01
The account has to tell the truth.
Spend, search terms, campaign structure, and conversion data have to explain what the buyer is actually doing.
About the client standard
Stan Consulting exists for client situations where the ad account, website, offer, and measurement have to be read together before another dollar moves. The point is not to make the firm sound impressive. The point is to protect the quality of the client decision.
Locations are context, not trophy pins. The common thread is the kind of client problem: spend, traffic, calls, checkout, proof, and reporting have stopped agreeing with each other.
Quick answer
Stan Consulting is a principal-led marketing diagnosis team for clients who need the paid media, website, offer, and measurement read as one commercial system. The work starts before the fix: find the first failed layer, name the money risk, and decide what should change next.
Principal-led
The diagnostic direction is not handed to a junior account layer
Diagnostic first
The failure layer is named before the fix is sold
Client system
Ads, website, offer, proof, calls, checkout, and reporting are read together
Build after proof
Implementation follows when the diagnosis shows the repair order
The standard
A serious client is not asking for decoration. They want the account read correctly, the page judged honestly, the tracking questioned, and the next move put in the right order.
That is the real about page. Not a parade of credentials. A promise that the client's problem will not be reduced to a package menu.
01
Spend, search terms, campaign structure, and conversion data have to explain what the buyer is actually doing.
02
If the page makes the buyer work too hard, more traffic only makes the leak more expensive.
03
Cold traffic, local service intent, Shopify browsing, and quote requests do not need the same proof.
04
Some clients need diagnosis only. Some need a repair. Some need a build. The order matters.
The work
Stan Consulting reads the parts of the marketing system that usually get judged in isolation: paid media, landing pages, Shopify paths, lead quality, offer proof, tracking, and the handoff after the click.
The client does not need another vendor to be enthusiastic about activity. They need a clean read on what is breaking, what it is costing, and what should be fixed before the next round of spend.
The useful thing is not more production. The useful thing is knowing which move would be expensive to make too early.
The founder
Stan Tscherenkow leads the diagnostic direction on every Stan Consulting engagement. The useful fact for a client is simple: the person making the call has spent years inside paid media, ecommerce, B2B, and advisory situations where the wrong fix can burn real budget.
His education is German and British: an MBA at Universitat Trier in Germany and a Marketing degree at Loughborough University in the United Kingdom. The working habit is diagnosis before prescription. The client benefit is a shorter path from messy evidence to a decision that can be defended.
Stan Consulting was formed in Roseville, California, in 2019 to put that diagnostic work into a clear commercial form. Some clients need only the diagnosis. Some need the implementation that follows. The difference is decided by the evidence, not by a package menu.
For founders carrying irreversible business decisions beyond marketing execution, Stan Tscherenkow also operates a separate decision advisory team at stantscherenkow.com. That team is distinct from Stan Consulting and serves a different client context.
For legal-name and public-profile clarification, see Stan Consulting LLC vs similar company names.
How we work
The Conversion Second Opinion is the entry when the failure layer is not obvious. The deliverable is a written read of what is breaking and what should be fixed first.
When the diagnosis shows a repair path, implementation is scoped around the layer that failed: ads, page, offer, tracking, follow-up, or system build.
The strategic read stays principal-led. Execution capacity exists behind it, but the judgment does not disappear into an account-management layer.
Team scope
Stan Consulting is not a general marketing help desk. The work has to sit inside one of three commercial failure zones.
Google Ads, Shopify Performance Max, Meta Ads, TikTok, Pinterest. Campaign structure, search terms, feed quality, signal quality, and creative fit.
Channel mix, message coherence, offer logic, attribution, and the order of fixes when too many things are moving at once.
Landing pages, checkout funnels, service pages, proof paths, and the moment where buyer intent either survives or leaks out.
If the work sits outside those zones, the useful answer is no. A client is better served by a clean boundary than by a firm pretending every problem belongs here. See the service routes and what each covers →
If your problem is not a broken campaign but a decision the business will live or die by, Stan's private advisory team at stantscherenkow.com handles that work. Marketing is fixable. Some decisions are not.
The network
Stan Consulting is one operating lane inside a broader specialist network. The reason to mention the network is not size. It is routing: some client problems belong in marketing diagnosis, some in local execution, some in international market entry, some in brand architecture, and some in private decision advisory.
A client should not have to pay for the wrong kind of expertise because a firm wanted to look bigger than its actual lane.
International market entry and cross-border architecture.
globalmarketing.agency →Founder advisory for irreversible capital and ownership decisions.
stantscherenkow.com →Start where the evidence is
If the failure layer is already known, use the service route. If the account, page, offer, and numbers disagree, start with the diagnostic.