Audit routes ยท diagnosis before spend
Use this hub when you know something is leaking but need the right diagnostic lane. Each route keeps the scope narrow: what to check, what not to promise, and where to go if the failure crosses channels.
Use when answer engines, AI search, or citation surfaces do not understand the business clearly. Checks entity clarity, answer-shaped pages, trust signals, and crawlable proof.
Read →Use when AI tools are creating extra review cycles, inconsistent outputs, or unclear ownership. Checks workflow fit, governance, prompt discipline, quality control, and handoff gaps.
Read →Use when spend, clicks, CPA, or ROAS do not line up with qualified revenue. Checks account structure, search terms, conversion signals, landing path, and budget control.
Read →Use when the problem is not clearly ads, website, offer, or follow-up. Checks positioning, buyer journey, channel allocation, tracking, operating cadence, and fix order.
Read →Use only as a scoped check when Meta spend may be affected by signal quality, creative fatigue, audience overlap, placement waste, or attribution gaps. No result claim without proof.
Read →Use when sessions, carts, or paid traffic are not becoming purchases. Checks PDP clarity, trust, offer, cart, checkout, tracking, and traffic quality before more ad spend.
Read →Use when traffic is not becoming calls, forms, quote requests, or booked work. Checks intent match, above-the-fold clarity, proof, CTA friction, forms, mobile, and follow-up.
Read →Route the audit correctly
An audit should identify the failure layer before the business buys more spend, a redesign, a retainer, or a rebuild. If the symptoms cross channels, start with the $999 Conversion Second Opinion instead of forcing the issue into one free audit lane.
Use when: the business has activity across channels but no clear fix order.
Checks: positioning, buyer journey, channel allocation, tracking, cadence, and decision path.
Does not promise: a full marketing plan or implementation scope before the leak is known.
Open route →Use when: spend, clicks, CPA, or ROAS do not line up with qualified revenue.
Checks: account structure, search terms, conversion tracking, landing path, and budget leakage.
Does not promise: that the campaign is the only problem.
Open route →Use when: sessions, carts, or paid traffic are not becoming purchases.
Checks: PDP clarity, trust, offer, cart, checkout, tracking, and traffic quality.
Does not promise: more ad spend before the store path is checked.
Open route →Use when: traffic is not becoming calls, forms, quote requests, or booked work.
Checks: intent match, first-screen clarity, proof, CTA friction, forms, mobile, and follow-up.
Does not promise: a redesign as the first move.
Open route →Use when: signal quality, creative fatigue, audience overlap, or attribution may be distorting decisions.
Checks: pixel/CAPI integrity, creative signals, audience structure, placement waste, and reporting limits.
Does not promise: Meta-specific proof SC has not documented.
Open route →Use when: AI search visibility or internal AI usage is creating unclear buyer or operating signals.
Checks: entity clarity, answer-shaped content, workflow fit, governance, prompt discipline, and handoffs.
Does not promise: AI as a replacement for the commercial diagnosis.
Open AI route →