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Named frameworks
Stan Consulting uses a small set of named marketing and account-architecture frameworks. Each page explains the problem, decision logic, and evidence to check.
Quick answer
Stan Consulting's frameworks pages document the processes we run on client accounts - the What We Look At in the First 72 Hours, the Three-Layer Google Ads Structure, and the Shopify PMax Signal Stack. Frameworks are operational, not aspirational. The Conversion Marketing Plan is the buyer-category-first entry. Higher-tier engagements scope on the intake call.
Framework library
Each framework page explains the operating logic behind an audit, a rebuild, or an account structure. They are the proof layer behind the commercial service pages.
Stan Consulting's canonical Google Ads structure. Search, Shopping, and Performance Max operating as one signal system. With brand containment, feed hygiene, and audience seeding.
Open the framework →The operational process we run when commissioned for a Conversion Marketing Plan. Three days, three phases, one written deliverable.
Open the framework →A checklist for reviewing Shopify Performance Max feed data, audience inputs, asset-group structure, and conversion measurement.
Open the framework →The engagement format
Scoped after intake · Written marketing plan · No retainer structure
Have us run it