What changed. Why it matters. What to check.
Google says AI Max is making more complex and conversational searches eligible for ads.
Check Run the AI Max account check.
Businesses using Google Search campaigns, broad match, generated assets, or Final URL expansion.
Compare the new queries and landing pages with qualified leads, purchases, revenue, and profit. Do not use Google's advertising growth as your account result.
adidas entered the final on both shirts and built one campaign around both teams.
Check Build the event-response map.
Brand leaders, sponsors, agencies, and businesses planning event-driven campaigns around outcomes they do not control.
Write the brand win condition before the event, prepare approved response branches for every result, and attach each live asset to one business action.
OpenAI now documents CPC buying, conversion measurement, Pixel and Conversions API paths, and reporting limits.
Check Run the launch check.
Businesses considering ChatGPT Ads in currently supported countries and categories.
Confirm eligibility, landing-page access, exact event matching, static UTMs, reporting delay, and the downstream business outcome before launch.
Google is adding a How this ad was made panel across Search, YouTube, and Discover.
Check Run the creative disclosure check.
Advertisers using generative AI for images, video, or copy.
Record which creative used AI, who approved it, and whether a disclosure control appears in the account.
A new diagnostics view is being reported for missing or disapproved assets that can restrict channel delivery in Performance Max.
Check Run the channel diagnostic check.
Businesses running Performance Max across multiple Google channels.
Look for channel diagnostics before changing bids or budgets. Asset eligibility can be the constraint.
Google says Demand Gen will add more aspect-ratio transformations and Gemini recommendations while advertisers choose image and video assets.
Check Run the creative control check.
Advertisers using Demand Gen on YouTube and other Google surfaces.
Review generated crops before launch. Confirm that the first frame, product, offer, and required text survive every format.
Jon Loomer reports appointment booking from instant forms alongside other conversion updates.
Check Test booking and CRM handoff.
Lead-generation advertisers using Meta instant forms.
Verify availability inside the account. Test qualification, calendar ownership, reminders, and CRM handoff before sending traffic.
Google says offline conversion imports and enhanced conversions for leads now use its current Data Manager path.
Check Run the migration check.
Lead-generation advertisers importing qualified leads, converted leads, appointments, contracts, or other offline outcomes into Google Ads.
Confirm that recent downstream outcomes appear under the intended conversion action, that the upload path is current, and that calls or forms are not being treated as the final business result.
Meta says business activity data already used for ads can also personalize Feed and Meta AI responses.
Check Run the July baseline check.
Businesses sending website, app, purchase, or lead activity to Meta through Pixel, Conversions API, SDK, or partner connections.
Save a dated July baseline for audiences and reporting, confirm which events the business sends, and review consent and privacy language with the appropriate legal owner.
Shopify says Rollouts can launch, gradually release, or A/B test themes plus checkout and customer-account configurations.
Check Write the success and rollback rule.
Shopify teams changing themes, checkout, or customer account experiences.
Use a written success metric and rollback rule. Do not call a visual preference an A/B test result.
Meta says its Business Agent can answer business questions, recommend products, book appointments, qualify leads, and hand conversations to staff.
Check Write the handoff rule.
Businesses receiving inquiries through Instagram, Messenger, or WhatsApp.
Define the questions automation may answer, the point where a person takes over, and how qualified inquiries reach the sales process.