How to audit multi-location lead routing

Use this guide to read multi-location lead routing by comparing local visibility, inquiry quality, branch ownership, response time, and the sales result for each location.

Location performance must be read branch by branch. Aggregate traffic can hide weak routing, duplicate coverage, slow response, or one location absorbing demand meant for another.

Read the evidence in three passes.

Step 01

Separate the locations

Compare impressions, calls, forms, appointments, and booked work for each branch or service area.

Step 02

Check ownership

Confirm the correct phone, form, inbox, team, and response rule for every local inquiry.

Step 03

Find the handoff loss

Trace weak locations from search or campaign through the local page, response, qualification, and booking.

What a useful result looks like.

The result should show which location needs visibility, page, routing, staffing, or follow-up work instead of applying one change to the whole network.

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