01
You are not sure what is wrong.
Start with: Conversion Second Opinion. The diagnostic isolates the structural cause before bigger spend.
Home Stan Consulting · How we work
Choose the entry point that fits the situation.
Seven engagement formats sit behind one diagnostic. Findings decide the route. Stan Consulting owns the strategic and diagnostic layer on every engagement.
Start with Intake01Open the situation
02Find the structural cause
03Route the right engagement
01
Quick answer
Stan Consulting offers seven engagement formats sitting behind one diagnostic spine. The Conversion Second Opinion is a $999 written diagnostic delivered in 72 hours for diagnostic-first visitors. Revenue Sprint is a fixed-scope rebuild. Consulting runs at four monthly tiers. Marketing System Build constructs the campaign and conversion architecture, with Strategic Partnership as the deeper variant. The AI Operator Lane installs AI into existing marketing operations for funded operators. The Project and Advisory Lane handles single-shot strategic decisions, project consulting, and crisis support. Visitors weighing the prior structural decision can read the in-house versus agency versus consultant comparison or the annual retainer versus monthly fee comparison before choosing an engagement.
Diagnosis decides the engagement.
02
Seven engagement formats. One diagnostic spine.
Each format has a stated scope, a stated fee, and a stated window. Pricing is shown once. Most clients begin with the diagnostic; some already know the format they need and start there.
Decision route
Choose by what is broken, not by the service menu.
The page now works like a routing desk: visitor problem first, engagement format second. That is the fastest path from confusion to inquiry.
02
You know the system needs fixing.
Start with: Revenue Sprint. A defined rebuild when the problem is already visible.
03
You need senior judgment monthly.
Start with: Consulting. Cadence, strategic review, and decision support without agency bloat.
04
You need the architecture built.
Start with: System Build or Partnership. Full campaign, conversion, and measurement structure.
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System Build · Partnership
Scope-defined · Fit call
Marketing System Build constructs the campaign and conversion architecture as a scoped engagement. Strategic Partnership is the longer arrangement where the strategic layer of the marketing function is owned, with execution included.
Read the format →02
Consulting Engagements
$1,500 to $12,000 monthly
Four tiers, from a single focus area each month to embedded strategic ownership of the marketing function. Diagnostic findings, or a fit call, determine which tier fits the cadence the situation requires.
Read the format →03
Revenue Sprint
Fixed scope · Fixed fee
A bounded rebuild that takes diagnostic findings into a working campaign and conversion architecture. Defined deliverables. Stated window. Followed by handover or a Consulting tier if the work continues.
Read the format →04
Conversion Second Opinion
$999 · 72 hours
The lower-commitment entry. A written diagnostic of paid advertising and conversion architecture. Identifies the structural problems costing the business revenue. The deliverable is a report with a prioritized fix list. No retainer.
Read the format →The operating principle
The right engagement is found, not chosen. The shape of the work follows what the findings surface, not what the brochure pre-selected.
01
Production is cheap.
Judgment is what costs.
02
Findings rank fixes
by revenue impact, not preference.
03
One in three engagements
end at the diagnostic. The rest cascade.
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From diagnosis to engagement, in one route.
Visitors with diagnostic-first intent begin with the Conversion Second Opinion; visitors who already know the work needed enter at the matching tier. Findings route the engagement to the format that fits the situation. The cascade is delivered through the diagnostic itself; the site only shows that the cascade exists.
Diagnostic core
Findings route the engagement.
The diagnostic reads the commercial system first. Only then does the engagement move into report, sprint, consulting, or build.
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Account structureCampaign architecture, spend allocation, signal quality.
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Conversion pathLanding page, offer, proof, checkout or lead capture.
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Measurement layerAttribution, tracking quality, decision-grade data.
01 · Report only
Fix in-house.
The findings are enough for your team to execute. The engagement ends at the diagnostic with the ranked fix list.
02 · Revenue Sprint
Build and hand over.
Broken structure needs concentrated execution: account rebuild, page fixes, tracking repair, and a clean handoff.
03 · Consulting
Keep senior cadence.
The business needs monthly judgment, decision support, and strategic review without adding a bloated agency layer.
04 · System Build
Construct the architecture.
The marketing system needs to be built: campaign structure, conversion architecture, measurement, and operating cadence.
1Problem clarity
2Internal capacity
3Revenue urgency
4Ownership required
Routing is based on findings, internal capacity, and urgency. No default retainer. No generic service ladder.
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What happens, in order, inside each format.
The shape is the same across all five formats: scoping, work, delivery, handover. The substance changes per format. The shape does not.
01 · Conversion Second Opinion
A
Intake
The form opens the engagement. Platforms named, read access granted. Work begins on access confirmation.
B
Diagnosis
Account architecture, conversion paths, attribution, feed, and creative reviewed against the standard fault list.
C
Report
Written report with a prioritized fix list. Each item ranked by revenue impact and effort to resolve.
D
Decision
Findings get implemented in-house, or route into Sprint, Consulting, or Build. The diagnostic ends here either way.
02 · Revenue Sprint
A
Scope
Diagnostic findings translate into a scoped sprint. Deliverables, fee, and window stated before the work begins.
B
Build
Account restructure, conversion fixes, measurement layer rebuilt to a working state. Concentrated work over a defined window.
C
Verification
The rebuilt system runs for a week. Tracking confirms what the diagnostic predicted. Notes recorded for handover.
D
Handover
The sprint ends. The system runs in the client's hands, or transitions to a Consulting tier if continuing involvement is the right answer.
03 · Consulting Engagements
A
Tier selection
The fit call confirms which of the four tiers matches the cadence and scope the situation requires.
B
Cadence
The agreed cadence runs: monthly review, biweekly working session, weekly involvement, or full strategic ownership.
C
Decision support
Strategic decisions are reviewed before they are taken. Documentation and rationale captured per session.
D
Reassessment
The tier is reassessed quarterly. Most engagements move down a tier as the function stabilizes, not up.
04 · Marketing System Build · Strategic Partnership
A
Architecture
The campaign and conversion architecture is designed against the diagnostic. The architecture document precedes the build.
B
Build
Tracking, attribution, account structure, landing pages, and creative pipeline implemented to the architecture.
C
Operating layer
The system runs. Cadence and ownership of the strategic layer defined: a build with handover, or a continuing Strategic Partnership.
D
Compounding
The system compounds. Quarterly review against commercial outcome. Strategic ownership remains in place under the partnership variant.
05
Questions about engagement structure, pricing, and timeline.
Where do most clients start?
Diagnostic-first clients often start with the Conversion Second Opinion. It is a $999 written diagnostic delivered in 72 hours. The findings determine which engagement format fits next, if any. Businesses that already know the scope can request a fit call instead.
Can a business skip the diagnostic and go straight to a larger engagement?
Yes. Businesses that already know the work they need use the contact form to open a fit call. The fit call confirms scope and the engagement begins. The diagnostic is one ramp because it removes risk on both sides, not because it is required.
How are Consulting tiers priced?
Consulting runs at four monthly tiers: Diagnostic Retainer at $1,500, Growth Advisory at $3,000, Embedded Strategy at $6,000, and Full Partnership at $12,000. Each tier defines cadence and scope. The diagnostic findings, or a fit call, determine the right tier.
What is the difference between Marketing System Build and Strategic Partnership?
Marketing System Build is a scoped engagement to construct the campaign and conversion architecture. Strategic Partnership is the longer arrangement where Stan Consulting owns the strategic layer of the marketing function, with execution included. Both are scoped on a fit call after diagnosis.
Is a long-term retainer required?
No. The Conversion Second Opinion is a one-time engagement with no retainer. Revenue Sprint is a fixed scope and a fixed fee. Consulting and Strategic Partnership are monthly arrangements with cadence and scope stated up front. Pricing is stated once and not explained.
Who delivers the work?
The strategic and diagnostic layer is led by the principal. Stan Consulting has execution capacity behind that to implement the roadmap when a build follows. The engagement letter names the responsible principal directly. Principal credentials and methodology are on the About page.
What happens if the diagnostic is not what was expected?
Every Stan Consulting engagement is sold as a fixed-scope, non-refundable arrangement. The $999 Conversion Second Opinion fee is final on submission of the intake form. The scope of what is reviewed and what is delivered is fully committed to before payment, so the engagement is unambiguous. The visitor commits to a small scope before any larger arrangement is discussed; that is the risk mechanism, not a refund.
Begin a conversation
Not sure which format fits?
A short qualifier on the contact page captures the basics (revenue stage, platform, the specific problem). The diagnostic conversation routes the engagement from there.
Start Intake
Response within one business day · No funnel. No phone tag.