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Stan Consulting · Problem

Leads are arriving. Customers are not.

A sales funnel that leaks between lead and customer usually has one of four structural problems. The offer is mispriced against the lead quality. The nurture sequence ends too fast. The handoff from marketing to sales loses context. Or the sales conversation has no diagnostic opening.

Quick answer

A sales funnel that is not working breaks at a specific stage - lead acquisition, qualification, opportunity creation, or close. Attribution gaps and handoff friction between marketing and sales hide the actual failure point. Stan Consulting diagnoses the specific breakage in 72 hours via the $999 Conversion Second Opinion.

Structural Causes

What actually causes this.

Offer-to-lead-quality mismatch

Leads are arriving at a price point the funnel was built for, but the lead quality supports a higher price offer. Or the reverse.

Nurture sequence ends too fast

Seven emails, no more. The lead who needs seventeen touches is lost at email eight.

Handoff context loss

Marketing captured intent, budget, timeline. Sales never sees it. The first sales call starts from zero.

No diagnostic opening

Sales opens with feature pitch. The lead has a problem they want named. Feature pitch does not name it. The call stalls.

When a diagnostic is warranted

When to commission the Conversion Second Opinion.

30+

Days the symptom has persisted

If the commercial problem has outlasted a month of in-house investigation, it is structural, not tactical.

72 hr

Turnaround on the report

Written diagnostic and prioritized fix list delivered within seventy-two hours of granted account access.

$999

Engagement fee, one time

If the weekly cost of the problem exceeds $999, the diagnostic is underpriced against the loss it prevents.

The first fix on the prioritized list is the one with the highest commercial impact at the lowest implementation cost. That is the structural judgment the engagement is paying for.

Common Questions

On record.

Is this a marketing problem or a sales problem?

The funnel is one system. The boundary between marketing and sales is where most of the leak lives. The diagnostic reads both sides.

Do I need new software?

Software is rarely the answer. The handoff context loss is usually a process problem, not a tooling problem.

How long to fix?

Nurture sequence extension is immediate. Handoff fix is two weeks. Sales conversation redesign is ongoing.

The Engagement Format

Begin with the diagnosis. Not the proposal.

$999 · 72-hour written diagnostic · No retainer structure · fee is final on submission before work commences

Get the $999 Diagnostic