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Account architecture
Campaign hierarchy by margin tier and goal. PMax separated from Search. Brand exclusion enabled. Conversion goals counting purchases or qualified leads, not page views.
Home / Services / Google Ads PPC Management
Service route - Stan Consulting
What does Google Ads management actually run, and when does it pay?
Google Ads PPC Management runs Search, Performance Max, Shopping, and YouTube campaigns against bank-account revenue, not platform-attributed ROAS. Brand exclusion on prospecting, tracking integrity built into the build, monthly review with the operator on the call. From $2,500 per month.
Reviewed by Stan Tscherenkow Last Reviewed May 19, 2026
Founded 2019
Roseville, California
Principal-led scope
Key takeaways
What this page settles in one read.
- Managed against bank revenue, not platform ROAS.
- Brand exclusion on prospecting by default.
- PMax + Search separated, not stacked.
- Tracking integrity verified monthly (GA4 vs Google Ads vs CRM).
- Account stays in operator name. No agency lock-in. Month-to-month.
Offer clarity
What you can buy here.
Google Ads PPC Management is for companies that need Google Ads to produce qualified calls, quote requests, purchases, or booked work. The work is Google Ads structure, landing path alignment, and reporting built around sales outcomes.
The page does not ask you to study a framework first. It gives you the commercial route, what is included, and the next step.
- Search campaign structure
- Budget control
- Landing page match
- Sales-focused reporting
The framework
The 6-Layer Google Ads Operating Model.
02
Search-term and negative-keyword hygiene
Search-terms report reviewed weekly. Negative keyword list maintained against broad-match drift. Documented coverage; no auto-applied recommendations.
03
PMax asset-group structure
Asset groups segmented by product category and margin tier. Distinct audience signals per group. Brand exclusion at the campaign level.
04
Conversion tracking integrity
GA4 enhanced conversions, server-side fallback, CRM-back-feed for offline conversions. Dedup verified monthly against the CRM.
05
Bid strategy alignment
tROAS, tCPA, or Maximize Conversions chosen against actual conversion volume. tROAS not applied to campaigns under 50 conversions per month.
06
Owner reporting cadence
Monthly review with the operator on the call. Decisions documented. Bank-vs-platform variance noted. No dashboard-only reporting.
Simple process
No maze. Three moves.
Send the situation
Share the URL, campaign, store, page, or decision that should be producing calls, quote requests, purchases, booked work, or cleaner owner decisions.
Get the route
Stan Consulting reviews the situation and points the request to the right paid scope: review, repair, consulting, build, or advisory.
Move on the fix
You get the next step, owner decision, and implementation route without a vague exploratory call.
Decision lens
Google Ads PPC Management vs. generic PPC agency vs. in-house operator.
| Axis | Stan Consulting | Generic PPC agency | In-house operator |
|---|---|---|---|
| Reports against | Bank-account revenue | Platform-attributed ROAS | Variable |
| Brand exclusion | On by default on prospecting | Variable, often missing | Variable |
| Account ownership | Operator-owned MCC link | Often agency-owned access | Full operator control |
| Search-terms review cadence | Weekly with documented negative list | Monthly or quarterly | Variable |
| Cost | From $2,500/month flat | $1.5K-$15K/month, often % of spend | Salary + tools |
| Lock-in | Month-to-month | Multi-month minimums common | None |
| Best when | Operator wants honest reporting and ongoing improvement | Generic management is acceptable | Operator has time + technical depth |
Why buyers trust the page
Clear scope before more spend.
Platform-reported ROAS inflates by counting branded clicks and existing-customer return visits. Stan Consulting reports against bank-account revenue.
Prospecting campaigns exclude branded search and existing customers. The CAC the dashboard reports is honest because the audience definition is honest.
PMax asset groups segmented by margin tier and product category, not single-group catalog-wide deployment. Brand exclusion enabled.
Questions before contact
What buyers usually need to know.
Who is Google Ads PPC Management for?
It is for companies that need Google Ads to produce qualified calls, quote requests, purchases, or booked work. If there is no live offer, page, campaign, store, or decision yet, start with the contact form so the route can be scoped correctly.
What do we get?
You get search campaign structure, budget control, landing page match, sales-focused reporting, plus the next step that should happen first.
How much does it cost?
From $2,500/month is the visible starting point or pricing band for this service. Variable work is priced after the asset, account, timeline, and owner involvement are clear.
How fast can this start?
Managed monthly. Response comes through the quote request path after the context is submitted.
Do we need a call first?
Not as the first move. Submit the situation first so the conversation starts with the real page, campaign, store, or decision instead of a blank sales call.
What if we already have an agency or internal team?
That is common. The work can review the current setup, direct the internal team, or define what the outside vendor should fix first.
Do you take percentage of spend or flat fee?
Flat fee through $50K monthly spend. Above that, percentage of spend with a ceiling. Operator-aligned, not agency-aligned.
Do you handle PMax separately or combined with Search?
Separated by default. PMax campaigns get their own structure with brand exclusion and asset-group segmentation. Search campaigns retain their own intent-driven structure. Stacking the two is the most common cause of branded-search cannibalization.
Account ownership?
Account stays in the operator name. Stan Consulting links via Google Ads MCC at user level, not admin. The operator can revoke access at any time without losing data.
What is the minimum spend?
Around $15K monthly spend for reliable Smart Bidding signal. Below $15K, the work shifts to Search-only with manual or Maximize Clicks bidding; below $5K monthly spend, paid Google is rarely the right channel until offer or page is fixed first.
Do you offer audits before management?
Yes. The free 5-day Google Ads audit is the entry; if the work fits, management starts. The $999 Conversion Second Opinion is the deeper read for cross-platform questions before any management decision.
External references
What the research says.
- PMax campaigns benefit from brand exclusion and asset-group segmentation by margin tier rather than single-group catalog-wide deployment. Google · Performance Max Best Practices
- tROAS and tCPA bid strategies require minimum conversion volume; under 50 conversions per month, Smart Bidding underperforms manual or Maximize Conversions. Google · Smart Bidding Documentation
- Industry-specific Google Ads benchmarks (CPC, CTR, conversion rate) vary by category and intent; generic benchmarks mislead. WordStream · Google Ads Benchmarks
- PMax campaigns without brand exclusion routinely cannibalize branded-search traffic and inflate platform-reported ROAS. Search Engine Land · PMax Brand Exclusion
Get the right scope quoted.
Send the situation. Stan Consulting routes it to the right paid review, repair, consulting engagement, build, or advisory call.
Request the right quote