Contractor marketing service
Contractor lead generation measured to booked jobs
A lead source is only one part of the job. The service area, job type, ad, page, call, estimate, follow-up, and booked revenue must agree.
On this page
Direct answer
Stan Consulting builds and improves the contractor lead path.
The work starts by finding where qualified jobs are lost. The gap may be the demand source, location or job targeting, ad, listing, landing page, call handling, form, speed to lead, estimate process, follow-up, or reporting. Stan Consulting then scopes the marketing work that needs to be built or corrected.
This is not a shared-lead marketplace. The contractor keeps its domain, website, profiles, ad accounts, analytics, call data, CRM, creative, and customer records. The result is measured through qualified leads, contacted leads, estimates, booked jobs, revenue, and gross profit where the business can supply those outcomes.
See the wider construction and roofing marketing fit, compare paid advertising services, and read how Stan Consulting runs marketing projects before requesting scope.
Channel comparison
Know what kind of lead source you are buying
| Source | What you control | Main risk | Best report |
|---|---|---|---|
| Shared marketplace lead | Little control over who else receives the inquiry. | Speed race, duplicate contact, weak fit, and no owned demand asset. | Accepted lead, contact, estimate, booked job, cost per booked job. |
| Exclusive or pay-per-call lead | Supplier rules, filters, and dispute process vary. | Definition disputes, wrong job or area, repeat callers, and source opacity. | Qualified call rule, recording, credit, booked job, revenue. |
| Google Local Services Ads | Profile, job types, service area, budget, lead handling, and disputes. | Eligibility, ranking, lead quality, response, and category limits. | Charged lead, valid lead, booking, job status, booked revenue. |
| Google Ads | Keywords, search terms, location, schedule, ads, pages, bids, and conversion signals. | Wrong searches, broad geography, bad conversion actions, and weak follow-up. | Qualified lead, imported conversion, booked job, acquisition cost. |
| SEO and local search | Website, service pages, Business Profile accuracy, content, links, and review operations. | Slow feedback, weak service relevance, wrong local facts, and unowned profiles. | Qualified organic call or form, estimate, booked job, revenue. |
Lead definition
Define a qualified contractor lead before launch
- The requested job type is one the contractor wants and can perform.
- The property is inside the current service area.
- The job meets any real minimum size, value, or condition.
- The contact is the owner or an authorized decision-maker.
- The timeline fits capacity, season, permits, stock, and crew availability.
- The phone number and contact details work.
- The inquiry is not spam, a vendor, a job seeker, or a duplicate.
- The outcome can be marked contacted, estimate set, quoted, won, lost, or invalid.
Lead math
Work backward from the booked job
Maximum acquisition cost per booked jobgross profit per job × allowable acquisition share
Maximum cost per leadmaximum acquisition cost × lead-to-book rate
Illustrative example: Gross profit per booked job is $4,000. The business allows 20% for acquisition, and 25% of qualified leads become booked jobs. The starting maximums are $800 per booked job and $200 per qualified lead. Replace every input with the contractor’s real numbers.
Project scope
What the work can include
Demand and channel
Service-area demand, channel mix, keywords, job types, audiences, offers, budgets, and competition.
Page and intake
Service pages, landing pages, calls, forms, scheduling, consent, qualification, and next-step messages.
Follow-up
Response time, missed-call process, call handling, estimate scheduling, reminders, lead status, and sales feedback.
Measurement
Owned accounts, call outcomes, CRM stages, offline conversion imports, booked-job reporting, revenue, and gross-profit inputs.
First month
What should be true after the first 30 days
Week 1
Definitions and access
Accounts, job types, area, qualification, value, ownership, and baseline are documented.
Week 2
Tracking and intake
Calls, forms, events, lead status, and follow-up rules are connected and tested.
Week 3
Channel and page work
The approved ads, listing, page, or search changes are built and verified.
Week 4
First operating report
Spend, leads, qualification, contact, estimates, bookings, open gaps, and next decisions are visible.
The first month establishes control and starts the work. It does not guarantee a rank, volume, booked-job count, or profit result.
Common questions
Answers without a sales pitch
Does Stan Consulting sell contractor leads?
No. Stan Consulting is a marketing and consulting company. The work improves the contractor’s owned lead path across channels, pages, calls, follow-up, and reporting.
What counts as a qualified contractor lead?
The exact rule is agreed before launch. It should include wanted job type, service area, minimum job condition, decision authority, workable timeline, valid contact, and a non-spam status.
How should contractor lead generation be priced?
The scope can depend on channel work, page work, tracking, creative, operations, and ongoing management. Media, service, software, and production costs should be shown separately in the quote.
Who owns the accounts and customer data?
The contractor should keep durable control of the domain, website, profiles, ad accounts, analytics, call tracking, CRM, creative, and customer records. Stan Consulting receives scoped access.
Primary sources
What the platform documentation supports
These sources support the facts on this page. They do not disclose complete ranking systems or guarantee a recommendation, citation, click, lead, or appointment.
- Google Local Services Ads: Get startedEligibility and product setup.
- Google Local Services Ads: Lead disputesDispute and credit concepts for charged leads.
- Google Local Services Ads: Manage leads and bookingsLead status and booking workflow.
- Google Local Services Ads: Profile informationService, area, hours, review, and profile details.
- Google Ads: Enhanced conversions for leadsFirst-party lead matching and measurement.
- Google Ads: Qualified and converted leadsBusiness outcome categories for lead imports.
- Google Analytics: Recommended lead eventsLead-funnel event names and stages.
- Google Business Profile: Service areasLocation and service-area rules.
- Google Business Profile: Local rankingRelevance, distance, and prominence.
- FTC: HomeAdvisor lead-generation caseEnforcement record concerning lead quality and source claims.
Build the path from demand to booked work.
Share the trade, service area, job types, lead sources, close rate, and account access. Stan Consulting will scope the marketing work.
Request a quote