Compare your options
Landscaping SEO vs Google Ads.
SEO builds useful pages people can discover in search. Google Ads buys opportunities to reach searchers. Neither can fix an unclear service or an unanswered estimate request.
SEO and local search work
Develop accurate service pages, coverage information and useful project guidance. Improve how the site can be found and understood. Timing and rankings are uncertain; organic visits are not cost-free work.
Google Search Ads
Pay for clicks to a chosen offer and page. You can define a campaign budget and focus, but traffic depends on approval, targeting, auctions and demand. Management and landing-page work add to media cost.
If you need demand for a specific service
A narrowly scoped ad campaign can test a patio, installation or pool offer once the page and response process are ready. Do not read a few inquiries as proof that the entire market has been tested.
If your site does not explain the work
Build the service page first. Both visitors from ads and visitors from search need to recognize the project, check coverage and understand the estimate process. A generic gallery alone may not answer those questions.
If you are planning for a later season
Work on useful pages and search visibility while matching paid activity to real availability. Explain the next booking window honestly. Avoid promising that SEO will rank by a fixed launch date.
If the installation calendar is already full
You may need follow-up, a waiting-list process, another service with capacity or clearer timing more than extra traffic. The right marketing decision can be to limit a campaign until you can serve the work.
How to compare the investment
For ads, include media, management and page costs. For SEO, include content, technical and ongoing service costs. Judge each against suitable inquiries and accepted work over appropriate periods; do not assign one universal payback deadline.
Stan Consulting handles the agreed marketing work. Your team owns design advice, site assessment, estimates, permits, construction and customer agreements.
See the work
See which decisions the inquiry record supports.
Patios, pavers & retaining walls: page wording, useful questions and a record that keeps open inquiries separate from completed work.
Includes editable downloads. The sample inquiries are fictional.
How Stan Consulting builds and checks the workWork with Stan Consulting
Tell us which jobs you want.
Your trade, service area and the work you want more of are enough to start. We confirm the fit, scope and price before work begins.
Stan Consulting services are paid. Advertising spend is separate.