Skip to the updates
Stan Consulting
Dated edition

Marketing Pulse, August 7, 2026.

What changed. Why it matters. What to check.

7 reviewed changesUpdated weekly
Google AdsConfirmed

Google sets a September AI Max upgrade for Search campaigns using text customization.

Search Engine Land flagged new wording in Google Ads Help on August 6.

Check Export settings before September.

Why it matters and sources 2

Who should care

Google Search advertisers with text customization enabled, especially accounts using pinned assets, tracking templates, brand controls, or strict landing-page routing.

What to check

Export the affected campaign settings and served assets before September. Review search-term matching, final URL expansion, brand settings, URL exclusions, pinned assets, and tracking templates, then assign an owner to compare the post-upgrade account.

Source: August 6, 2026Google Ads HelpSearch Engine Land specialist watch
ShopifyConfirmed

Shopify Forms adds WhatsApp marketing consent.

Shopify Forms can now collect WhatsApp marketing opt-ins when a customer submits a storefront form.

Check Trace one opt-in end to end.

Why it matters and sources 2

Who should care

Shopify merchants using Forms, Shopify Messaging, or another WhatsApp campaign tool connected to Shopify consent data.

What to check

Submit a test opt-in and confirm the consent status reaches the correct customer profile and campaign tool. Define suppression, frequency, reply ownership, and attribution before the first send.

Source: August 6, 2026Shopify ChangelogShopify WhatsApp marketing release
ShopifyConfirmed

Shopify standard storefront events and actions add cart attributes.

Shopify's updateCart standard action can now update cart attributes, and a new event fires when an attribute update starts.

Check Test collision and rollback states.

Why it matters and sources 1

Who should care

Shopify theme developers, storefront app teams, analytics implementations, and merchants using cart attributes for fulfillment, personalization, or campaign context.

What to check

Test two tools writing the same attribute, a rejected update, and any old Storefront API workaround. Remove custom code only after the interface and downstream data both match the expected state.

Source: August 6, 2026Shopify developer changelog
ShopifyMonitor

Shopify exposes WebMCP commerce tools on Liquid storefronts.

Shopify says every Liquid storefront now exposes browser-callable tools for catalog search, cart management, checkout, order management, and store-policy lookup.

Check Test the live shopper path.

Why it matters and sources 1

Who should care

Shopify merchants on Liquid, Hydrogen developers, storefront app teams, and marketers planning agent-assisted shopping journeys.

What to check

Run a supported-browser test against search, variant selection, cart updates, policies, checkout, and order management. Record what the agent can complete, where a person must take over, and whether theme or app behavior changes the result.

Source: August 5, 2026Shopify developer changelog
WooCommerceConfirmed

WooCommerce 11.0 changes session, refund, and historical-import reporting.

WooCommerce 11.0 lets stores inspect and rerun incomplete historical imports, counts refunds in the period when they happened, and applies stricter session counting to remove bots and brief connections.

Check Reset the reporting baseline.

Why it matters and sources 1

Who should care

WooCommerce stores, analysts comparing pre-upgrade and post-upgrade performance, and developers maintaining custom sales reports.

What to check

Write the upgrade date into the reporting calendar. Verify the historical import status, compare sessions and refunds on both sides of the release, and confirm whether custom reports use the newest sales-report definitions.

Source: August 5, 2026WooCommerce 11.0 release
Apps and vendorsMonitor

Apple prepares new App Store creative assets for a fall launch.

Apple published design guidance and templates for creative assets that can appear in App Store product-page headers, search results, and In-App Events.

Check Prepare assets, then verify launch.

Why it matters and sources 1

Who should care

App and game marketers, App Store optimization teams, and designers responsible for seasonal or launch creative.

What to check

Build the source files from Apple's current templates, map each asset to its intended placement, and keep the launch claim out of reporting until the placement is visible in App Store Connect and on the storefront.

Source: August 5, 2026Apple Developer News
BigCommerceConfirmed

BigCommerce documents Stripe Adaptive Pricing for custom checkout.

BigCommerce published a custom-checkout implementation for Stripe Adaptive Pricing.

Check Test every currency state.

Why it matters and sources 1

Who should care

BigCommerce stores using a custom checkout, Stripe OCS Checkout Session, and cross-border pricing.

What to check

Test the currency selector, settlement amount, payment-method filtering, and return to the store's default currency. Include a test currency and the missing-selector and initialization failures from BigCommerce's guide.

Source: August 3, 2026BigCommerce developer changelog