What changed. Why it matters. What to check.
Google is adding a How this ad was made panel across Search, YouTube, and Discover.
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Advertisers using generative AI for images, video, or copy.
Record which creative used AI, who approved it, and whether a disclosure control appears in the account.
A new diagnostics view is being reported for missing or disapproved assets that can restrict channel delivery in Performance Max.
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Businesses running Performance Max across multiple Google channels.
Look for channel diagnostics before changing bids or budgets. Asset eligibility can be the constraint.
Google says Demand Gen will add more aspect-ratio transformations and Gemini recommendations while advertisers choose image and video assets.
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Advertisers using Demand Gen on YouTube and other Google surfaces.
Review generated crops before launch. Confirm that the first frame, product, offer, and required text survive every format.
Jon Loomer reports appointment booking from instant forms alongside other conversion updates.
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Lead-generation advertisers using Meta instant forms.
Verify availability inside the account. Test qualification, calendar ownership, reminders, and CRM handoff before sending traffic.
Shopify says Rollouts can launch, gradually release, or A/B test themes plus checkout and customer-account configurations.
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Shopify teams changing themes, checkout, or customer account experiences.
Use a written success metric and rollback rule. Do not call a visual preference an A/B test result.
Meta says its Business Agent can answer business questions, recommend products, book appointments, qualify leads, and hand conversations to staff.
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Businesses receiving inquiries through Instagram, Messenger, or WhatsApp.
Define the questions automation may answer, the point where a person takes over, and how qualified inquiries reach the sales process.