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Dated edition

Marketing Pulse, August 14, 2026.

What changed. Why it matters. What to check.

7 reviewed changesUpdated weekly
Google AdsConfirmed

Google removes language targeting from Search campaigns in late September.

Google says campaign-level language targeting will be removed from Search and AI Max for Search in late September 2026.

Check Audit language settings now.

Why it matters and sources 2

Who should care

Google Search and AI Max advertisers, Performance Max advertisers with multilingual creative, and developers creating or updating campaigns through the Google Ads API.

What to check

Export campaign language settings and map each ad to the language used on its landing page. Stop sending language criteria for new or updated Search campaigns before the API starts rejecting those mutations.

Source: August 13, 2026Google Ads Developer BlogSearch Engine Land specialist watch
ShopifyConfirmed

Shopify adds personalized checkout field recommendations.

Eligible stores can now receive customer-information recommendations in Checkout settings.

Check Review before applying.

Why it matters and sources 1

Who should care

Shopify store owners, lifecycle marketers, checkout teams, and support or fulfillment teams that depend on email, name, or phone data.

What to check

Review every recommendation with marketing, fulfillment, support, and privacy owners. Test the checkout on mobile and confirm each collected field has a defined use before applying the setting.

Source: August 13, 2026Shopify Changelog
ShopifyConfirmed

Shopify Managed Markets ends Delivered Duty Unpaid support on August 24.

On August 24, Shopify Managed Markets will stop supporting Delivered Duty Unpaid in every country and region where it supports Delivered Duty Paid.

Check Audit DDU markets before August 24.

Why it matters and sources 1

Who should care

Shopify Managed Markets merchants selling across borders, plus customer-service, finance, and checkout teams responsible for duty messaging and landed cost.

What to check

List every market using or inheriting DDU, compare checkout totals before and after the move, and update duty messaging. Turn off Managed Markets before August 24 only if paying duties on delivery is an intentional requirement.

Source: August 11, 2026Shopify Changelog
ShopifyConfirmed

Shopify POS receipt templates move to a new editor by January 1, 2027.

Shopify's new POS editor manages sale, return, exchange, gift, and gift-card receipts in one place, with shared branding and location overrides.

Check Inventory receipt customizations.

Why it matters and sources 1

Who should care

Shopify POS retailers using Liquid receipt customizations, location-specific footers, return policies, signature lines, or regional tax IDs.

What to check

Inventory every Liquid customization and location override, then print test receipts for sales, returns, exchanges, gifts, and gift cards. Approve the new format before using the irreversible shop-level switch.

Source: August 11, 2026Shopify Changelog
Google AdsMonitor

Google adds beta AI summaries, prompted reports, and Analytics benchmarks.

Google Analytics now offers AI Overviews on the homepage with optional phone or email notifications, while Google Ads adds personalized insight cards and a prompt box.

Check Verify one AI-generated report.

Why it matters and sources 1

Who should care

Google Ads and Google Analytics users in English-language accounts, especially teams that rely on homepage alerts, custom reports, or benchmark comparisons.

What to check

Record which beta features appear in each account. Rebuild one prompted report from the underlying dimensions and metrics, and treat a benchmark or AI explanation as a question to test rather than a decision by itself.

Source: August 10, 2026Google Ads and Commerce Blog
ShopifyConfirmed

Shop Campaigns performance data is available through ShopifyQL.

ShopifyQL now exposes Shop Campaigns spend, sales, orders, ROAS, average order value, and average customer acquisition cost by campaign, customer segment, and time period.

Check Reconcile one campaign.

Why it matters and sources 2

Who should care

Shopify merchants using Shop Campaigns, marketing analysts, analytics app vendors, and teams maintaining Power BI, Tableau, or Looker Studio reports.

What to check

Ask the analytics provider for its release date or query ShopifyQL directly. Reconcile one campaign against the Shopify admin before adding the fields to a blended channel report.

Source: August 10, 2026Shopify ChangelogShopify developer changelog
MetaVerify

Meta exclusion-only customer-list audiences appear in some accounts.

Meta ads specialist Jon Loomer observed a new customer-list choice that permanently limits a custom audience to exclusions.

Check Verify the control in-account.

Why it matters and sources 2

Who should care

Meta advertisers maintaining lists for disqualified leads, employees, opt-outs, legal restrictions, or other groups that should never receive an ad.

What to check

Confirm that the option appears in the account and document why the list must never be used for targeting. Check list consent, owner, refresh schedule, and naming before making the irreversible exclusion-only choice.

Source: August 7, 2026Jon Loomer specialist observationMeta Business Help Center