agencies sell production hours and scale through subcontractors and junior staff. Stan Consulting sells senior diagnostic judgment. Every diagnostic is conducted under Stan Tscherenkow's strategic direction. Findings are reviewed at the principal level before delivery.
The Conversion Second Opinion is a paid diagnostic. $999. 72 hours. No retainer. The principal reviews your Google Ads and landing pages, identifies what is costing the business revenue, and delivers a written report and prioritized fix list. A 24-hour refund window applies before diagnostic work begins.
Yes. The office is in Roseville CA. Clients are national and international, including active engagements in the US, EU, Israel, and Canada. Local meetings available in-office; remote engagements work across every US timezone.
The Second Opinion diagnostic is 72 hours. Ongoing management and strategy engagements are scoped on a fit call. No long-term contracts required. Scope is determined by what the account actually needs, not by a template retainer structure.
Yes. Stan Consulting offers four consulting engagement levels from $1,500 per month to $12,000 per month. Monthly retainer or project-based. Every consulting engagement begins with the $999 Conversion Second Opinion to define scope accurately. We do not sell services that do not apply.
The Revenue Sprint is a $5,000 full-engagement diagnostic and build. Stan Consulting diagnoses the full marketing system, builds or fixes what is structurally broken, and delivers a working system. One engagement. Defined scope. No retainer required after.
The Engagement Format
The Conversion Second Opinion is a principal-led written diagnostic of your paid advertising and conversion architecture. The scope is structural: where your budget leaks, which channel is misreading attribution, which landing page is breaking the sale.
Commission the Diagnosis