Use this when visits, ad clicks, or AI search traffic reach the business but do not become qualified inquiries or booked work.
Home / How We Work
Marketing project process
How Stan Consulting scopes marketing work.
Share the web address, store, ad account, page, or decision that should be producing revenue. The request connects to one of three buyer choices: turn traffic into sales, turn calls and forms into booked work, or show up better where buyers compare you.
Reviewed by Stan Tscherenkow Last reviewed July 31, 2026
Founded 2019
Roseville, California
Principal-led scope
Key takeaways
Questions answered.
- The first move is context, not a blank sales call.
- The path is chosen by the problem: map the revenue path first, fix one layer, or build the system.
- You get a written next step and a paid scope instead of open-ended agency talk.
- The engagement stays tied to buyer action: qualified inquiries.
Process query match
Pick the right door before another agency call.
The process page turns vague contact anxiety into a visible path: conversion, booked work, or buyer comparison.
Use this when the problem sits after the click: weak intake, slow follow-up, unclear quote path, missed calls, or a form that does not create action.
Use this when Google Business, reviews, proof, service pages, AI answers, or comparison pages make a better company look like the safer choice.
Sendweb address, store, account, page, or decision.
Next stepMarketing services, consulting, a focused project, or ongoing support.
ScopePaid plan, timeline, price floor, and next step.
MoveThe work starts only when the path fits.
Offer clarity
How the right scope is chosen.
How We Work is for owners who want the right paid scope before another retainer, rebuild, campaign, or tool. The first decision is practical: understand the current situation, choose the first useful marketing move, and define the work before it starts.
The page does not ask you to study a framework first. It shows what can be bought, when it fits, what you send, and what happens after contact.
- Start with the situation
- Fix one layer
- Build the system
- No blank sales call
The framework
Three engagement paths.
01
Choose a fixed-scope starting point
Use a published fixed-scope offer when the path, deliverable, price, and fit are already clear. The contractor website and SEO packages are one current example.
02
Scope a focused marketing project
Use a focused project when the problem is known and one part needs action now: landing page, offer, tracking, intake, follow-up, local visibility, or paid traffic.
03
Scope broader or ongoing work
Use a broader build, Shopify, paid ads, AI visibility, consulting, or ongoing support path when several marketing layers need to move together.
Simple process
Three steps.
Use the intake path
Share the web address, campaign, store, page, or decision that should be producing qualified inquiries.
See the plan
Stan Consulting reviews the submitted context and points the request to the right paid scope: a published fixed offer, a focused marketing project, consulting, or ongoing support.
Move on the build
You get the next step, owner decision, and implementation path without a vague exploratory call.
Why buyers trust the page
What you get in writing.
The web address, account, store, page, or decision comes first. A call without context wastes the buyer and the consultant.
A paid plan is named before work begins: marketing plan, one-layer fix, system build, AI implementation, consulting, or marketing support.
The path does not branch into endless discovery, decks, and retainers. The work has a named path and a next decision.
Questions before contact
Common questions.
Who should use this process?
It is for owners who want to know what happens after they submit a marketing situation. If there is no live offer, page, campaign, store, or decision yet, use the request path so the work can be scoped correctly.
What do we get?
You get a buyer-category-first path, a written next step, and a paid scope before the work begins.
How much does it cost?
From $999+ is the visible starting point or pricing band for this service. Variable work is priced after the asset, account, timeline, and owner involvement are clear.
How fast can this start?
Next step after review. Response comes through the quote request path after the context is submitted.
Do we need a call first?
Not as the first move. Submit the situation first so the conversation starts with the real page, campaign, store, or decision instead of a blank sales call.
What if we already have an agency or internal team?
That is common. The work can map the current setup, direct the internal team, or define what the outside vendor should fix first.
Do I need a discovery call first?
No. Submit the situation first. If a call is useful, it happens with the web address, account, store, page, or decision already in view.
Where do most buyers start?
Most start with the Conversion Marketing Plan when they want an independent marketing plan before hiring, rebuilding, pausing spend, or changing vendors.
Can we skip straight to the build?
Yes. If the path is already obvious, the request can move directly into focused implementation, consulting, build, AI search visibility, marketing support, or principal collaboration after scope review.
What if the request is not a fit?
Then the answer is no or not yet. The process is designed to avoid blank calls, unpaid advice requests, and wrong-scope engagements.
Get the right scope quoted.
Use the intake path. Stan Consulting guides it to the right marketing review, one-layer fix, system build, AI search visibility, marketing engagement, or marketing strategy call.
Request a quote