Industries / Insurance marketing
Insurance marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
Independent agencies and commercial brokers
An owner or individual comparing coverage help
Example page opening
Insurance advice for [customer type]
Build clear lines-of-business pages and useful explanations of the quote process. Separate personal insurance, commercial risk and employee benefits; support producers with focused industry materials.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Customer type, coverage category, geography and renewal timing through the agency's approved process.
What to measure
Track suitable quote opportunities, bound business and renewals, not every form submission.
Health plans and benefits organizations
A marketing or communications lead serving members and purchasers
Example page opening
Make plan information easier to understand
Support approved web content, benefit explanations, employer materials and enrollment communications. Align content owners, review stages and accessibility requirements before campaign production.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Audience, communication task, approved materials, review process and purchasing requirements.
What to measure
Use approved enrollment and user-task measures, separating member service from acquisition.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Licensed and compliance reviewers approve coverage, eligibility, rates and enrollment claims. Health-plan communications and agency prospecting require different review processes.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
Discuss this marketing project