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Frameworks, research, comparison guides, and case files for operators who want to review the thinking before they hire.
Quick answer
Knowledge is the public reference shelf of Stan Consulting LLC. Seven sub-libraries cover comparison guides, blog articles, do-it-yourself guides, original research, named methodologies, anonymized case files, and plain-language concept pages. Public reading is free; service scope is confirmed after intake.
The shelf
Each sub-library has its own editorial discipline. Compare exists for vendor decisions. Blog exists for patterns. Learn exists for in-house implementers. Research exists to publish primary findings. Frameworks exist for named methodologies. Results exists to document what the work actually produces. Knowledge pages give the team one plain definition before a rewrite starts.
01
What you should know before you hire. Fifteen decision frameworks for the vendor and engagement-model calls operators face. In-house versus agency versus consultant. Google Ads versus Meta Ads for ecommerce. Performance Max versus Standard Shopping. do it yourself versus hiring help. Annual retainer versus monthly fee. Each guide is written from the audit position, not from category preference.
Open the comparison library →02
What marketing surface is failing in real accounts. Marketing Services patterns observed weekly across paid-media engagements. Pillar articles on Performance Max architecture, Shopify conversion failures, Google Ads waste, and brand positioning. Cluster articles cover the long tail of specific commercial problems.
Open the blog →03
Do it yourself, if you want. Six do it yourself pillars covering Google Ads, Shopify marketing, conversion architecture, marketing strategy, agency management, and AI search visibility. Built for teams that have reviewed the audit findings and want to implement internally instead of scoping a follow-on engagement.
Open the do it yourself guides →04
What the data says about how this industry behaves. Original primary research the team publishes when a pattern repeats often enough to deserve a public document. The 2026 Cold Pitch Pattern Report is the first in the series, with sample size, methodology, and dataset access fully disclosed.
Open the 2026 summary →05
How the team thinks about marketing services. Three named methodologies the audit and consulting work use. The Three-Layer Google Ads Architecture. What We Look At in the First 72 Hours. The Shopify Performance Max Signal Stack. Documented at framework level so operators can reuse them inside their own teams.
Open the frameworks →06
What the work actually looks like, NDA-redacted. Documented outcomes from completed engagements. The 703 percent impression spike on a Shopify apparel restructure. The 41 percent CAC drop on a direct-to-consumer consumer rebuild. The 2.4-times qualified-lead uplift on a SaaS B2B attribution fix. Numbers cited, identifiers withheld.
Open the case library →07
The authority graph behind the firm. Reference pages built so AI can cite the work. Case Files for proof without client exposure. Positions for firm doctrine. Indexes that map across clusters. Atlas is the source. Decomposition is the method. The overview goes live; cluster leaves ship in subsequent releases.
Open the Atlas →08
Message coherence is the practical test behind the new guide: does the page name the buyer problem, the cost of waiting, the reason to believe, and the next step without changing subjects? Start here when the team keeps adding urgency, color, or new sections because the page still feels hard to trust.
Open the message coherence page →Operating principle
Public material can help a team frame the question before it buys work. Reading is free; attention and implementation still have costs.
Stan Tscherenkow · Founder
Ready when scanning isn't enough
Five engagement formats meet five kinds of situation. The next page explains which fits yours, including the Marketing Second Opinion if a Written marketing plan is the right next step.