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Google Ads and PPC management

Google Ads management for qualified leads and sales.

Stan Consulting manages Google Search, Shopping and Performance Max campaigns for service businesses and ecommerce stores. We handle campaign structure, search terms, budgets and conversion tracking, with landing-page work agreed in your scope.

Start a new account or improve one already running. Your business keeps control of the account.

Request a quoteSee what management includes

Stan Consulting LLC · Updated October 7, 2026

Illustration of campaign, landing-page and reporting work on a marketing desk

Management scope

What Google Ads management includes

The quote names the campaigns we manage, the work included and the responsibilities your team keeps. These are the areas we agree before starting.

Search campaigns

Campaign and ad-group structure, keyword selection, ads, location targeting and landing-page destinations. We review search terms weekly and document additions and exclusions.

Budget and bidding

Monitor spend against the agreed budget. Review bid strategy, targets and conversion delay before recommending a budget change. Record what changed and why.

Shopping and Performance Max

For accounts using these campaigns, check product eligibility, feed quality, asset groups, creative and brand controls. Structure follows the catalog and campaign goal.

Conversion tracking

Check the actions used for bidding, values, duplicate events and reporting. Connect qualified-lead or sales feedback where the account, consent and available records support it.

Landing-page coordination

Check whether the ad and page describe the same service or product and whether the call, form or checkout works. Agree the scope and owner of any page changes.

Monthly reporting

Review spend, conversion definitions, qualified outcomes and the time between click and sale. Keep a written record of decisions, outstanding dependencies and the next work.

Media spend, software, production and management fees are identified separately. A new website, a CRM build or a full product-feed rebuild is included only when the quote says so.

Getting started

Agree the work before changing the account

01 · Your request

Describe the business

Send your website, the products or services you advertise, your markets and the result you want. Say whether campaigns are running and which team members already handle the work.

02 · Scope and access

Set responsibilities

Agree the fee, cadence, permissions, production requirements and approval process. Access is through the relevant accounts; your initial inquiry does not require passwords.

03 · Implementation

Keep a starting record

Record the existing campaign settings and performance, check measurement, then make the agreed changes. Each recommendation names its reason and the result to review.

Your business retains administrative access to Google Ads. Billing, analytics, tags, landing pages and customer records each need a named owner. Read how we work.

Monthly reporting

See the decisions and what followed

Reporting combines account activity with the lead or order records your business can supply. The record needs enough detail to decide whether to continue, change or stop the work.

Account changes
Campaign, keyword, ad, budget and bidding changes, with dates and reasons. Include tests still running and issues awaiting approval.
Customer outcomes
For lead generation: enquiries, accepted leads, bookings and closed work. For ecommerce: orders, customer type, returns and the margin information available.
Definitions and delay
What counts as a conversion, where it is recorded, how duplicates are handled and how long an enquiry normally takes to become a sale.
Next decision
The next campaign or page change, who owns it and how it will be evaluated. Unresolved tracking or missing sales feedback stays visible.

Ad-platform attribution and business records use different definitions and timing. We reconcile those differences; matching a revenue total does not establish that advertising caused every sale.

See a search-to-booked-call workflow

Campaign decisions

Choose settings for the account you have

Search and Performance Max

These are different campaign types that can run together. We review the purpose of each, eligible keywords, search themes and query overlap. Google’s campaign prioritization rules determine which ad is selected.

Bidding and conversion volume

Strategy depends on campaign type, reliable conversion values, volume and delay. There is no universal 50-conversion rule. Google lists different Target ROAS requirements by campaign type; meeting a minimum does not guarantee performance.

Brand traffic and exclusions

Decide whether a campaign should capture existing brand demand or pursue new demand. Apply controls to that purpose and review the effect. Performance Max brand exclusions have specific inventory coverage; they are not a blanket switch across every placement.

Goals used for bidding

Check the campaign’s selected goals as well as each action’s primary or secondary setting. A secondary action included in a custom goal can still be used for bidding. Google’s conversion-goal guidance explains the distinction.

Business fit

The campaign needs a result your team can act on

Service businesses

Define the jobs, locations and enquiries you want. Someone needs to answer calls, assess fit and record what becomes booked work. See the application for roofing, plumbing or HVAC.

If the offer, conversion tracking or landing page is not ready, the scope should address that dependency before more budget is committed. If your team will run the account, use the Google Ads guides.

Before you enquire

Google Ads management questions

How much does Google Ads management cost?

The fee is quoted after the campaign mix, markets, account condition, tracking and work required are understood. The written scope separates recurring management, one-time setup, page or creative production, and advertising spend.

Can you start a new Google Ads account?

Yes. For a new account, the scope starts with the offer, locations, landing pages, budget and conversion setup. For an existing account, we review the history before agreeing which campaigns and settings to retain or change.

Who owns the Google Ads account?

Your business keeps ownership and administrative access. Stan Consulting works through linked access. The scope identifies who controls billing, analytics, tags and any connected tools; production rights and handover terms are agreed in writing.

Does management include a new website or ad creative?

Only when that work is included in the quote. Campaign management can involve landing-page and creative recommendations, but a new page, website, feed rebuild or production project needs an explicit scope and owner.

Can you work with our internal team or another agency?

Yes. We agree who changes campaigns, publishes pages, approves creative, maintains tracking and supplies lead or order feedback. Your team can retain the parts it already handles.

How quickly can we start and judge results?

The start date depends on the agreed scope, access and approvals. Performance is assessed against a saved baseline and the account’s conversion cycle. A booking or sale that happens weeks after a click cannot be judged from the first few days.

Do you guarantee leads or a return on ad spend?

No. We agree the work, measurement and reporting. Auctions, demand, competitors, the offer and sales follow-up affect results. Advertising-platform conversion value is not the same as profit or proof that an ad caused a sale.

Related guidance

Platform references above were checked October 7, 2026. Google’s controls and eligibility rules can change; we check the current documentation when implementing account changes.

Request a Google Ads management quote

Tell us what you sell, where you advertise and whether your campaigns are running. We will discuss the work, responsibilities and scope.

Request a quote