Most Google Ads accounts have 3-5 structural problems that have been running since setup. Conversion tracking errors. Branded and non-branded traffic mixed. Bids optimizing toward the wrong signal. The audit finds them in 72 hours.
Quick answer
The Google Ads Audit delivered by Stan Consulting is a structured 23-point review covering campaign architecture, bid strategy, conversion tracking, match-type distribution, Shopping feed hygiene, and attribution fit. The deliverable is a written report with a prioritized fix list. Pricing starts at $999 for a 72-hour Conversion Second Opinion.
20+ Years Google Ads Management
Senior-level account review
Certified Independent Audit
No agency conflict of interest
No Agency Conflict
You own the findings
Written Findings in 72 Hours
Priority fix list included
Every area of the account is reviewed independently. The audit does not start from a template. It starts from your actual account data, campaign structure, and conversion history.
01
Whether your conversions are firing correctly, double-counting, or missing entirely. This is the most expensive problem in any account because every automated bidding decision is built on this data. If the data is wrong, every bid is wrong.
02
Branded and non-branded traffic mixed into the same campaign. Match types too broad, pulling irrelevant queries. Single campaigns serving conflicting intent signals with shared budgets that reward the wrong behavior.
03
Which campaigns, ad groups, and keywords are consuming budget without producing revenue. This includes full search term report analysis to surface queries that are not in your negative keyword lists but should be.
04
Where low relevance scores are inflating your CPCs and what page-to-keyword mismatches are driving them. A poor Quality Score on a high-volume keyword can increase your effective cost per click by 30-50% above competitors with the same bid.
05
Whether smart bidding has enough conversion data to function correctly, if target ROAS or target CPA is calibrated to your actual margins, and where manual bid overrides or portfolio strategies would recover margin that automated bidding is surrendering.
06
Customer list upload status and match rates, remarketing audience sizes, RLSA configuration across campaigns, and whether audience exclusion lists are preventing you from bidding against existing customers at cold-traffic rates.
The audit output is a written document, not a dashboard. Every deliverable below is specific to your account. Nothing is templated.
Specific findings for every area reviewed. Not a checklist of green and red checkmarks. A document that explains what is wrong, why it is wrong, and what it is likely costing you. Includes screenshots of the account where findings require visual reference.
Issues ranked by revenue impact, not by complexity or how easy they are for an agency to implement. You know what to fix first because the order is based on your account data, your spend level, and your conversion volume, not a generic framework.
Whether your conversion data can be trusted as a signal for bidding. If it cannot, the assessment identifies exactly what tracking setup is required before smart bidding can function. This step alone has changed management decisions for the majority of accounts audited.
What a correct structure looks like for your account type, budget, and objective. This is not a generic three-tier diagram. It is a specific recommendation based on your current campaign count, keyword set, match type distribution, and conversion data volume.
A review of the findings together. You can ask questions about any item in the report. There is no pitch for ongoing management at the end of this call. If you want to continue working together after the audit, that conversation is a separate discussion initiated by you.
Ready to start without a diagnostic first? Send a direct inquiry.
$999 one-time · 72-hour delivery · No retainer · 24-hour fixed scope
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