Quick Answer
Before running paid traffic to a Shopify store, 15 items must be verified. Tracking accuracy. Feed hygiene. Product page architecture. Checkout completion baseline. Attribution model choice. Conversions API. Email capture. Review display. Mobile parity. Payment methods. Shipping clarity. Refund policy visibility. Loading speed. SSL. Privacy compliance.
The checklist
1-5: Conversion tracking verified, GA4 wired, Pixel firing, CAPI enabled, attribution model chosen. 6-10: Feed clean, product page ATC working, checkout at 80 percent, email capture active, reviews displayed. 11-15: Mobile parity tested, payment methods enabled, shipping transparent, policies visible, loading under 2.5s LCP.
Common Questions
On record.
Which item is most often missed?
Conversions API. New Shopify stores launch without it and lose 30 percent of Meta signal from day one.
How long should pre-launch verification take?
Half a day if the store is built. Multi-day if the store is new and needs the setup.
Can I launch paid traffic with 13 of 15 items complete?
No. Missing 2 of 15 typically loses more than any creative iteration recovers. Complete all 15 before spending.
Does this apply to Shopify re-launches after a major change?
Yes. Re-run the checklist on any redesign, replatform, or significant policy change.
When is a Conversion Second Opinion warranted at launch?
If any item is unclear or the store has complex variant logic, multi-market structure, or custom checkout.
The Engagement Format
Begin with the diagnosis. Not the proposal.
$999 · 72-hour written diagnostic · No retainer structure · fee is final on submission before work commences
Begin Revenue Sprint