Install
Schema markup across the site
Organization, LocalBusiness, FAQPage, Service, Product (where applicable), AggregateRating, and Review schema installed across the relevant pages. The structural layer AI engines read first.
For every local business · 30-day install
CITED.Or your competitor is. The AI Visibility BUILD installs the structural signals that decide which one. 30 days. Written report. Installed assets. One price.
What this page covers
AThe shift that opened this product
For twenty years, the local business pipeline ran through Google. The buyer typed a question. Google returned ten blue links. The business that ranked first got the click. That funnel still exists. It is now the second funnel.
The first funnel is AI. Buyers ask ChatGPT or Perplexity before they ever open a Google tab. The AI returns a short list of three to five named businesses. The buyer cross-checks those names on Google Reviews or Yelp. The businesses the AI did not name are not in the consideration set. They are invisible at the layer where the decision starts.
This shift happened in twelve months. November 2022 to late 2024. The platform shifts before this (mobile, social) took five years each. AI search did it in one.
Before AI search (the old funnel)
After AI search (the new funnel)
12months to migrate
From November 2022 (ChatGPT launch) to late 2024 (Google AI Overviews on commercial queries), the buyer-side platform shifted in twelve months.
Operators who started the citation work in 2024 are already absorbing AI-originated leads. Operators waiting are buying themselves another quarter of citation gap competitors are closing.
The shift is documented in the Atlas · Open the timelineBWhat the BUILD actually ships
Each deliverable is a specific install on your existing website and digital presence. None of it is theoretical. None of it requires you to do additional work after the engagement ends. The structural assets remain installed and continue to work as the AI engines re-index.
Organization, LocalBusiness, FAQPage, Service, Product (where applicable), AggregateRating, and Review schema installed across the relevant pages. The structural layer AI engines read first.
The standard files at your domain root that signal to AI engines what your business is, what content is canonical, and how to read your site. Increasingly read by ChatGPT, Perplexity, and Claude at training and retrieval.
Consistent business name across every digital surface. Google Business Profile optimization for the local-pack signal. Schema-marked organization with disambiguation against similarly-named competitors. AI engines need to know you are a discrete entity.
The 20 to 40 actual conversational queries your buyers type into AI when they need your service in your geography. Captured from Reddit threads, founder forums, and direct AI testing. The buyer-prompt list becomes the spine of your content work.
Pages built on your site against the highest-citation-value buyer prompts. Written in operator-recognizable vocabulary, structured for clean AI retrieval. These are the pages AI engines pull passages from when citing you.
A short list of the publications, directories, and category-authority sites where editorial citation of your business produces the largest lift in AI citation share. The team identifies the surfaces; pitching and placement are documented as a follow-on path.
Baseline citation share measured at engagement start. Re-measurement at day 30 after installs are live. Written report with the buyer-prompt list, the citation results per prompt, the structural changes installed, and the next-90-day continuation plan.
This is not a marketing campaign
Marketing campaigns end. Structural installs continue working as the AI engines re-index. The BUILD is engineering, not advertising. The signals stay on your site after the engagement closes.
CHow the 30-day install runs
The engagement runs on a predictable schedule. Phases are sequential. Each phase ships before the next begins. You see written progress at every phase transition.
Predictable schedule, predictable deliverables, predictable price. The buyer can see exactly when each phase ships and what arrives at the end.Stan Consulting · AI Visibility BUILD
The offer
Thirty days. One price. Seven structural installs. The written report at day 30 is the proof. The citation share at day 90 is the result.
Payment via Stripe (credit card or ACH bank transfer), cash, or check. Refund policy below. The only question that should be left for you is when to start.
One-time engagement
$4,500USD · 30-day delivery
Everything you read above. Installed in 30 days. No retainer. No upsell.
Payment
Stripe (card or ACH) on invoice. Cash or check accepted with invoice at order placement.
Refund policy
Full refund within 24 hours. Pro-rated to day 14 (audit phase). Non-refundable after install phase ships.
DLocal-business categories we serve
The methodology is universal: install structural signals so AI engines cite your business. The buyer-prompt research is category-specific because every category has its own 11pm vocabulary. The categories below all have working installs.
Heating, cooling, plumbing-adjacent. AI buyers ask "why is my AC blowing warm air" before they search a brand.
Emergency and scheduled. AI buyers ask "how do I find a leak" or "when to call a plumber."
Repair, replace, inspect. AI buyers ask "first signs my roof needs replacing."
Residential and commercial. AI buyers ask "is it safe to use a flickering outlet."
General + specialty (sedation, cosmetic, pediatric). AI buyers ask category questions with anxiety vocabulary.
Primary care, specialty practices, urgent care. AI buyers ask diagnostic questions before booking.
Personal injury, family, estate, business. AI buyers ask "do I need a lawyer for X."
Tax, bookkeeping, advisory. AI buyers ask "when do I need to hire an accountant."
RIAs, wealth managers, planners. AI buyers ask "is my financial advisor charging too much."
Agents, brokers, property managers. AI buyers ask "is now a good time to sell."
Independent and small-chain. AI buyers ask "best [cuisine] near me with [constraint]."
Specialty stores, boutiques. AI buyers ask comparison and category-fit questions.
Residential and commercial. AI buyers ask service-scope questions before requesting quotes.
Design and maintenance. AI buyers ask seasonal and project-scope questions.
Repair shops, dealerships, detailing. AI buyers ask "is this repair a fair price."
Gyms, personal training, specialty studios. AI buyers ask outcome and method questions.
Salons, spas, specialty services. AI buyers ask scope, price, and result questions.
Vet, grooming, boarding, training. AI buyers ask anxiety and outcome questions.
General contractors, specialty trades. AI buyers ask scope, cost, timeline questions.
Painters, handymen, movers. AI buyers ask "how much does X cost in [city]."
If your local business is not listed, the methodology still applies. Ask in the order email.
Buyer-language entry pages for each category are rolling out monthly. Each page connects to the AI Visibility BUILD product.
ECommon questions
What does AI Visibility BUILD actually deliver?
A 30-day install of the structural signals AI engines use to decide which businesses to cite. Schema markup across your site, llms.txt and ai.txt at your domain root, entity clarity work on organization and service pages, buyer-prompt research for your category, 3 to 5 buyer-language content pages on your site, citation surface strategy for third-party publications, and a 30-day re-measurement of your citation share with a written report.
How much does it cost and how do I pay?
$4,500 US dollars, one-time. Payment via Stripe (credit card or ACH bank transfer), cash, or check. Order via the email link in the buy panel above. Stan Consulting replies with an invoice and the discovery call link within one business day. Cash or check is accepted with the same invoice; the engagement starts when payment clears.
What is the refund policy in plain terms?
Full refund within 24 hours of order placement, no questions asked. After the discovery call (day 1-3), a pro-rated refund is available up to the end of the audit phase (day 14). Once the install phase ships (day 15 onward), the engagement is non-refundable because the structural assets have been delivered and installed on your site. This mirrors the standard refund structure for written-deliverable consulting engagements.
What if my business is not cited by AI after the BUILD ships?
Citation outcomes depend on category competitiveness and the AI engines' indexing cycle. The 30-day BUILD installs every structural signal. Initial citation appearances typically arrive within 60 to 120 days. If no citation appears within 90 days of the BUILD ending, Stan re-runs the diagnosis at no additional cost and identifies what the engines are still missing. This is built into the engagement, not an add-on.
Does my business need an existing website?
Yes. The BUILD installs signals on an existing website. If you do not have a website yet, the path is a separate 5-day landing-page build first ($1,500), then the BUILD. The two combined deliver an AI-citable starting state for businesses starting from zero.
What categories does the BUILD work for?
Every local business category we have tested: HVAC, plumbing, roofing, electrical, dental, medical, legal, accounting, financial advisory, real estate, restaurants, retail, cleaning, landscaping, automotive, fitness, beauty, pet services, construction, home services, and more. The methodology is universal. The buyer-prompt research is category-specific.
Can I run this myself with the Marketing Atlas as a guide?
Yes. The Marketing Atlas at stanconsultingllc.com/marketing-atlas documents the entire methodology, including the find-hot-topics workflow, the second-brain principle behind AI retrieval, AIDA architecture, and the schema + entity work. The BUILD is the install service for businesses that want it shipped by an outside operator instead of running it internally. The Atlas stays free. The BUILD is the implementation.
How does this differ from the AI Marketing Audit at $1,500?
The $1,500 AI Marketing Audit is a 72-hour written diagnostic that names what needs to be installed. The $4,500 AI Visibility BUILD is the 30-day install of those signals. The Audit is included as Phase 1-2 of the BUILD. The Audit alone exists for buyers who want only the written verdict before deciding to install.
Stan's take
The AI search shift happened in twelve months. The citation race for every local-business category is now open. Every business in your category that earns citation in the next 12 months is going to keep that citation share for years as the AI engines accumulate reference history.
The math is simple. Today: a clean install plus 30 days of research plus 3 to 5 content pages buys citation share that compounds. In 18 months: the same outcome will require fighting more competitors who already did the install, which means more content, more editorial citation work, more time, more dollars.
The product is not novel. The methodology is documented in the Atlas, which is free. The product is the install service for operators who want the work shipped without learning to do it themselves. Thirty days. One price. Written report. Installed assets that continue working after the engagement closes.
I have done this install for nineteen local businesses across nine categories in 2024-2025. The result is the same shape every time: initial citation appearances at 60-120 days, citation share compounding through quarter two, new-buyer phone volume increase visible in analytics by quarter three. The methodology is real. The work is structural. The window to do it cheaply is open right now.
Stan Tscherenkow, Principal · Stan Consulting LLC
Pains this product resolves
Thirty days. $4,500. Reply to the email link with your business name, website URL, city, and category. Stan Consulting replies within one business day with the invoice and the discovery call link.
Order via email — $4,500 →