Industries / Medical practice marketing
Medical practice marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
Primary and specialty practices
A patient looking for an appropriate appointment
Example page opening
[Specialty] care in [service area]
Build clear condition and service explanations, clinician information, location details and an approved appointment path. Cover eligibility, referral requirements and insurance information only when the practice confirms them.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
For marketing planning: specialty, locations, desired appointment types and booking process. Do not send patient information to Stan Consulting.
What to measure
Measure appropriate booking progress using approved aggregate reporting, not patient details in analytics.
Referral-led and multi-location care
A referring office or employer evaluating services
Example page opening
Clear referral information for your care team
Create clinician-reviewed referral instructions and location-specific service information for imaging, therapy, behavioral health, occupational care or another confirmed specialty. Keep professional referrals distinct from direct patient booking.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Practice services, referral partners, locations and internal approval responsibilities.
What to measure
Review referral-source quality and completed appointment trends through the practice's approved reporting.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Clinical reviewers approve medical claims. Appointment and patient information belong in approved practice systems, not marketing inquiry forms or advertising audiences.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
Discuss this marketing project