The contractor after the dispute button died.

HVAC contractor called Friday. Two years of Local Services Ads. Two years of disputing 30-40% of charges that did not produce real leads. Google killed the dispute button in 2024. The contractor was watching the LSA card hit for the full charge structure with no recovery path.

We pulled up the LSA dashboard together. The lead-quality filters were set at the default that Google ships. The booking window was 12 weeks; the contractor's actual capacity window was 4 weeks. The service area was three counties wide; the profitable service area was one county. The background check verification had expired four months ago.

None of the dashboard settings had been adjusted since the account was set up. The dispute button had been doing the work the dashboard filters were supposed to do. When the button died, the dashboard settings needed to take over. They never did because nobody told the contractor the structural responsibility had shifted.

Two hours of dashboard adjustment. Three weeks of waiting for the new settings to take effect. Twenty-five to forty percent reduction in wrong-fit lead charges. The contractor recovered the cost of the audit inside one month.