Who is Marketing Second Opinion for?

It is for owner-led companies before a hire, rebuild, pause, or vendor decision. If there is a live offer, page, campaign, store, or summary, send it first so the first conversation starts with real evidence.

You get what is blocking the sale, what should happen next, which step makes sense next, a written decision document, plus the next action that should happen first.

How much does it cost?

The Marketing Second Opinion is $999 for the Written marketing plan. Follow-on implementation is separate.

How fast can this start?

The Written marketing plan starts after intake. Response follows after the context is submitted.

Do we need a call first?

Not as the first move. Start with the situation first so the conversation begins with the real page, campaign, store, or decision instead of a blank sales call.

What if we already have an agency or internal team?

That is common. The work can map the current setup, direct the internal team, or define what the outside vendor should fix first.

How is the Marketing Second Opinion different from a free agency teardown?

A free agency teardown is a sales tool. The deliverable is a discovery call. The Marketing Second Opinion is a Written marketing plan. The deliverable is a decision document naming the failures in priority order, with no retainer pitch attached. Engagement scope and fee, if any are recommended, follow the marketing services. They do not precede it.

What does the review actually cover?

The full sales path. Ads, page, form, tracking, offer, follow-up. Not one channel. The summary names what is breaking, ranks the build moves by revenue impact, and tells the buyer whether the next move is a rebuild, a partial repair, an internal fix, or a different problem entirely.

What does activity or testing mean when revenue is not moving?

It usually means one of three things. The tracking is broken, so neither side knows what is working. The traffic source is sending wrong-fit buyers, and no creative test changes that. Or the engagement is paid for activity rather than outcomes. The Written marketing plan identifies which one is true before the next cycle of spend.

What do we do after firing the current agency?

Bring the web address, the ad account, the tracking data, and the previous summaries if they are available. The marketing review examines what actually happened, names what was breaking, and tells the buyer whether the next move is a new agency, an internal hire, a partial fix, or a different problem entirely.

What if the failure is not in marketing at all?

The review still tells the buyer. If the buyer follow-up is the failure, the document covers that. If the offer itself is the failure, the document names it. If the audience is not who the page was built for, the document says so. The work covers everything between the dollar spent and the revenue received.

Can the Written marketing plan show whether the internal team is the issue?

The Written marketing plan reviews the work product: the account, the page, the summaries, and the follow-up. It does not grade people. If the work product is structurally sound, the team has evidence that the current work is delivering. If the work product has identifiable gaps, the audit names them so the conversation with the team can happen with evidence.

What if a redesign is the right answer?

The review will say so. More often it is not the right answer. Most underperforming pages have a clear problem that does not require a full redesign. When a redesign is justified, the audit names the specific reasons and ranks them so the rebuild brief is informed, not assumed.

Who can audit why my ads get clicks but no sales?

Send this buyer to the Marketing Second Opinion when traffic exists but the sale is missing somewhere between the ad, page, form, offer, tracking, and follow-up.

Is my marketing agency wasting budget?

Send this buyer to the Marketing Second Opinion before renewing, firing, or replacing an agency when the owner needs a review of the evidence.

What should I fix before spending more?

Send this buyer to the Marketing Second Opinion before more media, a new website, a new agency, or a larger internal build.

How does conversion work turn traffic into clearer buyer actions?

Website conversion work helps when the offer, proof, tracking, follow-up, and sales action are connected. The goal is to turn marketing activity into qualified demand and revenue actions, then guide the buyer to the right start request.

Home / Services / Marketing Second Opinion

Written marketing conversion plan

Marketing Second Opinion for Calls, Orders, and Qualified Leads

This narrow second-opinion scope reviews the ad account, website or store, offer, tracking, and follow-up, then returns a written summary of the evidence and next actions. It fits a business that needs the first decision documented before choosing implementation or a broader marketing-system build.

Request a quote See fixed-scope option

$10M+Paid media managed.

200+Shopify stores.

300+Websites shipped.

+703%Documented campaign.

9Public case files.

Marketing Second Opinion Written marketing plan packet and ranked fix list

Need the answer fast? Share the web address now, or jump to the part that answers the buying question.

Quick answer

How conversion work turns traffic into clearer buyer actions

Website conversion build for traffic that is not becoming leads or sales works when the offer, proof, tracking, follow-up, and sales action are connected. The work should turn marketing activity into qualified demand and revenue actions, then guide the buyer to the matching start request.

Website conversion build for traffic that is not becoming leads or sales has to explain the system, not just name the service.

Buyers should see what changes in the marketing handoff: the offer, proof, tracking, follow-up, and sales action behind qualified demand and revenue actions.

How does a business know this service fits?

A good fit has a clear business situation, enough context to start, and a revenue action the work should improve.

What businesses get wrong about conversion work

The mistake is buying another tactic before the offer, proof, tracking, follow-up, and sales action are clear. Stan Consulting connects those pieces so the next marketing move is easier to choose.

Build the conversion plan around the offer, proof, tracking, follow-up, and next request.Updated July 4, 2026 | Marketing service

Basics before the marketing services

The second opinion gets sharper when the evidence is not scattered.

A marketing review is not a magic trick. It checks the boring facts together: traffic source, page, offer, proof, tracking, reviews, and follow-up.

Find the growth path before buying more noise.

Most conversion problems are not solved by another tip. They come from weak public trust, broken measurement, or a page that never explains why the buyer should believe the business.

Google Business Profile, Apple Maps, Yelp, and BBB are checked as trust surfaces, not as the whole strategy.
Search Console, Bing Webmaster Tools, data, pixels, and conversion events need to tell one story.
Product pages, service pages, about pages, and founder proof must answer the buyer before checkout or contact.
Social proof should show people, process, behind the scenes, and outcomes instead of a storefront feed.

Generated bright conversion measurement basics visual showing Search Console, Bing Webmaster Tools, GA4 events, call tracking, form source, sales process status, revenue, and decision log — Generated conversion measurement visual: proof, events, calls, forms, revenue, and decision logs before another optimization idea.

What the $999 buys

A document, not a dashboard export.

Paid account growth path

Campaign structure, bidding, match types, budget flow, negatives, audiences, and where the spend actually goes.

Landing page growth path

The pages your ads send traffic to, checked against the ads themselves: message match, trust, offer clarity, and friction.

Tracking truth

Whether conversion data is telling the truth. Broken attribution is often the most expensive silent problem in paid accounts.

Written summary

What is not working, why it matters, and what to do next or stop spending on entirely.

Fixed-scope option

$999 written summary when you only need the first decision in writing.

Checkout opens in Stripe. After payment, complete the post-payment intake so the receipt and business context match. The summary lands within 72 hours of access. The purchase is final sale. No refunds are available after payment or delivery.

How it works

Payment, access, summary.

Day 0

Payment and view-only access. No passwords, no changes to your accounts.

Day 1-3

Stan Consulting checks the account, pages, and tracking together because they affect each other.

Day 3

Findings and ranked action list delivered. Fix it with your team or ask about a Sprint.

Fit

Is this for you?

Good fit

You are spending on Google or Meta and the return is off. You want a marketing plan for the active revenue handoff, a new contract, or a rebuild.

Not a fit

You have not run paid ads yet, spend is too low for a $999 growth plan to make sense, or you want a full organic/social/email review.

Who does the work?

The Stan Marketing team checks the account and delivers the Written marketing plan.

Do I have to get on a call?

No. Payment, access, summary. A call is available after delivery if you want one.

Fit check

Find out what is killing your conversions. $999. Written summary in 72 hours: use it when the business can act on the marketing evidence, not just discuss it.

Bring the page, campaign, offer, tracking, and follow-up context. The growth plan shows which step is losing calls, quotes, orders, bookings, or sales.

Right fit

The company has real demand, budget, or traffic, and can change the page, offer, proof, tracking, follow-up, or spend logic.

Wrong fit

Find out what is killing your conversions. $999. Written summary in 72 hours: change the marketing part that blocks sales before adding more tasks.

Send this

The web address, the offer, the ad or search source, the sales action that should happen, and what currently happens instead.

Request a quote

Every week the broken marketing step keeps running, it costs more.

Share the page, campaign, store, or tracking issue so the first conversion work starts from real evidence.

Request a quote