Marketing guides
These guides exist for operators who want to know what is happening inside their marketing system. Not to become experts. To stop being dependent on reports they cannot interrogate.
Every guide is written from live account work. The problems described are problems found in real accounts. The diagnostics are the ones used in actual engagements.
Quick answer
Stan Consulting publishes practical marketing guides for business owners and operators across five topics: Google Ads, Shopify marketing, landing page and conversion diagnosis, marketing strategy, and agency management. Each guide is written from 20 years of paid media and consulting work across US, European, and Asian markets. These guides are free. The diagnostic that applies your situation specifically costs $999.
Five pillars
Google Ads
Growing collection
How to audit, structure, and diagnose Google Ads accounts. For operators running their own campaigns or managing an agency running them.
Read the guides →Shopify Marketing
Growing collection
How to diagnose Shopify PMax campaigns, read conversion data, and know if your marketing system is working.
Read the guides →Conversion and Landing Pages
Growing collection
How to diagnose a page that gets clicks but not conversions. What to test, what to fix, what to ignore.
Read the guides →Marketing Strategy
Growing collection
How to build a channel plan, set a budget, and prioritize what to build when resources are limited.
Read the guides →Agency Management
Growing collection
How to tell if your marketing agency is underperforming and what to do before the contract renews.
Read the guides →How these guides are different
Most marketing content explains what things are. These guides explain what is wrong and how to find it. The difference is the starting point. Generic content starts with a concept. These guides start with a problem that appears in real accounts.
The diagnostics in these guides are the same diagnostics used in paid engagements. The only difference is that a paid diagnostic applies the framework to your specific account and tells you exactly what to fix first. These guides give you the framework.
If you read a guide and conclude the problem is more specific than a guide can address, the Conversion Second Opinion delivers a written diagnosis of your account in 72 hours.
The engagement format
$999. 72-hour delivery. Written findings. No retainer.
Get Your Second Opinion