Industries / Energy and utilities marketing
Energy and utilities marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
Utilities and customer programs
A program lead explaining participation or service choices
Example page opening
Understand [customer program] and the next step
Develop approved program pages, eligibility explanations and campaign materials. Keep customer service, outage information and program enrollment distinct, with clear ownership of changing facts.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Program objective, customer audience, approved terms, accessibility needs and procurement process.
What to measure
Use agreed participation and task-completion measures; do not equate web traffic with energy savings.
Energy, environmental and industrial suppliers
A commercial buyer sourcing a technical capability
Example page opening
Services and equipment for [industrial application]
Build capability and application content for energy production, environmental services, refinery suppliers or related firms. Explain the actual project fit and prepare reviewed sales materials for a long buying cycle.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Application, capability, technical reviewer, intended market and sales process.
What to measure
Track qualified project conversations and proposal progress without inventing environmental or performance results.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Technical, regulatory and program owners approve claims, eligibility and safety information. Marketing does not provide engineering or regulatory certification.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
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