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Stan Consulting
Dated edition

Marketing Pulse, August 5, 2026.

What changed. Why it matters. What to check.

1 reviewed changesUpdated weekly
ShopifyConfirmed

Shopify Campaign Autopilot adds Microsoft Advertising as a channel.

Shopify added Microsoft Advertising to Campaign Autopilot on August 4.

Check Confirm the account before connecting.

Why it matters and sources 1

Who should care

Shopify merchants with Campaign Autopilot early access, especially businesses already using Microsoft Advertising through an agency or in-house account.

What to check

Confirm whether a Microsoft Advertising account already exists and connect that account. Save the current spend and acquisition baseline for every connected channel, then set a budget guardrail before Autopilot begins allocating money.

Source: August 4, 2026Shopify Changelog