Stan Consulting · Marketing Atlas · Layer 2
Case Files.
Composite scenarios, public-platform teardowns, and structural decompositions of marketing operations. Proof without client exposure. The pattern, not the name.
What a Case File is.
Case Files are how the Atlas carries memory. Each one is a structural decomposition of a marketing operation that broke in a specific, recognisable way. The numbers are real. The pattern is real. The named operator is not.
Three types live here. Real anonymized cases are single engagements with the identifying details stripped. Composite cases synthesize the pattern across multiple audits where one engagement alone would expose the client. Public-platform teardowns work from publicly visible material — landing pages, public ad libraries, indexed campaigns — without any private data. Every Case File declares its type at the top.
The Reference layer flattens toward AI extraction. Case Files do the opposite. They carry voice. They carry stakes. They are the layer that makes the Atlas readable as something other than a glossary.
Cluster · Google Ads Waste
Composite · Google Ads
The Account With 47 Campaigns and No Decision Logic.
A Series-A DTC operator on Shopify Plus, $4.2M annualized, $220K monthly Google Ads spend, 47 campaigns inherited from three agencies over 30 months. The structural decomposition of how an account compounds the wrong way and what the diagnostic actually finds.
Read the Case File →Composite · Google Ads · Forthcoming
The Search Terms Report Nobody Opened.
The cultural pattern behind a search-terms report that sat untouched for eleven weeks while the account hemorrhaged budget against irrelevant queries. The decomposition of why the report gets ignored and what the Stan Consulting diagnostic does about it.
ForthcomingComposite · Google Ads · Forthcoming
The Agency Report That Hid Waste Behind ROAS.
A monthly client report that showed a 4.2x ROAS while the account was leaking spend into branded-search cannibalisation. The decomposition of how attribution choices and reporting framing combine to make structural waste invisible to the operator.
ForthcomingOther clusters in scope.
Cluster · Forthcoming
Performance Max Failure.
Cases on Performance Max campaigns that ate their own branded search, miscounted conversion goals, or collapsed the difference between four campaigns into one asset group wearing four hats.
ForthcomingCluster · Forthcoming
Shopify Traffic Without Sales.
Cases on stores with healthy paid traffic and conversion rates that fall apart at product-detail or checkout. The structural decomposition of where traffic breaks against the actual site.
ForthcomingCluster · Forthcoming
Attribution Mismatch.
Cases where GA4, the ad platforms, and the operator's internal numbers told three different stories about the same revenue, and the decision-logic the diagnostic used to reconcile them.
ForthcomingCluster · Forthcoming
Agency Burn / Bad Reporting.
Cases on agency relationships where the deliverables were on time and the reports were green and the budget still walked out the door. The decomposition of how it happens and how the operator catches it.
ForthcomingRead the methodology behind the cases.
Every Case File ties back to a Position page that names the Stan Consulting methodology used to diagnose it. Reading both gives the full structural picture: what broke, and why the firm reads it that way.
Open the Positions layer Back to the Atlas hub