Industries / Shopify and ecommerce marketing
Shopify and ecommerce marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
Direct-to-consumer and specialty retail
A shopper comparing a product and purchase terms
Example page opening
Help shoppers choose the right product
Improve product and collection information, product feeds, ads, landing pages and purchase flow. Connect lifecycle messages to actual consent and customer behavior, with offer costs and returns included in reporting.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Product categories, markets, average order economics, existing platform and the purchase problem.
What to measure
Measure contribution after product, fulfillment, returns, discounts and marketing costs; revenue alone is incomplete.
B2B, wholesale and complex catalogs
A business buyer placing an initial or repeat order
Example page opening
Make business purchasing easier
Explain account access, product selection, quote-only items, pricing rules and repeat ordering. Scope catalog, inventory, ERP and marketplace connections separately after a technical capability check.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Buyer type, catalog, ordering rules, fulfillment needs, integrations and internal ownership.
What to measure
Track suitable accounts, completed orders, repeat purchasing and service burden alongside margin.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Confirm plan, app, checkout and integration capabilities before promising technical delivery. Revenue, margin and retention assumptions must come from the merchant.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
Discuss this marketing project