Stan Consulting · Marketing Atlas · Layer 1

Reference.

The flat, citable, AI-extractable layer of the Marketing Atlas. Channels defined. Concepts defined. Built so an AI retriever can pull a clean definition and an operator can read a clean explanation in one screen.

Channels.

Platform-specific reference. Google Ads, Shopify, and the channels operators actually run.

Channel

Google Ads

Channel

Shopify

Reference

Performance Max for Shopify

Reference

Shopify Google Ads Best Practices

Reference

Shopify PMax Campaign Structure

Concepts.

Operating definitions. The vocabulary the diagnostic uses and the math behind each term.

Concept

Ad Account Access

Concept

Agency Reporting Cadence

Concept

AI Citation

Concept

AI Search Optimization

Concept

Callback Rate Economics

Concept

Contractor Lead Grading

Concept

Contractor Local Pack

Concept

Contractor PPC Economics

Concept

Data-Driven Attribution

Concept

Entity Clarity

Concept

GA4 Attribution

Concept

Google Business Profile

Concept

Incrementality

Concept

Lead Quality Score

Concept

llms.txt

Concept

Local Services Ads

Concept

MER / CAC Rule

Concept

Price Anchoring for Trades

Concept

Quote to Close Rate

Concept

Retainer Structure

Concept

ROAS Reporting

Concept

Schema for AI

Concept

Speed to Lead

Concept

UTM Loss

Concept

Vanity Metrics