Stan Consulting · Platform
Search, Shopping, and Performance Max each demand different signal architectures, different bidding strategies, and different failure patterns. We diagnose and manage all three as an integrated system.
Quick answer
Stan Consulting runs Google Ads across Search, Shopping, and Performance Max as an integrated system. Each surface has its own signal model and failure pattern; diagnosis covers bid strategy, conversion tracking, match-type distribution, and attribution fit. The $999 Conversion Second Opinion is the diagnostic-first entry. Higher-tier engagements scope on the intake call.
The Three-Layer Architecture
Google Ads is most productive when the three surfaces operate as one signal system. The failure pattern is almost always Performance Max cannibalizing Search brand, Shopping feed errors suppressing eligible inventory, or Search campaigns blending brand and non-brand at the same bid table.
Brand and non-brand separated. Match types disciplined. Negative keyword lists aligned to intent. Ad copy written at match with landing page headline.
Feed hygiene first. Title structure aligned to search surface. Negative placements. Priority bidding for high-margin SKUs.
Audience signals seeded with customer lists. Asset groups themed by product category. Brand negatives in place to prevent cannibalization.
Common Questions
A twenty-three-point structural review of Search, Shopping, and Performance Max. Feed hygiene, bid strategy, conversion tracking, match type distribution, negative keyword audit, brand-nonbrand separation, PMax asset group integrity, attribution model fit.
Yes. Ongoing management is scoped on a fit call after the diagnostic identifies the specific engagement scope. No retainer structure. Defined deliverables.
The diagnostic has no minimum spend. Ongoing management engagements are most productive above $10,000 per month in media.
The Engagement Format
$999 · 72-hour written diagnostic · No retainer structure · fee is final on submission before work commences
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