Stan Consulting LLC is a marketing diagnostics and consulting practice based in Roseville, California. We find the structural causes of revenue loss in paid advertising and conversion architecture, prioritize the fix, and rebuild the systems that compound after. Healthy revenue is the goal.
Stan Consulting · The practice
Your marketing produces activity but not revenue. We find the structural cause, route the fix to the right level, and rebuild what compounds after.
Begin a Conversation01
Briefing
Stan Consulting LLC is a marketing diagnostics and consulting practice based in Roseville, California. We find the structural causes of revenue loss in paid advertising and conversion architecture, prioritize the fix, and rebuild the systems that compound after. We work with businesses where marketing budget exists and the structure underneath is what is breaking.
Healthy revenue is the goal.
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The diagnostic is not generic. Three structural frameworks anchor the work, each named, each diagrammed, each applied where the account architecture demands it.
Framework · 01
Three layers, each with a distinct job. Search captures intent, Shopping carries the feed, Display retargets the warm pool. Most accounts run all three at once with no separation. We restructure them.
Read the framework →Framework · 02
Four stages from intake to delivery, with each stage time-locked. Account access at hour 0, structural review by 24, findings by 48, written report with prioritized fix list at 72. The window is the protection.
Read the framework →Framework · 03
Five layers stacked from feed to outcome. Each layer's signal feeds the next. Most PMax accounts fail at the foundation: feed errors suppress 30% of inventory, and no upstream tuning rescues a broken feed.
Read the framework →03
NDA-anonymized engagement outcomes. Each case names the structural finding, the change made, and the documented outcome. Methodology cited per case so the work is traceable.
Case · Ecommerce
Shopify Performance Max · niche product
FoundFeed errors suppressing 32% of inventory; bid strategy chasing branded queries that were already converting.
ChangedFeed rebuilt against Shopify PMax Signal Stack; asset groups segmented by margin; branded campaigns isolated.
Methodology: Shopify PMax Signal Stack
703%
Impression growth
Case · Professional services
Multi-state law firm · pipeline rebuild
FoundLead pipeline running through cold outbound; landing pages misaligned with intent; attribution misreading the source mix.
ChangedThree-Layer Google Ads structure applied; landing pages rebuilt to match intent; attribution corrected.
Methodology: Three-Layer Google Ads Structure
2x
Pipeline volume / quarter
Case · DTC ecommerce
Mid-market apparel · ROAS recovery
Found$30K in misallocated spend on PMax campaigns producing 2 sales; Search and Shopping cannibalizing each other.
ChangedAccount restructured along three layers; PMax asset groups rebuilt; misallocated spend reallocated to working channels.
Methodology: Three-Layer Google Ads + Shopify PMax Signal Stack
300%
ROAS recovered
Case · SaaS
Series-B SaaS · CSO diagnostic engagement
FoundConversion architecture sound; the leak was upstream in attribution and channel mix decision.
ChangedDiagnostic delivered prioritized fix list; client implemented in-house. No build engagement followed.
Methodology: 72-Hour Diagnostic Flow · engagement closed at diagnostic
72h
Diagnostic to in-house fix
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Diagnosis decides the route. The same diagnostic that closes one engagement opens four others, depending on what the findings surface.
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The Knowledge hub publishes the firm's methodology openly. Readers return for the next post; the next post brings them closer to the engagement.
Pillar
The structural pillar on Shopify PMax. Asset groups, signal layers, feed foundation, and the failure modes that compound when one layer breaks.
Pillar
The audit framework applied to every Conversion Second Opinion. Six structural failure modes, ranked by revenue impact, with named diagnostic procedures.
Pillar
Why Shopify accounts hit conversion ceilings and what fixes them. Checkout, product detail, attribution, feed, audience signal, all named.
Framework
Search, Shopping, Display as three layers each with a distinct job. The structural alternative to running all three at once with no separation.
Framework
The four-stage diagnostic engagement, time-locked at 24, 48, and 72 hours. The protection that comes from a defined window.
Research
Original research on the cold-pitch ecosystem and why a category emerged where firms decline pitches publicly. Decision logic for the pattern.
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The firm has structure. The principal has years. The work has compounded. Specifics, not adjectives.
2019
Founded
Roseville, California. Operating continuously since.
20+
Years principal experience
Paid advertising practice across US, European, and Asian markets.
5
Property network
Stan Consulting plus four sister properties covering specialist scopes.
6
Active geographies
United States nationally, plus New York, Texas, Los Angeles, Germany, Israel.
3
Named frameworks
Three-Layer Google Ads, 72-Hour Diagnostic, Shopify PMax Signal Stack.
3
Pillar articles
Cornerstone authority content. One pillar producing a 703% impression spike.
8
Industry hubs
Ecommerce, law, SaaS, medical, coaches, real estate, product brands, construction.
$$$
Engagement floor
Engagement scope determines tier. Money-rich operators self-select cleanly.
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When the engagement surfaces a need outside the diagnostic scope, the network catches it. Five properties cover paid media, Bay Area execution, international entry, brand positioning, and founder-level decisions.
This site · Marketing diagnostics
Marketing diagnostics, paid advertising, and conversion architecture for established businesses.
stanconsultingllc.com
Bay Area execution
Bay Area-rooted commercial marketing execution for operators based in the region.
sfmarketing.agency →International entry
International market entry strategy and cross-border paid acquisition architecture.
globalmarketing.agency →Brand positioning
Brand positioning and category architecture. Where positioning is the work, not the wrapper.
growyourbrand.net →Founder advisory
Private advisory for founders carrying irreversible capital and ownership decisions outside marketing scope.
stantscherenkow.com →08
Stan Consulting LLC is a marketing diagnostics and consulting practice. We find the structural causes of revenue loss in paid advertising and conversion architecture, prioritize the fix, and rebuild the systems that compound after. Healthy revenue is the goal.
Stan Consulting works with established businesses where marketing budget exists and the structure underneath is what is breaking. Active engagements span ecommerce brands, law firms, SaaS companies, medical and dental groups, coaches and consultants, real estate, product brands, and construction. Geographic reach: United States nationally and international clients in New York, Texas, Los Angeles, Germany, and Israel.
Engagements begin with a diagnostic conversation. Findings determine the format that fits, from a single written diagnostic through ongoing strategic ownership. Four engagement formats sit behind one diagnostic. Pricing is scoped during the fit call and stated once.
The strategic and diagnostic layer is led by the principal. Stan Consulting has execution capacity behind that to implement the roadmap when a build follows. The engagement letter names the responsible principal directly. Principal credentials are on the About page.
The diagnostic does not list tactical tweaks. It names the structural cause: campaign architecture wrong, conversion paths broken, attribution misreading what drives sales, feed errors suppressing inventory, bid strategy optimizing the wrong signal. Structural problems compound; tactical fixes do not address them. The diagnostic identifies the structure, ranks the fixes by revenue impact, and routes the engagement.
A marketing agency executes campaigns. Stan Consulting diagnoses why campaigns are not producing the commercial outcome and rebuilds the architecture. Diagnostic judgment is the deliverable. Execution capacity is included where a build follows. The four engagement formats describe the scope at each level.
The Conversion Second Opinion includes a 24-hour refund window from delivery of the report. The refund is operational, not a marketing claim. Larger engagements are scoped with stated deliverables and stated windows; refunds are not standard at those tiers because the scope itself is the protection.
About one in three engagements end at the diagnostic. The findings are enough to fix in-house. The other two cascade into Revenue Sprint, Consulting tiers, or Marketing System Build, depending on what the diagnostic surfaced. The cascade is delivered through the diagnostic itself; the site does not push the next step.
Begin a conversation
Four engagement formats sit behind one diagnostic. State the situation in one paragraph. The route is what the findings recommend, not what the marketing brochure pushes.
Response within one business day · No funnel. No phone tag.