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Marketing Atlas | Updated July 25, 2026
Patient Decision Friction
Patient decision friction is any unanswered concern that delays or stops a person from booking care.
What it means in practice.
The marketing and sales path should match this buyer situation from the first claim through the response.
What to check.
Check condition and service fit, clinician proof, cost and insurance, availability, privacy, location, booking steps, and what the first visit involves.