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Message clarity
Whether the page communicates what the business does, for whom, and why it matters in five seconds of scrolling.
Home / Services / Conversion Second Opinion
Service route - Stan Consulting
Find what is breaking in your marketing before you spend more.
The Conversion Second Opinion is a written outside review of the ads, website, store, tracking, offer, and follow-up before you spend more money on marketing. Send the URL, the ad account, and the actual problem. Stan Consulting reads the full sales path and writes the diagnostic naming what is breaking, in priority order. No discovery call. No retainer pitch.
Reviewed by Stan Tscherenkow Last Reviewed May 18, 2026
Founded 2019
Roseville, California
Principal-led scope
Key takeaways
What this page settles in one read.
- The deliverable is a written diagnostic, not a discovery call.
- The work covers the full sales path: ads, page, form, tracking, offer, and follow-up. Not one channel.
- The diagnostic names what is breaking, in priority order, before any rebuild or new spend.
- The next step is a buyer decision, not a sales meeting. No retainer pitch. No upsell to another agency.
Before you buy
60-second prequalification.
A short form so Stan knows what you have before the payment lands. Submit goes to Stan, then opens the Stripe checkout. Both steps are needed; the work cannot start without context.
Offer clarity
What you can buy here.
Conversion Second Opinion is for owner-led companies before a hire, rebuild, pause, or vendor decision. The work is a written outside review of the ads, website, store, tracking, offer, and follow-up before you spend more money on marketing.
The page does not ask you to study a framework first. It gives you the commercial route, what is included, and the next step.
- What is blocking the sale
- What to fix first
- Which route makes sense next
- A written decision document
The framework
The Nine Leaks Diagnostic.
02
CTA path
How many decisions stand between the visitor and the next step, where the path forks, and whether the primary action is obvious.
03
Form friction
Field count, required fields, validation noise, and what the form asks before the buyer has decided you are worth the answer.
04
Trust signals
Presence and placement of named clients, testimonials, case proof, certifications, founder identity, and address.
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Mobile experience
Whether the offer, CTA, and trust signals survive a phone-sized screen, or whether they hide below three scrolls of layout.
06
Traffic source fit
Whether the traffic Google, ads, or referrals are sending is the audience the page was built for. Wrong-fit traffic is not a page problem.
07
Analytics integrity
Whether the events fire, whether the conversions count what they say they count, and whether the reports tell the truth.
08
Buyer objections
The specific questions the buyer has at the point of decision that the page does not pre-answer.
09
Sales follow-up
What happens between form submit and the first reply. Speed, format, named sender, and the first sentence.
Simple process
No maze. Three moves.
Send the situation
Share the URL, campaign, store, page, or decision that should be producing calls, quote requests, purchases, booked work, or cleaner owner decisions.
Get the route
Stan Consulting reviews the situation and points the request to the right paid scope: review, repair, consulting, build, or advisory.
Move on the fix
You get the next step, owner decision, and implementation route without a vague exploratory call.
Decision lens
Conversion Second Opinion vs. agency audit vs. retainer engagement.
| Axis | Conversion Second Opinion | Free agency audit | Retainer engagement |
|---|---|---|---|
| What you receive | Written outside diagnostic with named leaks and the fix order | Discovery call follow-up tied to a retainer pitch | Monthly execution work without an outside diagnostic |
| Deliverable format | Written decision document | Audit document followed by a sales call | Tactical output on a monthly cycle |
| Who runs it | Principal-led. The reader writes the diagnostic. | Sales rep with a junior account team | Account manager and execution layer |
| Independence | Yes. No upsell to a retainer. | No. The audit precedes a retainer pitch. | No. The retainer is the product. |
| When it fits | Before any rebuild, pause, hire, or vendor decision | When the buyer is already shopping for an agency | When the direction is already chosen and execution is the gap |
| Coverage | Full sales path: ads, page, form, tracking, offer, follow-up | Usually one channel only | Whatever the retainer covers |
| Price | $999 one-time. Price visible. Paid up front. | Free or low-cost as a sales tool | Monthly retainer |
| Next step | Buyer decides what to do with the document | Sales call to start a retainer | Next monthly cycle |
Why buyers trust the page
Clear scope before more spend.
The diagnostic ends with a written decision document. If a build or retainer is the right next step, it is named with the reasoning. If you should fix it internally with no SC engagement, the document says so.
The work covers ads, page, form, tracking, offer, and follow-up. The leak is rarely where the last vendor was looking.
The same person who reads your account writes your diagnostic. No junior account team in between.
Questions before contact
What buyers usually need to know.
Who is Conversion Second Opinion for?
It is for owner-led companies before a hire, rebuild, pause, or vendor decision. If there is no live offer, page, campaign, store, or decision yet, start with the contact form so the route can be scoped correctly.
What do we get?
You get what is blocking the sale, what to fix first, which route makes sense next, a written decision document, plus the next step that should happen first.
How much does it cost?
$999 is the visible starting point or pricing band for this service. Variable work is priced after the asset, account, timeline, and owner involvement are clear.
How fast can this start?
Written diagnostic after intake. Response comes through the quote request path after the context is submitted.
Do we need a call first?
Not as the first move. Submit the situation first so the conversation starts with the real page, campaign, store, or decision instead of a blank sales call.
What if we already have an agency or internal team?
That is common. The work can review the current setup, direct the internal team, or define what the outside vendor should fix first.
How is the Conversion Second Opinion different from a free agency audit?
A free agency audit is a sales tool. The deliverable is a discovery call. The Conversion Second Opinion is a written diagnostic. The deliverable is a decision document naming the leaks in priority order, with no retainer pitch attached. Engagement scope and fee, if any are recommended, follow the diagnosis. They do not precede it.
What does the diagnostic actually cover?
The full sales path. Ads, page, form, tracking, offer, follow-up. Not one channel. The report names what is breaking, ranks the fixes by revenue impact, and tells the buyer whether the next move is a rebuild, a partial repair, an internal fix, or a different problem entirely.
What does "optimizing" or "testing" mean when revenue is not moving?
It usually means one of three things. The tracking is broken so neither side knows what is working. The traffic source is sending wrong-fit buyers and no creative test changes that. Or the engagement is paid for activity rather than outcomes. The diagnostic reads which one is true in the account before the next cycle of spend.
What do we do after firing the current agency?
Send the URL, the ad account, the analytics, and the previous reports if they are available. The diagnostic reviews what actually happened, names what was breaking, and tells the buyer whether the next move is a new agency, an internal hire, a partial fix, or a different problem entirely.
What if the leak is not in marketing at all?
The diagnostic still tells the buyer. If the sales follow-up is the leak, the document covers that. If the offer itself is the leak, the document names it. If the audience is not who the page was built for, the document says so. The work covers everything between the dollar spent and the revenue received.
Can the diagnostic read whether the internal team is the issue?
The diagnostic reads the work product (the account, the page, the reports, the follow-up), not the people. If the work product is structurally sound, the team is delivering. If the work product has identifiable gaps, the diagnostic names them so the conversation with the team can happen with evidence.
What if a redesign is the right answer?
The diagnostic will say so. More often it is not the right answer. Most underperforming pages have a clear leak that does not require a full redesign. When a redesign is justified, the diagnostic names the specific reasons and ranks them so the rebuild brief is informed, not assumed.
External references
What the research says.
- The average documented online shopping cart abandonment rate is 70.19 percent across 49 separate studies. The loss is checkout-side, not traffic-side. Baymard Institute
- Users decide whether to stay or leave a web page within the first 10 seconds of arrival. Nielsen Norman Group
- 75 percent of website credibility judgments are based on design and content cues. Stanford Web Credibility Project
- B2B buyers complete most of the decision process before contacting sales. The page has to pre-answer the objection. McKinsey & Company
Get the right scope quoted.
Send the situation. Stan Consulting routes it to the right paid review, repair, consulting engagement, build, or advisory call.
