Representative Engagement
A regional construction and roofing company with no digital lead generation system. All new business previously came from referrals and manual outreach. Website rebuilt as a conversion-focused lead generation asset.
SELF-RUNNING
Qualified inbound leads within 90 days of launch. No ongoing ad spend dependency.
The commercial situation
Regional construction and roofing company. No prior digital marketing presence. Revenue entirely from referrals and manual outreach. Competitor websites ranking for high-intent local search queries. No mechanism for capturing inbound interest from commercial or residential buyers researching contractors.
The diagnostic
The Conversion Second Opinion identified the following structural issues in the commercial system:
The existing site was an online brochure: services listed, phone number in footer, no qualifying intake, no conversion architecture. Buyers who arrived left without a trace.
No service area pages, no schema, no geographic signals. The competitors capturing high-intent local searches had built the SEO foundation the business had skipped.
Every inbound inquiry went to the same inbox regardless of project type, budget range, or geography. Team time spent on non-fit leads before any filtering happened.
The intervention
Website rebuilt with conversion-focused structure. Service area pages targeting commercial-intent local searches. Qualifying intake form filtering by project type, budget range, and geography before routing to the team. Trust signal structure added: project portfolio, licensing, insurance, and response-time commitment.
The outcome
Qualified inbound leads within 90 days of launch. Self-running lead generation system not dependent on ongoing paid ad spend. The referral channel remains, but no longer the sole source of new business.
All client identifying details NDA-protected.
The engagement format
$999 · 72-hour written diagnostic · No retainer structure
Commission the Diagnosis