Shopify orders
Two redacted records show 10 distinct orders and $3,728 in displayed order amounts. They do not establish advertising attribution or profit. Inspect the order record.
Marketing Second Opinion · Independent review
Website, ecommerce
and PPC audit.
Your existing setupYour written review
An independent assessment of your existing website, store or ads, with evidence, priorities and a fix plan your team can use.
Inspect the evidence behind the work.
Shopify referral records
- Recorded sales
- $748
- Orders
- 3
- Sessions
- 188
AI referral sales
Two Shopify source rows show 188 sessions, $748 in sales and three orders under ChatGPT labels. The prompt and reporting window are outside the evidence. Inspect the referral rows.
4website-source ordersSeptember 11, 2026Restaurant website orders
Supreme Pizza’s September 11 report lists four website-source orders. Stan reports no paid advertising. Read the dated operating note.
Sample deliverable
See what a useful finding looks like.
This illustrative handoff shows the level of detail to expect. It is a fictional example, not a client finding or a forecast.
Example finding · Website form · Priority 1
The form confirms success before the inquiry is stored.
Evidence:
In this example, a failed submission still opens a thank-you page. The team has no matching inquiry record. A page visit is being counted as a lead.
Recommended fix:
Show success only after the server confirms a saved inquiry. Keep entered fields on failure, show a retry message, and prevent a retry from creating a duplicate.
Owner and dependency:
Website developer, with access to the form handler and inquiry storage. Preserve the current form design.
How to verify:
Test one successful submission, one storage failure and one retry. Confirm that the success corresponds to one saved inquiry, the failure stays recoverable, and the retry does not duplicate it.
Decision:
Verify lead capture before spending more on the affected page. This example does not estimate lost revenue.
One business problem. Three places to look.
Website
For service, local, content, booking or other business websites: check the offer, proof, mobile path, forms, calls and follow-up. Paid traffic is not required.
Ecommerce
For Shopify or another store: trace traffic through product information, trust, cart, checkout and order tracking. Include feed or advertising evidence when it is relevant.
PPC
For Google Ads or Meta Ads: inspect traffic intent, account settings, landing-page match, conversion events and the connection to qualified leads or sales.
Best fit: a new client with an existing site, store or campaign and a decision to make. Concerns about work we delivered belong in the existing client relationship, not a second paid review. A blank-slate launch, ongoing management or an unlimited channel audit needs a separate scope.
A written fix plan your team can use.
Evidence for the finding
The affected page, setting or step, the observation behind it and any missing data. Verified failures and hypotheses are identified separately.
Priorities and recommended fixes
What to fix first, why it comes first, the recommended action and the person or role best placed to implement it.
A way to check the repair
Dependencies, a practical verification step and the business measure to compare after the change. Findings do not come with invented uplift forecasts.
Delivered as a written summary and ranked action list. Your team, your existing supplier or Stan Consulting can implement the work. Implementation is quoted separately.
SEO and AI checks follow the buyer’s problem.
When discovery is part of the agreed question, review whether important pages can be crawled and indexed, whether product or service facts are readable, how relevant problem and proof pages link together, and whether visible content agrees with structured data. Compare actual search queries or AI referral records where available.
A new schema block or more pages is not an outcome by itself. The recommendation should name the existing page to improve, the evidence it needs and the buyer action it should support. Search ranking, AI citation and sales are separate things to measure.
The fixed-scope review.
$999 USD · one time
Written summary within 72 hours after the required access and business context are available. View-only account access; no changes to your site, store or campaigns.
Final sale. No refunds after payment or delivery. Confirm the business question and scope before paying if you are unsure what fits.
Stripe currently labels this purchase “Conversion Second Opinion.” It is the same fixed-scope written review described here. No recurring management fee is included.
What happens after you choose the review.
- Set the question. Share the site or store URL, the problem and the decision you need to make. Agree on the surfaces and access needed for this review.
- Pay and supply context. Use the Stripe link, then send the receipt email, business URL and context through the project form. Access invitations are arranged with you; do not send passwords.
- Receive the written findings. The 72-hour window starts after the required access and context are available. The review uses view-only access and makes no account changes.
- Choose who fixes it. Use the priorities with your team or supplier, or request a separate implementation quote. A call after delivery is available if you want one.
Before you buy.
Do I need to be running ads?
No. Websites and ecommerce stores can be reviewed without paid advertising. The scope follows the business problem and the evidence available.
Does $999 include fixing the site or campaigns?
No. It includes the written review and ranked action list. Implementation, ongoing management and a full-site rebuild are separate scopes.
Will this guarantee rankings or AI recommendations?
No. The review can identify crawl, content, evidence, linking and measurement gaps relevant to the agreed problem. Search engines and AI systems decide what they surface.
What if I have little traffic or incomplete tracking?
Say so before paying. The review can inspect the buyer path and obvious failures, but limited data may prevent reliable estimates of impact or a meaningful conversion comparison.
Is this a score from an automated checker?
No. The output is a written assessment of the agreed business question, with evidence and recommended actions. A score alone does not explain what your team should change.
Get the next decision in writing.
Tell us what is happening and what you are about to change. We will confirm whether the fixed-scope review fits.