Stan Consulting · Platform

Meta Ads Management

Q: Do you manage Facebook and Instagram Ads separately?

Facebook and Instagram both run through Meta Ads Manager as a single platform. We manage placements across both, using placement-specific creative when performance data supports it.

Q: What results can I expect from Meta Ads management?

Results depend on your offer, creative quality, and landing page. We build structurally correct accounts, manage them actively, and explain clearly why the numbers are what they are. Specific ROAS guarantees are a red flag in this industry - we do not offer them.

Q: How long before Meta Ads start converting after a restructure?

A restructured account typically shows clearer performance data in 4 to 6 weeks, once new campaigns exit the learning phase. Results in the first two weeks are not a reliable signal in either direction.

Clicks are easy. Profitable clicks require an account built correctly - right campaign structure, right creative rotation, right funnel sequence. Most accounts have none of the three.

Get a Second Opinion - $999 Book a Fit Call

Quick answer

Stan Consulting runs Meta Ads across Facebook and Instagram for ecommerce, coaches, and B2B SaaS clients in US, EU, Israel, and Canada markets. Campaigns are structured with always-on ATC brand + cold purchase + retargeting layers. Attribution is first-party, not platform-reported. The $999 Conversion Second Opinion is the diagnostic-first entry. Higher-tier engagements scope on the intake call.

20+

Years Paid Media

US + EU

Markets Managed

$2k+

Minimum Monthly Spend

$999

Diagnostic Before Commitment

What we fix

Six Structural Problems That Kill Meta Ad Accounts

These are not creative problems. They are architecture problems. Meta Ads fail at the account level, not the ad level.

Wrong Campaign Objective

Running Traffic campaigns when the goal is purchases. Meta optimizes exactly for what you tell it to - wrong objective, wrong buyers, every time.

No Funnel Structure

One campaign doing everything - cold, warm, and retargeting in a single budget pool. The algorithm cannot separate intent signals when they are all mixed together.

Creative Fatigue

Same ads running for months. Frequency climbs, CPM rises, conversion drops. No rotation strategy means compounding decay with no ceiling.

Ignored Warm Audiences

Cold budget scaled while website visitors, add-to-cart events, and past buyers sit with no dedicated retargeting layer. Revenue left in the funnel.

Landing Page Mismatch

The ad says one thing. The page says another. Message mismatch is the most common single cause of high CPC with no conversion to show for it.

Pixel Events Not Verified

Purchase firing on add-to-cart. Duplicate pixel events. ViewContent counted as conversion. Wrong data trains Meta to optimize toward the wrong people.

What you get

What Meta Ads Management Includes

Every engagement starts with a diagnostic. What gets built depends on what is broken.

Account Audit and Rebuild

Full review of existing structure, objectives, audiences, placements, and pixel events. Rebuilt from a correct foundation before any spend is increased.

Three-Layer Campaign Structure

Cold prospecting, warm engagement, and retargeting layers with separate budgets, audience exclusions, and creative strategies for each funnel stage.

Creative Brief and Rotation Plan

Brief for what to produce, in what format, for which funnel layer. Rotation schedule to prevent fatigue before it compounds into wasted spend.

Audience Architecture

Exclusion lists, lookalike structures, interest stacks, and custom audience segmentation built to prevent budget waste from audience overlap.

Pixel and Event Verification

Every conversion event checked and confirmed. Purchase fires on purchase. The signal Meta receives determines the buyers Meta finds for you.

Weekly Performance Reporting

Clear weekly summary covering spend, ROAS, CPM, frequency, and what is being changed and why. No dashboards that require a course to interpret.

The process

How Engagement Works

Diagnostic

We review what exists - account structure, creative, pixel health, audience setup, and spend allocation. We identify what is structurally wrong before touching anything. Not sure if you need management? Start with the $999 Second Opinion.

Build

Account rebuilt with correct campaign structure, clean audience segmentation, verified pixel events, and a creative rotation plan in place. We do not run campaigns on a broken foundation.

Manage

Active daily management. Budget decisions made from performance data, not gut feel. Creative rotated before fatigue compounds. Weekly plain-language reporting on what is working and what is changing.

Placements managed

Facebook Feed

Primary purchase driver

Instagram Feed + Stories

Brand and product awareness

Reels

High-reach cold prospecting

Advantage+ Shopping

Ecommerce catalog automation

Dynamic Retargeting

Cart abandonment recovery

Who this is for

Is This the Right Fit?

This Is For You If

You are running Meta Ads but the account is not profitable
You have a Shopify or ecommerce store with a proven product
Your monthly ad spend is $2,000 or more
You have burned budget on Meta before and want to understand why
You want an experienced manager who explains decisions, not just reports numbers

No-fit signals

You want to boost organic posts or run page likes campaigns
Your offer or product-market fit is still unproven
Your monthly ad spend is below $2,000
You need a one-time audit only - book the $999 Second Opinion instead
You need guaranteed ROAS numbers before work begins

Common questions

Meta Ads Management - FAQ

How much does Meta Ads management cost?

Management pricing is set on a fit call based on account complexity and monthly ad spend. The only fixed price we publish is the $999 Conversion Second Opinion, which can diagnose your current Meta Ads account before any management commitment is made.

Do you manage Facebook and Instagram Ads separately?

Facebook and Instagram run through the same Meta Ads Manager. We manage both platforms from one account and use placement-specific creative when the performance data supports the separation.

What results can I expect from Meta Ads management?

Results depend on your offer, your creative quality, and your landing page. We build structurally correct accounts, manage them actively, and tell you clearly why the numbers are what they are. Agencies that promise specific ROAS before seeing your account are guessing. We do not guess.

How long before Meta Ads start converting after a restructure?

A restructured account typically shows clearer performance signals within 4 to 6 weeks, once new campaigns have exited the learning phase. Results in the first two weeks are not a reliable indicator in either direction.

What is Meta Advantage+ and should I be using it?

Meta Advantage+ is Meta's automated broad-targeting campaign format powered by machine learning. It performs well for some Shopify ecommerce stores with strong creative libraries, and fails badly for others. Whether it belongs in your account depends on your catalog size, creative volume, and funnel structure - not on what Meta recommends by default in the dashboard.