Audit paths ยท marketing services before spend
Use this overview when you know the growth path is not connected but need the right audit lane. Each path keeps the scope narrow: what to check, what not to promise, and where to go if the failure crosses channels.
Use when answer engines, AI search, or citation surfaces do not understand the business clearly. Checks entity clarity, answer-shaped pages, trust signals, and crawlable proof.
Open →Use when AI tools are creating extra review cycles, inconsistent outputs, or unclear ownership. Checks workflow fit, governance, prompt discipline, quality control, and handoff gaps.
Open →Use when spend, clicks, CPA, or ROAS do not line up with qualified revenue. Checks account structure, search terms, conversion signals, landing path, and budget control.
Open →Use when the problem is not clearly ads, website, offer, or follow-up. Checks positioning, buyer journey, channel allocation, tracking, operating cadence, and build order.
Open →Use only as a scoped check when Meta spend may be affected by signal quality, creative fatigue, audience overlap, placement waste, or attribution gaps. No result claim without proof.
Open →Use when sessions, carts, or paid traffic are not becoming purchases. Checks PDP clarity, trust, offer, cart, checkout, tracking, and traffic quality before more ad spend.
Open →Use when traffic is not becoming calls, forms, quote requests, or booked work. Checks intent match, above-the-fold clarity, proof, CTA friction, forms, mobile, and follow-up.
Open →Choose the right audit
An audit should identify the real problem before the business buys more spend, a redesign, a retainer, or a rebuild. If the symptoms cross channels, request a scoped Marketing Second Opinion instead of forcing the issue into one free audit lane.
Use when: the business has activity across channels but no clear build order.
Checks: positioning, buyer journey, channel allocation, tracking, cadence, and decision path.
Does not promise: a full marketing plan or implementation scope before the leak is known.
Open path →Use when: spend, clicks, CPA, or ROAS do not line up with qualified revenue.
Checks: account structure, search terms, conversion tracking, landing path, and budget waste.
Does not promise: that the campaign is the only problem.
Open path →Use when: sessions, carts, or paid traffic are not becoming purchases.
Checks: PDP clarity, trust, offer, cart, checkout, tracking, and traffic quality.
Does not promise: more ad spend before the store path is checked.
Open path →Use when: traffic is not becoming qualified inquiries or booked work.
Checks: intent match, first-screen clarity, proof, CTA friction, forms, mobile, and follow-up.
Does not promise: a redesign as the first move.
Open path →Use when: signal quality, creative fatigue, audience overlap, or attribution may be distorting decisions.
Checks: pixel/CAPI integrity, creative signals, audience structure, placement waste, and tracking limits.
Does not promise: Meta-specific proof Stan Consulting has not documented.
Open path →Use when: AI search visibility or internal AI usage is creating unclear buyer or operating signals.
Checks: entity clarity, answer-shaped content, workflow fit, governance, prompt discipline, and handoffs.
Does not promise: AI as a replacement for the commercial marketing services.
Open AI path →