Stan Consulting · Platform
Pinterest is different from every other paid social platform. Users are not interrupted by ads - they are actively searching for products and ideas to buy. This makes Pinterest a high-intent discovery platform for the right product categories. Getting the catalog right, the Pin creative right, and conversion tracking verified is what separates profitable Pinterest campaigns from expensive ones.
Get a Second Opinion - $999 View All Paid AdvertisingQuick answer
Stan Consulting runs Pinterest Ads including Pinterest Shopping and Promoted Pins for ecommerce brands in visual-first categories - home goods, fashion, beauty, gifting. Feed hygiene and shopping campaign structure are diagnosed before spend. The $999 Conversion Second Opinion is the diagnostic-first entry. Higher-tier engagements scope on the intake call.
Pinterest Shopping Specialist
Catalog & Feed Setup
Promoted Pins + Shopping Ads
Conversion Tracking Verification
Category fit
Pinterest drives results for specific product categories. Understanding where your brand fits before committing budget is the first decision, not the last.
What we fix
Pinterest campaigns fail at the setup level, not the budget level. These are the structural problems that turn a high-intent platform into wasted spend.
Pinterest Shopping ads are feed-driven. Low-quality images, missing product descriptions, inaccurate pricing, and out-of-stock products included in the feed create campaigns that generate clicks to unavailable or poorly represented products.
Organic Pins repurposed as ads often lack the text overlay, aspect ratio, and CTA treatment that converts in a paid placement. Pinterest ads should be built for the format, not repurposed from organic content.
Conversion tracking for Pinterest requires the Pinterest tag installed on the site and firing correctly on purchase events. Without it, campaign optimization defaults to traffic metrics, not purchases.
Cold audiences, engaged users, and site visitors need different bids and creative messages. Running all Pinterest traffic through one ad group prevents segmented optimization and inflates cost-per-acquisition across every audience tier.
What you get
Product feed connected, images reviewed, pricing and availability verified. Low-performing or unavailable products excluded. Feed quality is the foundation - every other campaign decision builds on top of it.
Awareness (Promoted Pins), consideration (video or carousel), and retargeting (Shopping ads to past site visitors) structured as separate campaigns with separate bids. Each funnel stage has its own budget and creative logic.
Tag installed and firing correctly on page view, add to cart, and purchase events. Conversion data verified before campaign optimization begins. Running without verified tag data means optimizing toward traffic instead of revenue.
Bid adjustments, creative refresh, catalog updates, and monthly performance report tied to ROAS and purchase volume. No dashboards requiring a course to interpret - plain numbers and what changed.
The process
Step 1
01
Review existing Pinterest account (or set up from scratch), catalog quality, tag status, and current campaign structure. We identify what is broken before touching the budget. Not sure where your current setup stands? Start with the $999 Conversion Second Opinion.
Step 2
02
Optimize catalog. Configure campaign structure. Verify Pinterest tag firing correctly on purchase events. Build Promoted Pin and Shopping ad creatives per format requirements. Nothing runs until the foundation is clean.
Step 3
03
Weekly bid adjustments and catalog maintenance. Monthly creative refresh to prevent performance decay. Monthly ROAS report tied to actual purchase volume, not vanity engagement metrics.
Common questions
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$999 one-time - 72-hour delivery - No retainer - 24-hour fixed scope
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