The published starting price
How much does a Google Ads audit cost?
$999 starting price · USD
Stan Consulting’s Google Ads Account Review is a fixed-scope written review. The final price depends on the account, the evidence available and the work agreed before we start.
The review fee is separate from the money you pay Google to run ads. This is the starting price for our service, not an industry average. A useful quote specifies what will be inspected, what you receive and whether implementation is included.
See what changes the scopeWhat changes the price?
Monthly ad spend gives context, but it does not describe all the work. One account may advertise a single service in one city. Another may combine product feeds, several markets and offline sales records. Compare the scope behind the quote.
Campaigns and markets
Account count, campaign types, locations, languages and distinct offers. Search, Shopping and Performance Max need different checks.
Conversion measurement
The actions used for bidding, tag setup, imported outcomes and possible duplicate events. A conversion label alone does not establish a sale.
Products and destinations
Product feeds, landing pages, checkout paths or lead forms that fall within the review. Agree which journeys will be inspected.
History and access
The reporting period, available change history and access to supporting records. Missing evidence can limit the conclusion or require separately agreed investigation.
Business outcomes
Whether the review can connect campaigns with qualified inquiries, booked work, orders or returns. Decide which records can be shared.
The handoff
Written findings, prioritization, a walkthrough or a recheck after changes. Confirm the deliverables and exclusions rather than assuming every quote includes them.
Google’s campaign-type guide explains why a review should name the campaign types it covers.
What should the written review contain?
A score by itself is difficult to act on. Ask for findings that identify the report or setting, explain its business significance and state the next step. The written scope should address these areas where they apply:
- Conversion goals: what counts as a result and which actions inform campaign bidding.
- Search demand: visible search terms, keyword coverage, exclusions and relevance to the offer.
- Budget and bidding: how spend is allocated and whether the selected goals support the intended outcome.
- Campaigns and creative: the promoted services or products, ad messages and campaign structure.
- Landing pages: whether the destination matches the ad and lets a visitor complete the intended action.
- Audiences and signals: the information being used, its relevance and any access or consent constraints.
- Business results: available inquiry or order outcomes, with missing evidence clearly identified.
For the first area, there is a useful detail to check: primary conversion actions normally inform bidding when their goal is selected; actions in a custom goal can be used for bidding even if marked secondary. See Google’s conversion-action guidance.
Fictional example · Not a client result
What an actionable finding looks like
Imagine an account where opening the contact page counts toward a campaign’s lead goal. The review should explain what was observed without pretending that every page visitor was a lost sale.
- Evidence
- The selected campaign goal includes a primary action triggered by a contact-page view. Record the campaign, action name, setting and review date.
- Implication
- The campaign’s reported conversions include visits that do not establish an inquiry. Cost per conversion cannot yet be read as cost per lead.
- Next step
- Verify the form-submission event and inquiry records. Then agree which action the campaign should optimize toward.
- Owner and priority
- The account owner approves any goal change; the tracking owner verifies the event. Resolve the measurement question before using the reported lead cost to justify more spend.
- Limit
- The setting does not establish how many qualified inquiries or sales the advertising produced. Those outcomes require separate records.
For a complete numerical walkthrough, use our Google Ads account review example.
Compare the kind of help you are buying
| Type of help | Useful for | Confirm before agreeing |
|---|---|---|
| Automated scan | Flagging detectable settings and patterns. | Whether someone validates the flags against your offer and business records. |
| Sales review | Exploring a provider’s proposed work. | Whether you receive usable findings and whether a management agreement is expected. |
| Defined account review | Investigating a specific concern and obtaining a written handoff. | Access, reporting dates, coverage, deliverables and exclusions. |
| Ongoing management | Operating and improving campaigns over time. | Who makes changes, produces creative, maintains tracking and reports outcomes. |
If the work you need is campaign operation, see paid advertising services. An account review is an option for a defined question; it is not a prerequisite for working with us.
Agree on the scope before granting access
Share the account types, your main concern and the outcome you want to understand. Confirm the price, delivery timing, reporting period and output in writing. Campaign edits, new creative, landing-page work and tracking repairs should be explicitly included or separately scoped.
Use account invitations instead of sharing passwords. Google’s access levels distinguish viewing reports and settings from editing campaigns or managing users. Read-only access can support an inspection; changes require the appropriate permission and agreement.
If you want to inspect the basics first, follow the six-check DIY guide. If the question is which platform deserves the budget, the Google Ads vs Meta Ads comparison addresses a different decision.
Common questions
Is $999 a standard Google Ads audit price?
No. It is the published starting price for Stan Consulting’s Google Ads Account Review. Other providers and scopes differ. Confirm the final price and deliverables before work begins.
Does the review include fixing the account?
Campaign changes, tracking repairs, landing-page work and ongoing management are not implied by a review. The written scope should state whether any implementation is included or separately priced.
Can I audit my Google Ads account myself?
Yes. If you have account access and the time to inspect the evidence, our DIY guide covers six practical checks. A paid review is an option when you want help with a defined question or a written handoff.
How long does a review take?
Delivery timing is confirmed with the scope after the account and access requirements are understood. Missing records or permissions can affect both timing and what can be concluded.
Google Ads Account Review
Have a specific account question?
Tell us what the account advertises and what you need to understand. We will confirm whether a review fits, then agree on scope, price and timing before starting.
Ask about an account reviewFor ongoing campaign work, explore paid advertising services.