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Marketing checks you can run yourself.
Check why ads, websites, Shopify, search, AI visibility, or follow-up are not producing the next action you need.

Choose what you want to check.
Start with the question you have now.
Open the longer guide when you need the steps.
Websites
Message, mobile layout and the next action.
Site checksAdvertising
Traffic quality and what follows the click.
Ads checksEcommerce
Product pages, checkout and the purchase path.
Shopify checksSearch & AI
Findability and the path from discovery to action.
Search and AI checksFollow-up
The handoff after someone gets in touch.
Follow-up checksStrategy
Set priorities and decide what to fund next.
Strategy checksKeep up. Think it through.
Different reads for different questions.


Platform news
Marketing Pulse
What changed, why it matters, and what to check next.
Read this week's PulseEdition archiveCurrent research
Cold pitches are positioning feedback.
The wrong outreach can expose what your website says your business is.
Field note · Revised July 30, 2026
Read the field noteFind a useful next read.
Checks, guides and the full page directory.
- Read this week's PulsePulse
- Ads checksAdvertising
- Site checksWebsites
- Shopify checksEcommerce
- Search and AI checksSearch & AI
- Follow-up checksFollow-up
- Strategy checksStrategy
- AI marketing automation approval checklistStrategy
- What AI website builders changeWebsites
- WordPress migration control guideWebsites
- Shopify traffic, no salesEcommerce
- AI visibility, no actionSearch & AI
- Google Ads clicks, no callsAdvertising
- Ad and page matchWebsites
- Website traffic, no leadsWebsites
- Speed to leadFollow-up
- Agency management DIYStrategy
- AI marketing DIYStrategy
- AI SEO DIYSearch & AI
- B2B marketing DIYStrategy
- Best Google Ads toolsAdvertising
- Best Meta Ads toolsAdvertising
- Best SEO and AI search toolsSearch & AI
- Best Shopify toolsEcommerce
- Best tools for contractorsStrategy
- Conversion DIYWebsites
- Contractor website DIY guideWebsites
- Follow up DIYFollow-up
- Google Ads DIYAdvertising
- How to adapt a german or swiss B2B website for US buyersWebsites
- How to audit your Google Business Profile in 10 minutes.Search & AI
- How to deploy LLMs txt on your domainSearch & AI
- How to run the buyer thinking five question gateStrategy
- How to test if Chatgpt cites your businessSearch & AI
- Edition archive.Pulse
- Marketing strategy DIYStrategy
- Meta Ads DIYAdvertising
- Can Meta ads lead to Google sales?Search & AI
- Professional services DIYStrategy
- PulsePulse
- Service business DIYStrategy
- Shopify marketing DIYEcommerce
- Shopify Ads for orders.Ecommerce
- Shopify traffic without sales reviewEcommerce
- Website conversion DIYWebsites
- Website traffic but no leadsWebsites
- What US distributors need from a manufacturer websiteWebsites
- Why Ads get clicks but no salesAdvertising
- Why trade show leads do not turn into US quotesFollow-up
- Why US market entry can stall even when the product is goodStrategy
- Reduce cost per lead in 2026Guide
- Shopify checkout optimizationGuide
- Shopify product page optimizationGuide
- The 2026 cold pitch pattern reportResearch
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