Industries / Education and university marketing
Education and university marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
Universities, colleges and training providers
A prospective student comparing a program
Example page opening
Understand [program] and how to apply
Explain program fit, format, requirements, cost information and application steps with current institutional approval. Separate degree recruitment, continuing education and workforce programs.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Program priorities, audience, application process, internal owners and purchasing requirements.
What to measure
Measure suitable inquiry and application progression using approved aggregate reporting.
Institutional teams and employer programs
A communications lead or workforce partner
Example page opening
Marketing support for your next program launch
Develop launch messaging, web content, campaign briefs or staff workshops alongside the existing team. Agree on accessible content, review responsibilities and materials staff can maintain.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Program objective, intended participants, employer relationships and approval schedule.
What to measure
Assess delivery milestones and program participation without claiming employment outcomes from marketing activity.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Institutional reviewers approve accreditation, admissions, financial aid and outcome claims. Student information stays in approved institutional systems.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
Discuss this marketing project