Stan Consulting LLC offers five engagement formats. The Conversion Second Opinion is a paid written diagnostic delivered in 72 hours. Revenue Sprint is a fixed-scope rebuild. Consulting runs at four monthly tiers. Marketing System Build constructs the campaign and conversion architecture, with Strategic Partnership as the deeper variant. Diagnosis decides which format fits.
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Five engagement formats sit behind one diagnostic. Findings decide the route. Stan Consulting owns the strategic and diagnostic layer on every engagement.
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Briefing
Stan Consulting offers five engagement formats sitting behind one diagnostic. The Conversion Second Opinion is a $999 written diagnostic delivered in 72 hours and the standard entry. Revenue Sprint is a fixed-scope rebuild that follows the diagnostic. Consulting runs at four monthly tiers. Marketing System Build constructs the campaign and conversion architecture, with Strategic Partnership as the deeper variant.
Diagnosis decides the engagement.
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Each format has a stated scope, a stated fee, and a stated window. Pricing is shown once. Most clients begin with the diagnostic; some already know the format they need and start there.
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Scope-defined · Fit call
Marketing System Build constructs the campaign and conversion architecture as a scoped engagement. Strategic Partnership is the longer arrangement where the strategic layer of the marketing function is owned, with execution included.
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$1,500 to $12,000 monthly
Four tiers, from a single focus area each month to embedded strategic ownership of the marketing function. Diagnostic findings, or a fit call, determine which tier fits the cadence the situation requires.
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Fixed scope · Fixed fee
A bounded rebuild that takes diagnostic findings into a working campaign and conversion architecture. Defined deliverables. Stated window. Followed by handover or a Consulting tier if the work continues.
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$999 · 72 hours
The lower-commitment entry. A written diagnostic of paid advertising and conversion architecture. Identifies the structural problems costing the business revenue. The deliverable is a report with a prioritized fix list. No retainer.
Read the format →The operating principle
The right engagement is found, not chosen. The shape of the work follows what the findings surface, not what the brochure pre-selected.
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Judgment is what costs.
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by revenue impact, not preference.
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end at the diagnostic. The rest cascade.
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Most clients begin with the Conversion Second Opinion. Findings route the engagement to the format that fits the situation. The cascade is delivered through the diagnostic itself; the site only shows that the cascade exists.
Figure · The Conversion Second Opinion routes findings into one of five engagement formats. The cascade is delivered through the diagnostic, not advertised at the visitor.
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The shape is the same across all five formats: scoping, work, delivery, handover. The substance changes per format. The shape does not.
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The form opens the engagement. Platforms named, read access granted. Work begins on access confirmation.
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Account architecture, conversion paths, attribution, feed, and creative reviewed against the standard fault list.
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Written report with a prioritized fix list. Each item ranked by revenue impact and effort to resolve.
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Findings get implemented in-house, or route into Sprint, Consulting, or Build. The diagnostic ends here either way.
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Diagnostic findings translate into a scoped sprint. Deliverables, fee, and window stated before the work begins.
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Account restructure, conversion fixes, measurement layer rebuilt to a working state. Concentrated work over a defined window.
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The rebuilt system runs for a week. Tracking confirms what the diagnostic predicted. Notes recorded for handover.
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The sprint ends. The system runs in the client's hands, or transitions to a Consulting tier if continuing involvement is the right answer.
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The fit call confirms which of the four tiers matches the cadence and scope the situation requires.
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The agreed cadence runs: monthly review, biweekly working session, weekly involvement, or full strategic ownership.
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Strategic decisions are reviewed before they are taken. Documentation and rationale captured per session.
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The tier is reassessed quarterly. Most engagements move down a tier as the function stabilizes, not up.
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The campaign and conversion architecture is designed against the diagnostic. The architecture document precedes the build.
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Tracking, attribution, account structure, landing pages, and creative pipeline implemented to the architecture.
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The system runs. Cadence and ownership of the strategic layer defined: a build with handover, or a continuing Strategic Partnership.
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The system compounds. Quarterly review against commercial outcome. Strategic ownership remains in place under the partnership variant.
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Most clients start with the Conversion Second Opinion. It is a $999 written diagnostic delivered in 72 hours. The findings determine which engagement format fits next, if any. About one in three engagements end at the diagnostic itself.
Yes. Businesses that already know the work they need use the contact form to open a fit call. The fit call confirms scope and the engagement begins. The diagnostic is the default ramp because it removes risk on both sides, not because it is required.
Consulting runs at four monthly tiers: Diagnostic Retainer at $1,500, Growth Advisory at $3,000, Embedded Strategy at $6,000, and Full Partnership at $12,000. Each tier defines cadence and scope. The diagnostic findings, or a fit call, determine the right tier.
Marketing System Build is a scoped engagement to construct the campaign and conversion architecture. Strategic Partnership is the longer arrangement where Stan Consulting owns the strategic layer of the marketing function, with execution included. Both are scoped on a fit call after diagnosis.
No. The Conversion Second Opinion is a one-time engagement with no retainer. Revenue Sprint is a fixed scope and a fixed fee. Consulting and Strategic Partnership are monthly arrangements with cadence and scope stated up front. Pricing is stated once and not explained.
The strategic and diagnostic layer is led by the principal. Stan Consulting has execution capacity behind that to implement the roadmap when a build follows. The engagement letter names the responsible principal directly. Principal credentials and methodology are on the About page.
The Conversion Second Opinion includes a 24-hour refund window from delivery of the report. The refund is operational, not a marketing claim. Diagnostic-first engagement reduces risk on both sides because the visitor commits to a small scope before any larger arrangement is discussed.
Begin a conversation
State the situation in one paragraph. The fit call confirms the route. No long form, no qualification gate.
Response within one business day · No funnel. No phone tag.