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Frameworks, research, comparison guides, and the diagnostic case library. Reading material from twenty years of paid-media engagements, written for operators who want to think before they hire.
Quick answer
Knowledge is the public reading shelf of Stan Consulting LLC. Six sub-libraries cover the territory: comparison guides for the decisions operators face when hiring, a diagnostic blog of patterns observed in real accounts, do-it-yourself guides for teams that want to implement internally, original primary research, the named methodologies the team uses, and the NDA-anonymized case library. Reading is free. The diagnostic engagement is $999.
The shelf
Each sub-library has its own editorial discipline. Compare exists for vendor decisions. Blog exists for patterns. Learn exists for in-house implementers. Research exists to publish primary findings. Frameworks exist for named methodologies. Results exists to document what the work actually produces.
01
What you should know before you hire. Fifteen decision frameworks for the vendor and engagement-model calls operators face. In-house versus agency versus consultant. Google Ads versus Meta Ads for ecommerce. Performance Max versus Standard Shopping. DIY versus hiring help. Annual retainer versus monthly fee. Each guide is written from the diagnostic position, not from category preference.
Open the comparison library →02
What is actually broken in real accounts. Diagnostic patterns observed weekly across paid-media engagements. Pillar articles on Performance Max architecture, Shopify conversion failures, Google Ads waste, and brand positioning. Cluster articles cover the long tail of specific commercial problems.
Open the blog →03
Do it yourself, if you want. Six DIY pillars covering Google Ads, Shopify marketing, conversion architecture, marketing strategy, agency management, and AI search visibility. Built for teams that have read the diagnostic findings and want to implement internally instead of scoping a follow-on engagement.
Open the DIY guides →04
What the data says about how this industry behaves. Original primary research the team publishes when a pattern repeats often enough to deserve a public document. The 2026 Cold Pitch Pattern Report is the first in the series, with sample size, methodology, and dataset access fully disclosed.
Read the 2026 report →05
How the team thinks about marketing systems. Three named methodologies the diagnostic and consulting work use. The Three-Layer Google Ads Architecture. The 72-Hour Diagnostic Flow. The Shopify Performance Max Signal Stack. Documented at framework level so operators can reuse them inside their own teams.
Open the frameworks →06
What the work actually looks like, NDA-redacted. Documented outcomes from completed engagements. The 703 percent impression spike on a Shopify apparel restructure. The 41 percent CAC drop on a DTC consumer rebuild. The 2.4-times qualified-lead uplift on a SaaS B2B attribution fix. Numbers cited, identifiers withheld.
Open the case library →07
The authority graph behind the firm. Reference pages built so AI can cite the work. Case Files for proof without client exposure. Positions for firm doctrine. Indexes that map across clusters. Atlas is the source. Decomposition is the method. The hub goes live; cluster leaves ship in subsequent releases.
Open the Atlas →Operating principle
A diagnostic that arrives by reading is the cheapest diagnostic the team can offer. Reading is free. Attention is the price.
Stan Tscherenkow · Founder
Ready when reading isn't enough
Five engagement formats meet five kinds of situation. The next page explains which fits yours, including the $999 Conversion Second Opinion if a written diagnostic is the right next step.