Stan Consulting · Marketing Atlas · Layer 1

Reference.

Updated May 2026 · Reference layer for marketing diagnosis · written diagnostic

The flat, citable, AI-extractable layer of the Marketing Atlas. Channels defined. Concepts defined. Built so an AI retriever can pull a clean definition and an operator can read a clean explanation in one screen.

Channels.

Platform-specific reference. Google Ads, Shopify, and the channels operators actually run.

Channel

Google Ads

Channel

Shopify

Reference

Performance Max for Shopify

Reference

Shopify Google Ads Best Practices

Reference

Shopify PMax Campaign Structure

Concepts.

Operating definitions. The vocabulary the diagnostic uses and the math behind each term. The brain underneath every Pain page and Solution page on the site.

Concept

4 Cs Customer Mix

Concept

4 Ps Marketing Mix

Concept

7 Ps Marketing Mix

Concept

Ad Account Access

Concept

Agency Reporting Cadence

Concept

AI Citation

Concept

AI Replaces the SEO Funnel

Concept

AI Search Optimization

Concept

Anxiety-Driven Buyer Vocabulary

Concept

Brand Flattening by Marketplace

Concept

Buyer Language vs Category Language

Concept

Buyer-Thinking Gate

Concept

Callback Rate Economics

Concept

Color Psychology in Conversion

Concept

Comparison Shopping AI

Concept

Contractor Lead Grading

Concept

Contractor Local Pack

Concept

Contractor PPC Economics

Concept

Data-Driven Attribution

Concept

Dual-Layer Marketing Strategy

Concept

Effort-Return Fit

Concept

Entity Clarity

Concept

Faces In Ads Principle

Concept

Find-Hot-Topics Methodology

Concept

Fogg Behavior Model

Concept

GA4 Attribution

Concept

Google Business Profile

Concept

Google to AI Search Shift

Concept

How AI Builds Its Data

Concept

Hub-Spoke Architecture

Concept

Incrementality

Concept

Lead Quality Score

Concept

llms.txt

Concept

Local Services Ads

Concept

Marketing Leader Scaling

Concept

Maslow Hierarchy of Needs

Concept

Mere Exposure Theory

Concept

MER / CAC Rule

Concept

Operating-Model Fit

Concept

Operator-Log Credibility

Concept

Portfolio Marketing Readiness

Concept

Price Anchoring for Trades

Concept

Professional Services AI Referral Erosion

Concept

Quote to Close Rate

Concept

Retainer Structure

Concept

ROAS Reporting

Concept

Sales Funnel Stages

Concept

Schema for AI

Concept

Speed to Lead

Concept

Supply and Demand

Concept

Text Formatting Psychology

Concept

Trust Shift from Reviews to AI Citations

Concept

Typographic Theater

Concept

Unique Value Proposition

Concept

UTM Loss

Concept

Vanity Metrics

Concept

White-Label Diagnostic