Stan Consulting LLC is a marketing diagnostics and consulting practice based in Roseville, California. We find the structural causes of revenue loss in paid advertising and conversion architecture, prioritize the fix, and rebuild the systems that compound after. Healthy revenue is the goal.
Stan Consulting · Marketing command
For businesses already spending real money on ads, ecommerce, funnels, or agency work. We find the revenue leak, rebuild the commercial system behind it, and give leadership a cleaner way to decide what deserves budget.
01
Client expectation
Clients do not arrive because they need more marketing language. They arrive because something expensive is underperforming: paid traffic, a Shopify store, a funnel, an agency relationship, or a message that no longer creates demand. They expect a firm that sees the commercial pattern quickly, names the constraint clearly, and makes the next move feel obvious.
Freshness here means sharper commercial judgment, not decoration.
02
The diagnostic is not generic. Three structural frameworks anchor the work, each named, each diagrammed, each applied where the account architecture demands it.
Framework · 01
Three layers, each with a distinct job. Search captures intent, Shopping carries the feed, Display retargets the warm pool. Most accounts run all three at once with no separation. We restructure them.
Read the framework →Framework · 02
Four stages from intake to delivery, with each stage time-locked. Account access at hour 0, structural review by 24, findings by 48, written report with prioritized fix list at 72. The window is the protection.
Read the framework →Framework · 03
Five layers stacked from feed to outcome. Each layer's signal feeds the next. Most PMax accounts fail at the foundation: feed errors suppress 30% of inventory, and no upstream tuning rescues a broken feed.
Read the framework →03
NDA-anonymized engagement outcomes. Each case names the structural finding, the change made, and the documented outcome. Methodology cited per case so the work is traceable.
Case · Ecommerce
Shopify Performance Max · niche product
FoundFeed errors suppressing 32% of inventory; bid strategy chasing branded queries that were already converting.
ChangedFeed rebuilt against Shopify PMax Signal Stack; asset groups segmented by margin; branded campaigns isolated.
Methodology: Shopify PMax Signal Stack
703%
Impression growth
Case · Professional services
Multi-state law firm · pipeline rebuild
FoundLead pipeline running through cold outbound; landing pages misaligned with intent; attribution misreading the source mix.
ChangedThree-Layer Google Ads structure applied; landing pages rebuilt to match intent; attribution corrected.
Methodology: Three-Layer Google Ads Structure
2x
Pipeline volume / quarter
Case · DTC ecommerce
Mid-market apparel · ROAS recovery
Found$30K in misallocated spend on PMax campaigns producing 2 sales; Search and Shopping cannibalizing each other.
ChangedAccount restructured along three layers; PMax asset groups rebuilt; misallocated spend reallocated to working channels.
Methodology: Three-Layer Google Ads + Shopify PMax Signal Stack
300%
ROAS recovered
Case · SaaS
Series-B SaaS · CSO diagnostic engagement
FoundConversion architecture sound; the leak was upstream in attribution and channel mix decision.
ChangedDiagnostic delivered prioritized fix list; client implemented in-house. No build engagement followed.
Methodology: 72-Hour Diagnostic Flow · engagement closed at diagnostic
72h
Diagnostic to in-house fix
04
The next step should feel obvious: diagnose, fix, build, or partner. That decision has to come from evidence, not from a prewritten package menu.
Commercial route selector
Evidence chooses the scope.Diagnostic file
The engagement should not be guessed from a menu. The route is selected after the constraint is visible.
Decision field
Low to high ownership requirement01
Diagnose
When the evidence is not clear enough to justify more execution.
02
Fix
When one expensive bottleneck can be corrected in a fixed scope.
03
Build
When the account, page, message, and measurement layer need one architecture.
04
Partner
When marketing choices affect budget, positioning, and growth direction.
Spend distribution, attribution, campaign structure, inventory signal, and learning quality.
Offer clarity, page sequence, checkout friction, lead quality, and sales handoff.
The one bottleneck most likely to change revenue when fixed first.
The path stays simple: name the constraint, match the scope, and avoid paying for a larger engagement before the reason is proven.
See How We Work →05
The Knowledge hub publishes the firm's methodology openly. Readers return for the next post; the next post brings them closer to the engagement. The decision-frameworks library covers the structural calls operators make repeatedly: in-house versus agency versus consultant, Google Ads versus Meta Ads for ecommerce, Performance Max versus Standard Shopping, DIY marketing versus hiring someone, and annual retainer versus monthly fee.
Pillar
The structural pillar on Shopify PMax. Asset groups, signal layers, feed foundation, and the failure modes that compound when one layer breaks.
Pillar
The audit framework applied to every Conversion Second Opinion. Six structural failure modes, ranked by revenue impact, with named diagnostic procedures.
Pillar
Why Shopify accounts hit conversion ceilings and what fixes them. Checkout, product detail, attribution, feed, audience signal, all named.
Framework
Search, Shopping, Display as three layers each with a distinct job. The structural alternative to running all three at once with no separation.
Framework
The four-stage diagnostic engagement, time-locked at 24, 48, and 72 hours. The protection that comes from a defined window.
Research
Original research on the cold-pitch ecosystem and why a category emerged where firms decline pitches publicly. Decision logic for the pattern.
06
Principal experience, named frameworks, published methodology, and market reach sit together so serious buyers can understand the operating layer behind the work.
Operating base
2019
The firm has a real base, a named principal, a live service architecture, and clients across US and international markets.
Methodology stack
6
Active geographies
United States nationally, plus New York, Texas, Los Angeles, Germany, and Israel.
3
Pillar articles
Cornerstone authority content tied to methodology, not generic blog filler.
$$$
Engagement floor
Scope determines tier. Serious operators should self-select quickly.
07
When the engagement surfaces a need outside the diagnostic scope, the network catches it. Five properties cover paid media, Bay Area execution, international entry, the brand-decision archive, and founder-level decisions.
This site · Marketing diagnostics
Marketing diagnostics, paid advertising, and conversion architecture for established businesses.
stanconsultingllc.com
Bay Area execution
Bay Area-rooted commercial marketing execution for operators based in the region.
International entry
International market entry strategy and cross-border paid acquisition architecture.
Brand positioning
Brand positioning and category architecture. Where positioning is the work, not the wrapper.
Founder advisory
Private advisory for founders carrying irreversible capital and ownership decisions outside marketing scope.
08
Stan Consulting LLC is a marketing diagnostics and consulting practice. We find the structural causes of revenue loss in paid advertising and conversion architecture, prioritize the fix, and rebuild the systems that compound after. Healthy revenue is the goal.
Stan Consulting works with established businesses where marketing budget exists and the structure underneath is what is breaking. Active engagements span ecommerce brands, law firms, SaaS companies, medical and dental groups, coaches and consultants, real estate, product brands, and construction. Geographic reach: United States nationally and international clients in New York, Texas, Los Angeles, Germany, and Israel.
Engagements begin with a diagnostic conversation. Findings determine the format that fits, from a single written diagnostic through ongoing strategic ownership. Five engagement formats sit behind one diagnostic spine. Pricing is scoped during the fit call and stated once.
The strategic and diagnostic layer is led by the principal. Stan Consulting has execution capacity behind that to implement the roadmap when a build follows. The engagement letter names the responsible principal directly. Principal credentials are on the About page.
The diagnostic does not list tactical tweaks. It names the structural cause: campaign architecture wrong, conversion paths broken, attribution misreading what drives sales, feed errors suppressing inventory, bid strategy optimizing the wrong signal. Structural problems compound; tactical fixes do not address them. The diagnostic identifies the structure, ranks the fixes by revenue impact, and routes the engagement.
A marketing agency executes campaigns. Stan Consulting diagnoses why campaigns are not producing the commercial outcome and rebuilds the architecture. Diagnostic judgment is the deliverable. Execution capacity is included where a build follows. The five engagement formats describe the scope at each level.
No. The $999 Conversion Second Opinion fee is final on submission of the intake form. Every Stan Consulting engagement is sold as a fixed-scope, non-refundable arrangement. The written scope of what is reviewed and what is delivered is committed to before payment, so the engagement is unambiguous. About one in three diagnostics end at the report itself; that is the trust mechanism, not a refund window.
About one in three engagements end at the diagnostic. The findings are enough to fix in-house. The other two cascade into Revenue Sprint, Consulting tiers, or Marketing System Build, depending on what the diagnostic surfaced. The cascade is delivered through the diagnostic itself; the site does not push the next step.
Begin a conversation
Five engagement formats sit behind one diagnostic spine. State the situation in one paragraph. The route is what the findings recommend, not what the marketing brochure pushes.
Response within one business day · No funnel. No phone tag.